ECEI2013 Slideshow

820 views

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
820
On SlideShare
0
From Embeds
0
Number of Embeds
173
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • EXAMPLES: POVERTY in FRANCE, ITALY, GERMANYAt least 14% (more than 8 million people) live on less than 60% of the average income in France. The French poverty line is officially 964 euros for a single person per month. And this is the euro zone’s second-richest country, after Germany.In the euro zone’s third-largest economy, Italy, a map has been made public showing where the poor can get free meals and lodging in Rome. Its statistics agency’s latest findings show that more than 28% of Italians were already suffering close to the poverty line or below it in 2011. The average income for a person considered poor here is just over 700 euros per month.The climb in poverty trends is even evident also in Germany, the leading euro zone economy, which is not applying austerity policies.Its national statistics show that nearly 16% of Germans were living below the poverty line in 2011 – again, measured as 60% of the average wage, or 940 euros per month
  • The unit of analysis is represented by the individual telecentre and, by extension, any similar centre that provides eInclusion services/opportunities. A telecentre is defined in this study as 'a public place where people can access computers, the Internet, and other digital technologies that enable them to gather information, create, learn, and communicate with others while they develop essential digital skills. While each telecentre is different, their common focus is on the use of digital technologies to support community, economic, educational, and social development—reducing isolation, bridging the digital divide, promoting health issues, and creating economic opportunities, to name a few'. In addition to this general definition, study participants were selected based on the following criteria:The public nature of the space or service provided by the organizations, reflected in the fact that at least “access to Internet” service is available to the general public, or to everybody belonging to a socially-disadvantaged target group (e.g. a women association which provides access and training only to women). This definition would exclude schools providing access and training to their students only.The organization must have a social mission (independently of its for-profit or non-for profit character). In this way, specific categories like social enterprises providing paid services fall into the sample, while pure commercial cybercafés would not be included in the sample.If the organization provides other ICT-enabled services in addition to just access, for example ICT skills training.As defined in wikipedia: http://en.wikipedia.org/wiki/Telecentre
  • Diversity (Typology) & Dependency of the changing local context (needs of targets groups,…)
  • Strong links among eInclusion Actors & ICT & Employments related services
  • This question is the key to our US and European campaign. I will take you back one year ago when my colleague …… introduced you to our American Geek the library campaign.
  • Viele am Projekt BiblioFreak Beteiligte schauen nun auf diese 5 Testbibliotheken in Österreich, der Schweiz und in Deutschland. Heute erhalten Sie die ersten Berichte.Hetnummerishetaantalinwoners
  • The Lauch in germany was succesfullbothforthelibraries and thelibrarians and thetargetgroup. Roswitha Leischner und Beatrice Fischer schreiben: Unser Start gestern [22.8.2013] ist super gelaufen! Der Bürgermeister will zur nächsten Stadtratssitzung die Karten an alle Stadträte übergeben und ein Statement dazu abgeben. Es hat richtig Spaß gemacht. Ich glaube, wir haben ihn mit unserer Begeisterung angesteckt. Der Thüringer Rundfunk hat gestern ein Interview zum Thema mit mir gemacht und gesendet. Mal sehen, was da an Resonanz kommt.Im Anhang sende ich Ihnen einige von unseren eigenen Bildern vom gestrigen Aktionsstart zu, das heißt hauptsächlich von der Aktionsvorbereitung.
  • Roswitha Leischner und Beatrice Fischer schreiben: Unser Start gestern [22.8.2013] ist super gelaufen! Der Bürgermeister will zur nächsten Stadtratssitzung die Karten an alle Stadträte übergeben und ein Statement dazu abgeben. Es hat richtig Spaß gemacht. Ich glaube, wir haben ihn mit unserer Begeisterung angesteckt. Der Thüringer Rundfunk hat gestern ein Interview zum Thema mit mir gemacht und gesendet. Mal sehen, was da an Resonanz kommt.Im Anhang sende ich Ihnen einige von unseren eigenen Bildern vom gestrigen Aktionsstart zu, das heißt hauptsächlich von der Aktionsvorbereitung.
  • Beatrice Fischer schreibt: Am vergangenen Samstag, dem 14.09.2013, fand der 13. Sömmerdaer Bauernmarkt mit Ernteumzug statt. Das Wetter war leider etwas durchwachsener, was unserer Erfolgsquote jedoch nicht schadete. Zwei unserer Bibliothekskolleginnen nahmen direkt am Ernteumzug an der Seite des Sömmerdaer Bürgermeisters Herrn Hauboldt teil und verteilten fleißig BiblioFreak-Flyer. Im Stadtpark fand der eigentliche Bauernmarkt statt. Dort bereitete eine Mitarbeiterin bereits den BiblioFreak-Informationsstand vor. Als gegen 10:30 Uhr der Ernteumzug den Stadtpark erreichte, folgte diesem eine Menschenflut und so wurde auch unser Informationsstand schnell gut besucht. Wir konnten knapp 150 BiblioFreak-Aussagen auf Karten sammeln, die ebenfalls bereits auf www.bibliofreak.org eingetragen sind. Das Feedback der Leute ist überwiegend positiv zu dieser Aktion und zur Bibliothek überhaupt. Da es entweder so voll war, dass alle 3 Mitarbeiterinnen am Infostand in Gespräche verwickelt waren oder es so leer war, weil es mal wieder nieselte, haben wir nur wenige Bilder vom Bauernmarkt 2013 gemacht. Aber auch die habe ich Ihnen in den Anhang gepackt.Auch über unsere Facebookseitehttps://www.facebook.com/pages/Stadt-und-Kreisbibliothek-S%C3%B6mmerda/202302553145440 kann man einige Fotos ansehen.Wir freuen uns, dass wir bereits so viele BiblioFreak-Aussagen sammeln konnten und hoffen natürlich, dass es weiterhin so gut läuft.
  • Sömmerda.
  • LINC, mediaraven,maks, rec, stuurgroepvolwassenenonderwijsiMinds SMIT-MICT-ICRI, MIOS/UA, Cemeso, Thomas more, KHLimburg, Hogeschool Limburg
  • Example civil society = media literacy organizations
  • 12 out of 150 on the Booz & Company Digitization IndexSKILLS* COMMUNICATE FIND THINGS SHARE PERSONAL INFORMATION ACTIVITY Send and receive emails Use search engineBrowse the internet Fill out an online application form e.g.Job applicationMake a booking or purchaseAccess government servicesRegister on social website KEEPING SAFE ONLINE Identify and delete spam Evaluate which websites to trust Evaluate which websites to trustSet privacy settings
  • ECEI2013 Slideshow

    1. 1. Chair’s Welcome and Introduction Robin Knowles Conference Founder, Civic Agenda EU
    2. 2. Welcome Address: Jane Morrice Vice President, EESC
    3. 3. Session 1 Panel and Discussion: Evidence on the role of Intermediaries
    4. 4. Dr. Gianluca Misuraca Senior Scientist, Information Society Unit of the European Commission’s Joint Research Centre
    5. 5. The social and economic role of eInclusion intermediaries in the European Union: Results from the MIREIA project Gianluca Misuraca Senior Scientist, European Commission, JRC-IPTS The views expressed by the authors are not necessarily those of the EC
    6. 6. Joint Research Centre Serving society Stimulating Innovation Supporting legislation Institute for Prospective Technological Studies 8
    7. 7. State of the Union…  Deepest and longest recession since the birth of the EU…  Unemployment hits record highs…  26.654 million unemployed people in EU28 (11%)  Youth unemployment in EU28: 23.4% (5.560 million people - under 25) Source: Eurostat, July 2013 9
    8. 8.  In 2011, 119.6 million people (24.2% of EU27) at risk of poverty or social exclusion (AROPE)  Increased from 23.6% in only one year (2010) Poverty is rising… The AROPE indicator is defined as the share of the population in at least one of the following three conditions: 1) at risk of poverty (meaning below the poverty threshold); 2) in a situation of severe material deprivation; 3) living in a household with very low work intensity. 10
    9. 9. Social exclusion A vicious cycle 11
    10. 10. Source: DG Research and Innovation - Economic Analysis unit (2013) Data: Eurostat, Innovation Union Scoreboard 2013 DE DK FI IE SE FR UK BE LU NL CY IT AT ES HU SI CZ SK EE PT RO MT EL PL LV BG LT R² = 0.3098 corr. = 0.556 55.0 60.0 65.0 70.0 75.0 80.0 85.0 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 Employmentrate(2011) Index of economic impact of innovation (2010-2011) ICT-enabled innovation and Employment Source: Regional Innovation Scoreboard 2012  More innovative countries have higher employment rates  ICT play an important role in enabling innovation 12
    11. 11. eInclusion Policy: evolving context  Objectives: to reduce gaps in ICT usage and promote the use of ICT to overcome exclusion, and improve economic performance, employment opportunities, quality of life, social participation and cohesion  Inclusive pillar of the Lisbon Strategy under the i2010 Agenda  Riga (2006) and Vienna (2008) Ministerial Declarations  Among the key targets of the Europe 2020 strategy  Increase employment from 69 to 75% of EU population  Improve educational levels (school drop-out <10%; at least 40% of 30-34 years old to complete tertiary education)  20 million people out of poverty and/or social exclusion  Key element of EU2020 flagships and social & economic policies  Digital Agenda; Innovation Union; Agenda for new skills and new jobs; Youth on the move; European platform against poverty & social exclusion;  EU Employment Package (2012) and Social Investment Package (2013) 13
    12. 12. An untapped resource  Crucial role due to their multiplier/amplifier effects eInclusion intermediaries 14  High diversity in the EU  Telecentres, Cybercafés, Libraries, civic centres, educational and training institutions, NGOs, private and public organisations, etc.  Limited policy attention and important „knowledge gaps‟
    13. 13. In cooperation with stakeholders, MIREIA is involving researchers and practitioners to: 1. Map eInclusion actors in Europe to better understand their characteristics and policy potential; 2. Design and 'test' a methodological framework to enhance capacity of eInclusion intermediaries and engage them to collect data and to measure their impacts http://is.jrc.ec.europa.eu/pages/EAP/eInclusion/MIREIA.html Objectives 15
    14. 14. Focus (Unit of Analysis) eInclusion intermediary actors  Public, private and third sector organisations which intentionally address social inclusion goals through ICTs or promote the use of ICTs to enhance the socio- economic inclusion of marginalized and disadvantaged groups and of people at risk of exclusion 16Source, JRC-IPTS (2012).
    15. 15. In collaboration with EU27 Mapping: Methodology 27 Countries 15 languages First attempt of collection of primary data at EU27 level 14 country profiles 17 Literature review 3 Locality Mapping EU 27 Mapping 2,752 organisations >300 Networks ≥ (70.000 members)
    16. 16. Typology of eInclusion actors 1. National, Regional or State Agencies 2. Municipal/City Government 3. Public Libraries 4. Government-run Telecentres 5. Formal Educational Institutions 1.Cybercafés 2.Private Training Organizations 3.Formal Educational Institutions 4.Other PUBLIC SECTOR PRIVATE SECTOR 1. Non-governmental organizations 2. Associations, Foundations, or Charities 3. Community Organizations 4. Cooperative 5. Federation 6. Trade Union 7. Informal Network 8. Other THIRD SECTOR 18
    17. 17. Sector and Type Estimated 'market’ size 19  Public libraries, municipalities, government and NGO-run telecentres represent the bulk of eInclusion actors with variations across the EU27  Low participation of private sector  >20% of organisations are networks or members of networks  ≥250,000 eInclusion intermediaries in EU27  1 actor every 2,000 citizens
    18. 18. Private Sector Third Sector Public Sector N=2752 The EU27 landscape… 20
    19. 19. Size (Staff & Budget) Staff size Annual Budget 3% 9% 18% 25% 22% More than €10 million €1 to €10 million €100,000 to €1 million €10,000 to €100,000 Less than €10,000 Organisational capacities 21
    20. 20. Percentage of organizations which serve that target group Targets Groups 22 24% 27% 34% 36% 37% 42% 46% 49% 51% 54% 0% 10% 20% 30% 40% 50% 60% Migrants Individuals w/physical disabilities Low-skilled people Women Children Unemployed people Young adults Senior citizens/elderly Adults General (all groups)
    21. 21. 24% 26% 33% 36% 45% 45% 48% 50% 80% 88% 0% 50% 100% ICT skills for… Advanced ICT… Online safety eAccessibility… Online courses eGovernment Social Media… Online job… Basic ICT Skills… Internet &… Percentage of organizations that provide such services Services 9% 22% 23% 24% 26% 44% 55% 0% 20% 40% 60% Legal assistance Vocational training Social/Government… Language training Entrepreneurship… Other Employment services 23 ICT enabled services Social & Economic services
    22. 22. Key results  Important effort of characterisation and first mapping at EU27 level  baseline for future research and a 'living directory' for policy interventions  A myriad of actors playing a vital social and economic role  in spite of limited resources and organisational capacities  Crucial contribution to advancing the Digital Agenda for Europe and other key social and economic policy goals of the EU  strengthening community building, digital empowerment, social inclusion, learning and employability  Complementarity of social functions performed  High potential for the creation of multi-stakeholders partnerships 24
    23. 23. Policy Options  Support the network effects, the innovation processes created and the services provided by this high and diverse number of organisations  Half of which have <10 employees and annual budgets of <100.000€  Create the conditions for a larger involvement of the private sector  e.g. CSR, innovative PPP, and within the Grand Coalition for Digital Jobs  Reinforce the capacities of eInclusion intermediary actors to further develop their entrepreneurial skills and ensure self-sustainability  through service provision and the establishment of business models increasingly based on usage/service fees  Strengthen the role these organisations can play in addressing digital exclusion, employability, and the shortage of ICT skilled workers  Link to the Social Investment Package and cohesion policy instruments 25
    24. 24. gianluca.misuraca@ec.europa.eu For further information about MIREIA: http://is.jrc.ec.europa.eu/pages/EAP/MIREIA.html
    25. 25. Dan Mount Head of Policy and Public Affairs Civic Agenda EU
    26. 26. Cross-European Survey Measuring the impact of ICT in public libraries Dan Mount Head of Policy & Public Affairs Civic Agenda EU EUROPEAN CONGRESS ON E-INCLUSION
    27. 27. Background BMGF Global Libraries Programme Pan-European challenges EU 2020 Growth Strategy + MFF 2014-2020 Policy review o Non-formal and informal learning o Social inclusion (key target groups) o Digital inclusion – delivering a digital single market
    28. 28. Why did we need a cross-European Survey?  Public libraries are traditionally invisible in relation to EU policy making (except in the field of Culture and Books)  EU 2020 Growth Strategy + MFF 2014 – two references to public libraries in 4000 pages  Recent existing EU policy reference points: o 2011 – Gdansk Roadmap o 2011 – Renewed Agenda for Adult Learning o 2012 – Draft Parliamentary Resolution on the Cultural & Creative Sectors o 2013 – IPTS report on ICT and employability
    29. 29. Building the evidence base  Policy-makers need data  TNS survey – 17 EU Member States (80% population) o Focus: library users, computer users and representative sample of population o Respondents – 15 years + o Qualitative and quantitative data collected  65,000 public libraries across the EU o 80% of these offer free access to computers and internet o Correlation between public library funding and usage rates
    30. 30. Key findings  Nearly 100 Million Europeans visited a public library (23% of EU population) in the last 12 months  Nearly 14 million Europeans used their public library to access the internet and use computers in the last year  83% of those using free public library computer/internet services reported a positive benefit in a range of areas: o Saving them time and money o Improving their education and skills o Providing access to government services o Increasing access to employment and health resources
    31. 31. Public libraries – a digital lifeline  The number of respondents reporting that public libraries represent their only source of free internet access is equivalent to the combined population of the four smallest EU Member States (1.9 million Europeans)  Respondents with no other options for free internet access were most likely to be: o Unemployed o Over 65 years old o Disabled o From a Roma or ethnic minority community
    32. 32. Non-formal and Informal Learning  In the last year 24 million Europeans participated in non- formal/informal learning activities at a public library  Those engaging in staff-assisted non-formal/informal learning activities in a public library tended to be: o Unemployed o From rural areas o Over 65 years old o From a Roma or ethnic minority community  Last year 2.3 million of these Europeans took part in a computer class at their public library.
    33. 33. Employment Last year 1.5 million Europeans applied for jobs using free public library internet and computer services A quarter of a million Europeans found work using free access to computers and the internet at their local public library
    34. 34. Social Inclusion Young people (15-24) represent the largest demographic (38%) of public library computer and internet users 60% of Roma users of public library computers and internet services did so at least once a week 4.6 million Europeans report that they first used the internet in a public library
    35. 35. Conclusions  Concrete evidence that public libraries: o Provide essential services to local communities and key marginalised and disadvantaged groups o Offer free access digital resources to those with no other option o Are attractive spaces for young people to access ICT and the internet  And that public libraries represent a pre-existing community infrastructure which can assist with pan-European policy objectives in relation to: o Non-formal and informal learning o Social inclusion o Digital Inclusion o Pathways to employment
    36. 36. Marcel Chiranov Impact Assessment Manager Biblionet Romania
    37. 37. Public Libraries – active actor in building a digital Europe Marcel Chiranov Impact Asessment Manager Biblionet Romania
    38. 38. Digital skills Where did you use the computer/Internet for the first time?
    39. 39. Social inclusion - What have you achieved by participating in the public library activities?
    40. 40. Employability Are you interested in the labor market?
    41. 41. Employability What was your result of the job search?
    42. 42. Lifelong learning - What benefits you had following the ICT services in the public library?
    43. 43. Lifelong learning - Have you participated in any of the following activities in the public library?
    44. 44. Conclusion – high interconnection, acting in one field will influence results in others
    45. 45. Pop up survey research on 6.184 public library users in Romania, Sept. 2013 – participants’ studies
    46. 46. Pop up survey research on 6.184 public library users in Romania, Sept. 2013 - participants’ gender
    47. 47. Pop up survey research on 6.184 public library users in Romania, Sept. 2013 - participants’ occupation
    48. 48. Questions? Marcel Chiranov mc@performancemanagement.ro
    49. 49. Chris Coward Co-founder, Principal Research Scientist, and Director of the Technology & Social Change Group at the University of Washington Information School
    50. 50. Session 1 Discussion
    51. 51. Keynote Address: Annika Östergren Pofantis European Commission, DG Connect, Stakeholders Unit and Digital Futures Taskforce
    52. 52. Digital Champions Annika Östergren Pofantis, European Commission, DG Connect
    53. 53. Digital Champions Helping every European become digital
    54. 54. Unlocking huge economic and social potential Martha Lane Fox, UK Digital Champion, is the Chairwoman of Go ON UK which aims to make the UK the world's most digitally skilled nation.
    55. 55. #Connected Continent • Free public access to computers & the internet in public libraries • Help people acquire ICT skills • Free wifi zones in rural and urban areas The Romanian Digital Champion equipped 2,300 libraries with 10,000 computers.
    56. 56. Opening Up Education • Promoting early adoption of digital technology • Promoting online education • Encouraging teachers to share teaching resources online VP Kroes and Lord David Puttnam (IRE) met with students and Future Creators, who learn coding, film-making and app development to be encouraged to consider a "digital" career.
    57. 57. Basic coding skills The Finnish Champion initiated the Rails Girls project, which aims to overcome the gender divide in technology. The Belgian Champion has organised more than five CoderDojos, which aim to teach basic coding skills to children, teachers and CEOs. This session was for senior managers, but coached by children.
    58. 58. Hands-on social media workshops The Austrian Champion’s initiative Digitalks aims to raise awareness of new digital technologies such as wikis, blogs, social networks and mobile platforms.
    59. 59. The School Dance The Slovak Champion runs a project connecting 300 schools and kindergartens. Young people learn in a fun way the basic principles of how to create a team, record a dance video and create an interactive poster through technology.
    60. 60. Grand Coalitions for Digital Jobs and Skills In Poland the main tasks of the Coalition are to broaden digital participation, increase trust, raise awareness of the benefits of internet literacy and to ensure broadband access. The Champions have been instrumental in the launch of Grand Coalitions for digital skills and jobs in Poland, Spain and Lithuania.
    61. 61. Promoting entrepreneurship, start- ups & innovation • The Bulgarian Digital Champion has established a Start- Up Advisory Board with prominent entrepreneurs and in February 2013 she ran a start-up week. • The Cypriot Champion runs ICT innovation competitions.
    62. 62. Fighting youth unemployment The Belgian Champion organised a competition with an organisation to make an app to better link young people with job opportunities. This app is now in production.
    63. 63. #DigitalChampions
    64. 64. • Digital Agenda Europe http://ec.europa.eu/digital-agenda/en/digital-champions • Wikipedia http://en.wikipedia.org/wiki/Digital_Champions • Twitter @DigitalAgendaEU @AnnikaOP #DigitalChampions • Email annika.ostergren@ec.europa.eu Find out more
    65. 65. Session 2: Best Practice from around Europe
    66. 66. Opening Speech: Hanita van der Meulen Marketing Manager, OCLC
    67. 67. The world’s libraries. Connected. European roll out of Geek the Library Highlighting the value of public libraries ECEI13, Brussels, October 3rd Hanita van der Meulen Marketing manager OCLC
    68. 68. The world’s libraries. Connected. 72,035 libraries in 170 countries Further access to the world’s information Reduce the rate of rise of library costs The OCLC cooperative: a nonprofit, membership organization We believe in libraries
    69. 69. The world’s libraries. Connected. OCLC members globally 12,760 2,362 1,632
    70. 70. The world’s libraries. Connected. We (re)invest in communities and libraries. The OCLC cooperative: a nonprofit, membership organization Non profit:
    71. 71. 75
    72. 72. Flash back to the US Campaign 76
    73. 73. Goal and Return on Investment • The goal of the campaign is to improve long-term funding by educating the community about the vital role of the library. The ROI will come in many forms and will be different from community to community.
    74. 74.  Overall, the study clarifies how positive the vast majority of those involved were about the Geek the Library campaign:  Community response to campaign: “unique”, “fun”, “catchy”, “interesting”, “eye‐ catching”, “inclusive”, “innovative”, “local” and “exciting.”  Library response: “brilliant”, “striking”, ”interesting”, “fantastic”, “perfect” and “awesome.”; 4 out of 5 would recommend the campaign to others  On a scale of one to five, with five being very impactful, most library administrative unit interviewees said the campaign had been a “four.” The Results: December 2012 78
    75. 75.  10 of the 15 community members who were asked to rate the campaign gave it a “four” or “five.”  Four out of five on‐line survey respondents (82%) said the amount of assistance they received from OCLC was “just right.”  Three out of four on‐line survey respondents (72%) said they would like to continue to receive tools and ideas from OCLC.  Over 1200 participating libraries in 2013! The Results: December 2012 79
    76. 76. 80
    77. 77. Bringing a succesful American campaign to Europe 81
    78. 78. USA vs Europe: • Place of libraries in the community • Activities in libraries • Consumer use of media (print vs internet) • Community sense • One Europe, different marketing environments 82
    79. 79. Germany: 83
    80. 80. 84 1. Baselland (CH): 277.600 2. Leverkusen (D): 162.000 3. Mettmann (D): 39.000 4. Sömmerda (D): 20.000 5. Graz (A): 265.000 1 42 + 3 5 Pilot Libraries
    81. 81. 85
    82. 82. 86 BiblioFreak pilot in Germany
    83. 83. 87 Launch in Sömmerda August 2013
    84. 84. 88 Local fair activities
    85. 85. 89 https://www.facebook.com/pages/Stadt-und-Kreisbibliothek-S%C3%B6mmerda/202302553145440 Social media : Facebook
    86. 86. PR effects 90
    87. 87. PR effects 91
    88. 88. Results so far: • Pilot: 5 libaries • Great interest for the project from other libraries • Additional funding on its way • Campaign is prolongued for October – December 92
    89. 89. The Netherlands: Geek pilot launch mid November 93
    90. 90. Pilot The Netherlands • Amsterdam, Rotterdam, The Hague, Utrecht (G4) • Target group: inhabitants G4 age 20-34 – Lowest membership in this age group – Future decision makers • Target: change image & brand (re)building • Period: 14 November – 14 February 94
    91. 91. Pilot objective • Support today’s and secure future services of public libraries through successfully raising and sustainably building public awareness (in age group 20-34) of “today’s public library” to gain and / or remain sufficient financial resources. 95
    92. 92. “Today’s public library is not just about lending books!” It’s about: 96
    93. 93. Pilot issues • Geek NL needs a Dutch “look & feel” • Alignment with other branche campaigns • Internal & external communication about pilot • Necessity of additional funding • Succesfull pilot  impact on roll out rest of The Netherlands 97
    94. 94. Campaign • Website, social media • Posters, flyers, presence on (local) festivals • Key succes factor: personnel • First success: additional funding raised: EUR 150.000 98
    95. 95. • Launch on november 14 during national information specialist meeting (KNVI) • Launch activities: – promotion team during the meeting breaks – Presentation of campaign for peers – Variety of activities inside and outside libraries. 99
    96. 96. What would you do in terms of reinvesting if you had the money and a marketing team at your disposal? Round up: We believe in libraries
    97. 97. Laure Van Hoecke Programme Officer, Mediawijs
    98. 98. 8/10/2013 102
    99. 99. Existence  Call for „Knowledge Centre Media Literacy‟  Summer 2012  Partnership with 13 stakeholders  Media literacy organizations  Research group  In collaboration with iMinds 8/10/2013 103
    100. 100. Vision  Creating added value for civil society  Online platform as a central point for the sector  Analysis and exchange of knowledge and good practices  Intermediary role  Encouraging new ways of cooperation  Multi-stakeholder processes and projects  Bridge between civil society – private sector – public sector 8/10/2013 104
    101. 101. Organisation  Central Staff  Experts with experience in the field of media literacy  Quick start  Supported by the sector  Collaboration with iMinds  Infrastructure and support services  Bridge between civil society - research - industry  Specialised in multi-stakeholder action 8/10/2013 105
    102. 102. Mediawijs.be 8/10/2013 106 Executive board Central Staff Steering Committee Consultation groupsStakeholders iMinds Media
    103. 103. 107 Leo Van Audenhove - Director Laure Van Hoecke – Network Coordinator Annet Daems – Project Manager Pieter Verdegem – iMinds Digital Society Ilse Mariën – iMinds Digital Society Elke Boudry - Coordinator Online platform Carmen V. Puyenbroeck – Training Co-ordinator youth Karolien Stockx – Training Co-ordinator Adults Sanne Hermans – Communications Manager Central Staff Executive Board
    104. 104. Mission  Mediawijs.be wants to enable all citizens to make a more critical and informed approach to the mediatised society. It plays a coordinating and inspiring role in the media literacy field. The goal of Mediawijs.be is to strengthen media literacy initiatives through cooperation projects with partners from the civil society, the private and the public sector. It plays an active role in vision and policy development with and for the civil society. Through knowledge and good practices, mediawijs.be contributes to innovation at the level of content and project development. 8/10/2013 108
    105. 105. Central goals  Consulting and Coordination  Innovation and Synergy  Practices and methods  Knowledge acquisition and sharing  Vision and policy development 8/10/2013 109
    106. 106. Consulting and Coordination  6 consultation groups  Goals  Multi-stakeholder approach  Identify specific needs  Stimulates cooperation  Widen the scope  Developing long-term vision 8/10/2013 110 Competencies Adults and media literacy Media literacy for media producers Media literate online communication Advertising literacy Gaming
    107. 107. Innovation and Synergy  Multi-stakeholder projects  Partners  Civil society – Private sector – Public sector  Integrated projects  New approaches and practices  Year 1: Flagship projects  Year 2: Pilot projects / Open Call 8/10/2013 111
    108. 108. I & S: Year 1: Flagship projects  Toolkit Media Literacy  MAKS vzw & SMIT-VUB  Analysis media profiles young people  Development and analysis of used methods (digtal storytelling, games, digital portfolio, etc.)  Young Media Professionals  REC Radiocentrum & ICRI KULeuven  Manual / tutorial copyright  5 How-to videos 8/10/2013 112
    109. 109. I & S: Year 1: Flagship projects  Advertisement Literacy  PHL, KHL, MIOS-UA  Education Packages  Test-Case - Working with Dept. Education  Tutorial for advertising industry  In cooperation with industry  Guides Teachers, Parents, Youth Facilitators  MIOS-UA  Media literate online communication & Gaming 8/10/2013 113
    110. 110. I & S: Year 2: Pilot projects  Multi-stakeholder principals  Partnership with different actors  New call 2013  2-3 projects in 2014  Partly funded– partly based on own resources  Focus on synergies and/or innovative approaches  Focus persons with disabilities  Collaboration public/private 8/10/2013 114
    111. 111. Good practices and methods  Exchange good practices and methods  Monitoring the media literacy field  Workshops and studydays (about Telecenters, Information skills, ICT en elderly people, Media days for young people, …)  Guide with indicators  Trainer Coordinators Youth and Adults 8/10/2013 115
    112. 112. Knowledge acquisition and sharing  Online platform Mediawijs.be  Up and running in December/January  Files  Bringing together knowledge on specific topics  Valorisation of existing research and knowledge  Cooperation with international partners  Good practices and Methods  Mapping actors and initiatives of the media literacy field  Portal that refers to other platforms 8/10/2013 116
    113. 113. 8/10/2013 117
    114. 114. Vision and policy development  Based on the consultation groups  Based on academic research  Monitoring and mapping the media literacy field  Input in policy processes  White Papers  Advice 8/10/2013 118
    115. 115. Contact  Knowledge Centre Media Literacy  Pleinlaan 9, 1st floor  1050 Brussels  www.mediawijs.be  mediawijs@iminds.be 8/10/2013 119
    116. 116. Dr. Grazia Guermandi Regional Policy Expert, Regione Emilia-Romagna, Italy
    117. 117. The impact of Digital Intermediaries in the Emilia - Romagna Region based on the local implementation of the MIREIA project Grazia Guermandi – Regione Emilia-Romagna (IT)
    118. 118. • “B&I” is the main e-inclusion programme of the Telematics Plan of the Emilia-Romagna Region – Started in 2009 • Targets: citizens and e-inclusion intermediaries – 725 digital literacy courses – 10.500 citizens – 190 municipalities in the E-R Region Pane e InternetBread and Internet (B&I) 122
    119. 119. http://is.jrc.ec.europa.eu/pages/EAP/eInclusion/MIREIA.html Pilot case for MIREIA • B&I selected as Pilot case for 'testing' the methodological approach of the Impact Assessment framework developed by the European Commission's Joint Research Centre – Institute for Prospective Technological Studies (JRC-IPTS) 123
    120. 120. Performance Assessment Model Impact Measurement Model Context Analysis Framework Counterfactual Impact Evaluation Source: Misuraca et al, JRC-IPTS , European Commission , 2012 MIREIA Impact assessment framework 124
    121. 121. • A specific action created to test MIREIA in ´real-life´ • to evaluate improvements in employability • to verify the effects on users´ behaviors • MIREIA used a robust methodology for testing hypothesis • Counterfactual analysis with Randomized Control Trial From Digital literacy to ICT for employability  “Bread, Internet & Jobs” (B&I&J) 125
    122. 122. Modena Bologna Piacenza Parma Ferrara Reggio Emilia Ravenna Forlì-Cesena Rimini Unemployment Rate 6.32% Unemployment Rate 6.91% Unemployment Rate 6.91% Unemployment rate: Emilia-Romagna Italy 7.08% Italy 10.70% Implementation of the B&I&J Pilot for MIREIA • 14 training courses of the Employment centres • provinces of Parma, Bologna and Rimini • Target: unemployed citizens • TG = 148 people tested ex-ante, ex-post, after 3 weeks; • nTG = 100 people reached interviewed in May 2013 126
    123. 123. Never Sometimes Quite often Often Behavioural changes in on- line job searching (t-stud0,001) Key results of the MIREIA piloting 1/3 • Behavioral changes in job searching methods: • TG has increased the use of internet tools for job searching 127
    124. 124. Key Behavioural Changes Proxy of expected impact Behavioural changes in on-line job searching (t-stud0,001) • Behavioral changes in internet use for job searching: • the number of job offers has increased for TG candidates 128 Key results of the MIREIA piloting 2/3
    125. 125. • ´Nudge´ effects on local communities • trained people help other people in learning how to use Internet for job searching 129 Key results of the MIREIA piloting 3/3
    126. 126. • The application of MIREIA-IAF in ER provides evidence of: • the importance of the role of eInclusion intermediaries for promoting digital inclusion and employability • the need to equip eInclusion intermediaries with instruments and methodologies for impact assessment • the need of strengthening coordination of activities at regional level involving local partners • the need to develop an Impact assessment “culture” at the local level, through seminars, training and workshops 130 Lessons learned from MIREIA
    127. 127. • Intermediaries • allow to address more specific actions to targeted groups • are able to engage target groups quickly and effectively • contribute strengthening the positive effects of e-Inclusion initiatives Added Value: the key role of intermediaries 131
    128. 128. Recommendations • Introduce Impact assessment instruments, such as MIREIA, in policy planning and monitoring • Crucial role of counterfactual evaluation • Take into account methodological challenges • e.g. privacy issues and selection of control groups • Share evidence gathered as knowledge base for better integrating policy and implementation actions • Impact assessment as strategic planning support 132
    129. 129. For further information • Grazia Guermandi Regione Emilia-Romagna Email GGuermandi@regione.emilia-romagna.it http://www.paneeinternet.it/ 133
    130. 130. Martine Vandermaes Head of Ostend Public Library, Belgium
    131. 131. BEACON: digital literacy and participation go cultural in the public library Speaker: Martine Vandermaes, chief librarian, public library Ostend (Belgium)
    132. 132. Ostend (Belgium) • coastal town • fishing – tourism – renewable energy • 70.000 inhabitants • 1 out of 4 is 65+ • 1 out of 4 lives under the poverty line • 10 % without a job • 81 % households without children
    133. 133. Bibliotheek Kris Lambert – Oostende - België
    134. 134. public library • 1 central + 4 branch libraries • collection: 240.000 • members: 20.000 – 31.000 incl. gr. • loans: 870.000 • use of internet: 23.000 hours/year • team: 27,6 FTE • free of charge – membership & loans
    135. 135. digital literacy • started in 2002 • awareness – role of the public library – expertise outside of the library • take time to learn and grow • content is more important than competences • look through the eyes of the customer • not every mentor is a ‘believer’
    136. 136. what makes a difference? • professional support • insist on quality • link with the life of learners • network within the community & partners • take small steps • ‘warm experts’ • library logic does not sound logic for everyone
    137. 137. tailor-made project • tender for a partner for projects on digital literacy (50.000,00 €/year ) • what do we want? • content – link to actions and projects in the actionplan of the direction of cultural affairs and the city (eg. coastal security plan) • work with mixed groups • work with various formulas • agreements
    138. 138. project BEACON mixed • creative ateliers with artists • lessons/workshops • drop in and ask your question • soirées - debates the city - partners create – participate - learn public library
    139. 139. creative ateliers with artists • 10 weeks • artist in charge • look – listen - expression • explore the city • central theme • “beautiful gift”
    140. 140. exploring Ostend
    141. 141. Moments before the flood by Carl De Keyzer
    142. 142. content & community
    143. 143. “de zee is een schilderij dat iedere minuut van de dag verandert” “ ik wil hier nooit meer weg”
    144. 144. lessons/workshops • made to measure – rythm of the group – completely different basic knowledge of learners is a huge challenge • “content” is important – add – share – verify/compare – critical attitude • “the acquired competences are put into practice outside of the classroom”
    145. 145. drop in and ask your question • low threshold, open to all • observe before you join the group • hop on, hop off • learn from someone in the same position as yourself • empowerment of the ‘old guys’ • community • warm experts
    146. 146. Ostend main library – hop on hop off on Thursday morning
    147. 147. http://peter.bakenoostende.be/cursusgeluidok t2012 http://marlu.bakenoostende.be/Overstroming 1953
    148. 148. soirées - debates • information • meeting • dialogue • low threshold – art and science – Carl De Keyzer / Arne Quinze / Raoul Servais / … • “lovely evening, I missed dinner, but I’m so glad I was here, I wouldn’t have missed it for the world”
    149. 149. extra • feel at home in the public library • 1st class ambassadors of the public library • empowerment • new partnerships • participation increases • the story of a city and its citizens is captured, told and shared
    150. 150. From 1865 till now
    151. 151. challenges for the city • invest in coastal defence • new dike –Flemish Community –the city • goal: protect against flooding + public space for the citizens of Ostend (and visitors)
    152. 152. http://www.oostende.be/bibliotheek www.bakenoostende.be martine.vandermaes@biboostende.be future? new challenges? new partners Erasmus +? alternatives?
    153. 153. Session 2: Discussion
    154. 154. Session 3: Panel and Discussion Calls to Action
    155. 155. Chair’s Introduction Robin Knowles Conference Founder, Civic Agenda EU
    156. 156. Opening Speech: Steven Laporte D Lit 2.0, Bibnet
    157. 157. Digital Literacy 2.0 Belgian training campaign 5 t h Europe a n C ongre s s on E- Inc lus ion : EC EI1 3 3 r d Oc t obe r, B rus s e ls Steven Laporte Bibnet steven.laporte@bibnet.be
    158. 158. empowering socially and educationally disadvantaged adults to participate in society by teaching them web 2.0 skills in public libraries
    159. 159. Libraries Educational institutions The Project Partners Social institutions
    160. 160. The Approach Informal learning strategies Clear cut and practical use of applications
    161. 161. Step 1 Train the trainer: qualification of staff in non- formal learning settings Step 2: Qualify the user trained staff as web 2.0 tutors for their clientele The training campaign
    162. 162. The Training Material E-Citizenship Social Networking Communication Collaboration Basic skills
    163. 163. The Belgian Dlit2.0 Summer School: • 18 sessions • 90 libraries • 400 participants • 10% employees of public libraries in Flanders
    164. 164. Book collection Magazines cd’s and dvd’s Book club School visits Books for the blind Public readings Readers’ suggestions Public access computers Facebookpage ILL
    165. 165. Providing infrastructure Active assistence Digital Inclusion?
    166. 166. Que faire? Call to action!
    167. 167. Diana Edmonds Head of Libraries, Greenwich Leisure Limited (GLL), London Rebecca Gediking Library Specialist, GLL
    168. 168. Taking Digital Responsibility Diana Edmonds Head of Libraries, GLL diana.edmonds@gll.org Rebecca Gediking Library Specialist, GLL Rebecca.gediking@gll.org 03 October 2013 Public Libraries in the 21st Century – Action Required!
    169. 169. GLL – A quick note • A Charitable Social Enterprise • Managing over 100 Leisure Centres • Managing 2 Library services in London – Royal Borough of Greenwich – London Borough of Wandsworth – (26 Library buildings)
    170. 170. The Areas we serve Royal Borough of Greenwich and London Borough of Wandsworth • Customer mix includes affluent and economically deprived • Even those who are affluent may be digitally deprived
    171. 171. The ICT offer - physical GLL Libraries provide: • „The Peoples‟ Network‟ – fixed PC‟s with broadband access to the Internet • PLUS Printing and scanning capabilities • In Greenwich funded by £400,000 allocation from GLL profits
    172. 172. The ICT offer - physical GLL Libraries provide: • WIFI – free wireless internet access for those with laptops, smart phones and tablets …
    173. 173. The ICT offer – support for digital development • Ad hoc support plus regular classes to encourage digital confidence • Staff increasingly gaining teaching qualifications, as well as library qualifications
    174. 174. GLL Libraries are smart Libraries GLL Libraries are smart libraries with a range of technology available, including: • iPads • An iPad table • Sound Showers As well as RFID self issue terminals, wands etc … Technology rubs off on our customers
    175. 175. Our responsibility • … is to provide libraries which are technology hubs, making available a range of technology products to enable our customers to become more digitally literate – and to have fun with technology, with other people …
    176. 176. Library LAB • A joint venture with our suppliers • A development space • A showcase • Allowing relationships and products to be developed • And soon to be mobile with a Library LAB bus
    177. 177. ICT offer - virtual GLL also has a responsibility to reach out to those who may not be able to visit a physical library and to provide library services for the digital community Our current offer: • A 24/7 virtual library • Library Catalogue • A range of online resources • Online information regarding the physical libraries
    178. 178. Developing our ICT offer • Increasing our online presence via Social Media Platforms • Digital Streaming events • Virtual author visits • Online book clubs
    179. 179. ICT ensures libraries are relevant • Visits to Woolwich Library increased by 58% in one year … • Now on same days, we receive over 5,000 visitors
    180. 180. Stefan Leliveld Project Manager, Reading &Writing Foundation
    181. 181. Tristan Wilkinson Deputy Chief Executive, Go ON UK
    182. 182. Go On UK
    183. 183. To make the UK the most digitally capable nation Our Aim No. 1
    184. 184. COMMUNICATE FIND THINGS SHARE 1 2 3 Send and receive emails Use a search engine and browse Transact With personal information KEEP SAFE ONLINE4 These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners. Our digital skills charter
    185. 185. Basic online skills: Age profile 16% 19% 6% 16% 19% 7% 17% 19% 8% 17% 19% 10% 14% 14% 16% 20% 11% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% UK Have basic online skills* Do not have basic online skills** 65+ 55-64 45-54 35-44 25-34 15-24 *Based on whether current Users do/could do ALL four basic online tasks + Lapsed users who used to do/could do ALL four basic online tasks **Based on Current & Lapsed users who don‟t do/could not do ALL four basic online tasks (they maybe be able to do 1-3 tasks) + Proxy users (excl duplication with Lapsed users) + Never used/No Proxy Source: Ipsos MORI BBC Digital Capabilities Update, 6th- 15th September 2013 Sample size of all respondents: 2,083 Population size 51.4m 40.4m 11.0m a b b b b b a a/b- significant difference (5% risk level)
    186. 186. The divide is deepening Access to public services that are increasingly moving online Increased social exclusion as relationships go online Young people without home internet may struggle with educational attainment Pay higher prices for goods & services that are offline Harder to find and get jobs
    187. 187. Key Modes “Finding stuff” Inquisitive KeyAimStateofMind “Talking about stuff” Social “Buying stuff” Acquisitive “Creating stuff” Creative BROWSING/OBTAI NING INFO COMMUNICATING /SOCIALISING BUYING/ SELLING CONTENT GENERATION 1 2 3 4 DIGITAL MEDIA (e.g. laptop, desktop, tablet, mobile phone) Modes Digital Media: Key Codes look, curious, won der, imagine, learn , enjoy, develop Examples Connected, linked, joined, keep in touch, share, meet, friends Deals, bargains, di scounts, savings, d elivery, no fuss, gift, treat Unique, imaginatio n, creative, wisdo m, story telling, ideas
    188. 188. Case study: Liverpool 2011-12Partnerships Digital champions • 80 local partners supported campaign • Each partner promoted a specific targeted message that was appropriate & meaningful to local people & business • 1,500 digital champions recruited and supported by local partners (BBC National Give An Hour campaign) Measurement • 55% reduction over over 18 months of people who had never gone online
    189. 189. Session 3: Discussion
    190. 190. Presentation of the Written Declaration in Support of Public Libraries Dan Mount Head of Policy and Public Affairs, Civic Agenda EU
    191. 191. Written Declaration 0016/2013 Dan Mount Head of Policy & Public Affairs Civic Agenda EU 2013 European Congress on E-Inclusion “the impact of public libraries in European communities”
    192. 192. Why do we need a Written Declaration?
    193. 193. Background on Written Declarations  Mechanism for raising political awareness around a particular topic or set of issues Registration requirements o Must be no more than 200 words in length o Must not explicitly call for funding or reference any on-going procedure or legislative proposal currently before the European Parliament o To be registered any WD must have the support of at least 10 Members of the European Parliament from a minimum of 3 political groups
    194. 194. EUROPEAN PARLIAMENT 2009 – 2014 2013 0000/2013 WRITTEN DECLARATION submitted pursuant to Rule 123 of the Rules of Procedure on the impact of public libraries in European communities Hannu Takkula (ALDE), Maria Badia i Cutchet (S&D), Vilija Blinkevičiūtė (S&D), Andrew Duff (ALDE), Cătălin-Sorin Ivan (S&D), Morten Løkkegaard (ALDE), Marie-Thérèse Sanchez-Schmid (PPE), Marietje Schaake (ALDE), Helga Trüpel (Verts/ALE), Marie-Christine Vergiat (GUE/NGL), Sabine Verheyen (PPE) Lapse date: PE000.000v00-00 EN EN 0000/2013
    195. 195. 0000/2013 Written declaration, under Rule 123 of Parliament's Rules of Procedure, on the impact of public libraries in European communities1 1. A 2013 survey of public library services across 18 European countries shows that nearly 100 million Europeans visited their public library and 14 million used it to access the internet last year; 2. In the last 12 months 24 million Europeans (most frequently the elderly, ethnic minorities, those from rural areas) used their public library to engage in non-formal and informal learning activities; 3. 83% of those using free public library computer and internet services reported a positive impact on their lives: saving time and money, improving skills, gaining access to government services and employment and health related resources; 4. Last year 1.5 million European applied for and 250,000 Europeans found work via free library internet access; 5. Public libraries represent the only source of free internet access for 1.9 million marginalized Europeans; 6. The Commission is hence called upon to recognize the essential services that public libraries provide to local communities and disadvantaged groups in relation to digital inclusion, social inclusion, lifelong learning and pathways to employment and the role of those services in assisting with the delivery of EU's objectives 7. This declaration, together with the names of the signatories, is forwarded to the Commission. PE000.000v00-00 2/2 EN 1 In accordance with Rule 123(4) and (5) of Parliament's Rules of Procedure, when the declaration is signed by a majority of Parliament's component Members, it shall be published in the minutes with the names of its signatories and forwarded to the addressees, without however binding Parliament.
    196. 196. Our key supporters:
    197. 197. Outcomes / Objectives 3 MONTH WINDOW for signatures (Oct 7th 2013 – Jan 7th 2014) PRIMARY OBJECTIVE: WD is signed by over 50% of MEPs (384 out of 766) o Outcome: WD will be adopted as the official position of the EP and forwarded to the European Commission for a response SECONDARY OBJECTIVE: WD is signed by 20-50% of MEPs o Outcome: The Commission will recognise that public libraries enjoy the support of a significant number of European elected representatives from all Member States
    198. 198. Contact us: DAN.MOUNT@CIVICAGENDA.COM ROBIN.KNOWLES@CIVICAGENDA.COM We will provide you with: o campaign templates and promotional materials o links to identify your local MEP Put your local MEP’s details into the template SEND!!!!!!!! Tell others about the campaign WE NEED YOU!
    199. 199. Chair’s Closing Comments Robin Knowles Conference Founder, Civic Agenda EU

    ×