SlideShare a Scribd company logo
1 of 39
Download to read offline
Big Buck Research
& Analytics
City of Milan
Civic Satisfaction Study
2
Purpose
Goal OutcomeApproach
• Differentiate
dissatisfaction with
street closure and
satisfaction with town
square itself, events,
and activities
• Gauge social,
cultural, and financial
impact on community
• Recommend go/no-go
• Identify nay-sayers
• Propose
communication
strategy targeting
nay-sayers
• Propose other
improvements to
enhance square
• Determine whether
investment into
permanent structure
will benefit community
• Understand risks
associated with
permanent structure
3
Methodology
Online
Survey
Depth
Interviews
Survey
Sample
• Milan and greater
Milan area residents
and business
representatives
• When both resident
and business,
respondent takes
business-oriented
version
• Face-to-face
interviews with
downtown business
representatives to
probe deeper
concerns, sensitive
topics (financial
impact), etc.
• Fielded Mar 23-Apr 28
• Dissemination through
mail, social media, e-
newsletter
• Alternative phone
survey collected from
elderly and those
without internet
• n= 385 respondents
4
Satisfaction
Participation
Impact
Recommendations
Findings
Satisfaction
5
5.5 4.9
10.9
15.3
7.0
24.7
9.4
22.3
0
5
10
15
20
25
30
Idon'trecall
Never
Rarely
Lessthanonceaweek
Onceaweek
Everycoupleofdays
Onceaday
Severaltimesaday
6
Tolan Street Activity
Q: Please enter the typical destination(s) you were driving to when you used to drive
through Tolan Street.
Q: Before it was converted to Tolan Square, how frequently did you drive through Tolan Street?
Top Pre-Closure Destinations
• School (109)
• Residence (96)
• Business (39)
• Church (37)
• Pizza (32)
• Parking Lot (28)
Pre-Closure Drive Through Frequency (%)
• On a 0 to 10 scale, where 10 indicates
extreme dissatisfaction, we find that
most are not dissatisfied
• No statistical difference between
• Milan voters/non-voters
• Persons/businesses
• Monroe/Washtenaw
• There are, however, diffs between:
• Respondents transporting children to
school and everyone else
• Age groups
• Tolan street drive-through frequency
7
Dissatisfaction with Street Closure
Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all?
8
Dissatisfaction with Street Closure
Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all?
Respondents Transporting
Children to School Everyone Else
9
Dissatisfaction with Street Closure
Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all?
• Residents ages 46-64 are
statistically more dissatisfied
with the street closure than
everyone else
• (There is no difference across
ages among business
respondents)
0
1
2
3
4
5
6
7
8
9
10
Never Rarely Occasionally, but less
than once a week
Once a week Every couple of days Once a day Several times a day
AverageDissatisfactionwithClosure
Tolan Street Drive-Through Frequency
10
Dissatisfaction with Street Closure
Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all?
Extremely
Dissatisfied
Not Dissatisfied
at All
11
Dissatisfaction with Street Closure
Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all?
Q: Please mark the features and events in which you participated in or attended. (Check all that apply.)
• Greater participation in square
features & events decreases
dissatisfaction with the
conversion of Tolan Street into
Tolan Square
• On a 0 to 10 scale, where 10
indicates extreme satisfaction, we
find that the community skews
toward satisfaction
• There is no statistical difference
between residents & businesses,
between Monroe & Washtenaw
county respondents, or between
those transporting children to
school and everyone else
12
Satisfaction with Tolan Square
Q: In general, how satisfied are you with Tolan Square on a scale from 0 to 10, where 0 indicates extreme dissatisfaction and 10 indicates extreme satisfaction?
Extremely
Satisfied
Extremely
Dissatisfied
13
Triangulating Satisfaction
Q: On a scale of 0 to 10, where 0 indicates extremely unlikely and 10 indicates extremely likely, how likely are you to recommend Tolan Square or Tolan Square events to people that you know outside the community?
• What’s known as “the ultimate
question” is the universally-
accepted measure of
commitment/loyalty in the market
research field
• This covert measure of satisfaction
finds similar results as the explicit
satisfaction question
Extremely
Loyal
Extremely
Disloyal
14
Triangulating Satisfaction
Q: On a scale of 0 to 10 where 0 indicates extremely unlikely and 10 indicates extremely likely, how likely are you to attend or participate in Tolan Square events in the future?
• A third measure of satisfaction,
participation intent, reveals 44.5%
of respondents have strong
intentions to participate in future
events
• (Based on % of respondents rating
item >=8 on 0 to 10 scale)
44.5%
• A fourth measure of satisfaction
reveals 43.8% of respondents
strongly agree Tolan Square
benefits the community
• (Based on % of respondents rating
item >=8 on 0 to 10 scale)
15
Triangulating Satisfaction
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: Tolan Square benefits the community.
43.8%
• A fifth measure of satisfaction
reveals 32.4% of respondents
strongly agree Tolan Square meets
expectations of a town square
• (Based on % of respondents rating
item >=8 on 0 to 10 scale)
16
Triangulating Satisfaction
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: So far, Tolan Square has met my expectations of a town square.
32.4%
27.6
32.4
33.1
37.7
43.8
44.5
0 5 10 15 20 25 30 35 40 45 50
Dissatisfaction with Conversion
Meets Expectations of a Town Square
Likelihood to Recommend
Satisfaction with Square
Community Benefit Agreement
Intent to Participate in Future Events
% Ratings >=8 on 0 to 10 Scale
17
Net Satisfaction
18
Satisfaction Summary
Street Closure
Dissatisfaction
Net SatisfactionTolan Square
Satisfaction
• Five different
measures of
satisfaction yield
consistent results
• All measures of
satisfaction with the
square outweigh
dissatisfaction with
the street closure
• This difference is
statistically significant
• Dissatisfaction skews
toward certain age
groups and
respondents
transporting children
to school
• Dissatisfaction with
closure declines with
event attendance
Participation
19
43.4
45.2
55.3
64.4
78.2
80.8
81.3
92.5
94.0
0 10 20 30 40 50 60 70 80 90 100
Halloween Movies
Geocaching Day
Spring Clean Up Refreshment Area
Live Music
Coffee Off
Christmas Parade Marketplace
Picnic Area
Let's Chill Artisan Tent
Farmer's Market
20
Awareness of Square Events
Q: Following is a list of features and events that have taken place at Tolan Square in the past 9 months. Please mark those that you are aware of. Check all that apply.
5.2
6.8
10.1
16.9
17.4
19.0
29.9
31.9
34.3
0 10 20 30 40 50 60 70 80 90 100
Geocaching Day
Halloween Movies
Spring Clean Up Refreshment Area
Live Music
Picnic Area
Coffee Off
Christmas Parade Marketplace
Let's Chill Artisan Tent
Farmer's Market
21
Participation in Square Events
Q: Please mark the features and events in which you participated in or attended. Check all that apply.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Coffee Off Farmers Market GeoCaching Xmas Parade Mkt
Place
Let's Chill Tent Halloween
Movies
Picnic Area Live Music Spring Clean
Refreshment
Area
Square Participation Comparison
Transports Child(ren) to School Everyone Else
22
Participation in Square Events
Q: Please mark the features and events in which you participated in or attended. Check all that apply.
Base: Respondents who transport child(ren) to school.
35.4
40.8
53.2
53.3
54.9
56.1
56.7
58.2
62.3
0 10 20 30 40 50 60 70 80 90 100
Geocaching Day
Halloween Movies
Farmer's Market
Spring Clean Up Refreshment Area
Picnic Area
Live Music
Christmas Parade Marketplace
Coffee Off
Let's Chill Artisan Tent
% Ratings >=8 on 0 to 10 Scale
23
Satisfaction with Square Events
Q: Of the following features and events that have taken place at Tolan Square, please describe your level of satisfaction with each item on a scale from 0 to 10, where 0 indicates extreme dissatisfaction and 10
indicates extreme satisfaction. If you have not attended or participated in the event or feature, please leave the item blank.
• Besides a measure of satisfaction,
this measure suggests long-term
viability of the square is promising
• 44.5% of respondents strongly
plan to participate in future Tolan
Square events
24
Future Participation Intent
Q: On a scale of 0 to 10 where 0 indicates extremely unlikely and 10 indicates extremely likely, how likely are you to attend or participate in Tolan Square events in the future?
44.5%
25
Event Participation Summary
Awareness OutlookEvents
• More than half of
respondents are
strongly satisfied with
7 of the 9
features/events
evaluated
• Prevalence of strong
satisfaction is high on
most events
• Participation intent in
future events is also
very strong
• Awareness of most
events is quite high
• Yet, nay-sayers
suggest more event
advertising would
increase satisfaction
with the square
Impact
26
27
Financial Impact
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10
indicates extreme agreement: Tolan Square benefits local businesses. (Base: All respondents)
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme
disagreement and 10 indicates extreme agreement: The conversion of Tolan Street to
Tolan Square has financially benefited my business. (Base: Business representatives)
42.0% 15.7%
Base: Downtown businesses.
Source: Depth interviews. 28
Financial Impact
Base: All business representatives.
Q: Please answer the following questions on a scale from 0 to 10, where 0
indicates extreme disagreement and 10 indicates extreme agreement: I expect
my business to benefit from Tolan Square in the future.
• Most downtown Milan businesses
are not positively affected by Tolan
Square events
• Business hours not applicable
• Business types not conducive
• Impacted businesses are open on
weekends and provide retail
shopping experiences or
food/drink (not services)
• These businesses are optimistic
about future impact of square on
their business
Base: Downtown businesses.
Source: Depth interviews.
• Certain downtown businesses report:
• 10-15% sales lift during events
• 20-25% sales lift during major events
• Certain events especially boost these businesses:
• “When the farmer’s market turnout is low, my sales are still double that of
a typical Friday. But when the farmer’s market has a big turnout, my sales
are triple.”
• “On the day of Winterfest, my sales were 15% greater than my previous
best sales day in history!”
• “Nothing in town will create evening business but the Square.”
29
Financial Impact
30
Business Access
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme
disagreement and 10 indicates extreme agreement: Tolan Square makes it difficult for
my patrons to drive to my business. (Base: All business representatives.)
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme
disagreement and 10 indicates extreme agreement: The conversion of Tolan Street to Tolan
Square has increased the foot traffic around my business. (Base: All business representatives.)
2.6
7.5
7.7
11.5
21.7
30.1
35.0
50.7
50.8
0.0 10.0 20.0 30.0 40.0 50.0 60.0
Spring Clean Up Refreshment Area
Picnic Area
Live Music
Halloween Movies
Christmas Parade Marketplace
Let's Chill Artisan Tent
Geocaching Day
Coffee Off
Farmer's Market
31
Purchased at Square Events
Q: Please mark the features and events in which you made a purchase. Check all that apply.
Base: Respondents who attended each event.
• Community cohesion is important
because it is a measure of loyalty, a
necessary component of long-term
resident and business retention
• 38.4% of respondents strongly
agree Tolan Square brings the
community together
32
Community Cohesion
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: Tolan Square really brings the community together.
38.4%
• Community culture is important
because it attracts new residents
and businesses, a necessary
component of long-term growth
• 38.3% of respondents strongly
agree Tolan Square brings the
community together
33
Community Culture
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: Tolan Square has enhanced community culture.
38.3%
34
Community Image
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme
disagreement and 10 indicates extreme agreement: The conversion of Tolan Street
into Tolan Square has changed my opinion of Milan’s image.
Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme
disagreement and 10 indicates extreme agreement: I think the conversion of Tolan Street
into Tolan Square has the ability to change outsiders’ perceptions of Milan’s image.
30.7% 31.7%
35
Impact Summary
Business
Commerce
Community
Culture
Community
Cohesion
• Tolan Square
has the ability
to help retain
existing
residents and
businesses
• Tolan Square
has the ability
to help attract
new residents
and businesses
• Tolan Square
has a strong,
positive financial
impact among
businesses
providing
weekend retail
shopping or
food/drink
Community
Image
• Tolan Square
has the ability
to enhance
Milan’s image
• Image is a
marketable
construct
Recommendations
36
37
General Recommendations
Business
Composition
Marketing
Strategy
Structural
Enhancements
• Leverage community
impact of Tolan
Square in resident-
focused
communications as
well as commercial
acquisition strategies
• Milan’s downtown
business composition
lacks weekend
shopping culture that
could create
synergies with vibrant
town square events
• Traditional town
squares typically
incorporate 1 of the
following structures:
• Fountain
• Statue
• Clock Tower
• Full-Time Open-
Air Market
38
Political Recommendations
Nay-Sayers Events to Boost
Businesses
Communication
Preferences
• Both child-
transporters and
those aged 46-64
prefer to be
communicated with
through facebook and
postal mail
• Mid-week events
could have impact on
certain local
businesses
• Increased kid-
oriented events will
likely quell
dissatisfaction with
street closure among
those inconvenienced
in transporting
children to school
General Ideas
• More Events
• More Advertising of Events
• Expand to Main Street Curb
• Better Parking
• Shade / Umbrellas
• Fountain
• Change Back, but Close for Events
• Change Trash Cans / Clean-Up
Specific Events
• Little Italy Night
• Craft Shows
• Local Art/Authors
• Kid’s Dog Show
• BBQ Party
• Kid’s Events
• Better Farmer’s Market
• Food Trucks 39
Suggestions to Increase Satisfaction
Q: Please enter any idea(s) that you may have for additional features or events that would increase your satisfaction with Tolan Square.

More Related Content

Viewers also liked

Smau Milano 2016 - Comune di Milano
Smau Milano 2016 - Comune di MilanoSmau Milano 2016 - Comune di Milano
Smau Milano 2016 - Comune di MilanoSMAU
 
Expo milan 2015
Expo milan 2015      Expo milan 2015
Expo milan 2015 linhklam
 
Comune Milano (Galliano) - Sharing City
Comune Milano (Galliano) - Sharing CityComune Milano (Galliano) - Sharing City
Comune Milano (Galliano) - Sharing CitySara Iacovaccio
 
Decoded Fashion Milan
Decoded Fashion MilanDecoded Fashion Milan
Decoded Fashion MilanLiz Bacelar
 
The Next Network: Co-Creating The City
The Next Network: Co-Creating The CityThe Next Network: Co-Creating The City
The Next Network: Co-Creating The CityElena Mozgovaya
 
Milano Tourism Strategic Plan
Milano Tourism Strategic PlanMilano Tourism Strategic Plan
Milano Tourism Strategic PlanMTM IULM
 
Expo Milan 2015 Consortium
Expo Milan 2015 ConsortiumExpo Milan 2015 Consortium
Expo Milan 2015 ConsortiumMichele Adt
 
A City Card for Milan
A City Card for MilanA City Card for Milan
A City Card for MilanMTM IULM
 
DESTINATION MARKETING & BRANDING PLAN - LOMBARDY
DESTINATION MARKETING & BRANDING PLAN - LOMBARDYDESTINATION MARKETING & BRANDING PLAN - LOMBARDY
DESTINATION MARKETING & BRANDING PLAN - LOMBARDYMarco Lancellotti
 
Fashion communication
Fashion communication Fashion communication
Fashion communication Sreeja Das
 

Viewers also liked (13)

Smau Milano 2016 - Comune di Milano
Smau Milano 2016 - Comune di MilanoSmau Milano 2016 - Comune di Milano
Smau Milano 2016 - Comune di Milano
 
Expo milan 2015
Expo milan 2015      Expo milan 2015
Expo milan 2015
 
Comune Milano (Galliano) - Sharing City
Comune Milano (Galliano) - Sharing CityComune Milano (Galliano) - Sharing City
Comune Milano (Galliano) - Sharing City
 
Decoded Fashion Milan
Decoded Fashion MilanDecoded Fashion Milan
Decoded Fashion Milan
 
The Next Network: Co-Creating The City
The Next Network: Co-Creating The CityThe Next Network: Co-Creating The City
The Next Network: Co-Creating The City
 
Milano Tourism Strategic Plan
Milano Tourism Strategic PlanMilano Tourism Strategic Plan
Milano Tourism Strategic Plan
 
Expo Milan 2015 Consortium
Expo Milan 2015 ConsortiumExpo Milan 2015 Consortium
Expo Milan 2015 Consortium
 
A City Card for Milan
A City Card for MilanA City Card for Milan
A City Card for Milan
 
DESTINATION MARKETING & BRANDING PLAN - LOMBARDY
DESTINATION MARKETING & BRANDING PLAN - LOMBARDYDESTINATION MARKETING & BRANDING PLAN - LOMBARDY
DESTINATION MARKETING & BRANDING PLAN - LOMBARDY
 
Milan
MilanMilan
Milan
 
Milan, Italy - The study of city pattern
Milan, Italy  - The study of city patternMilan, Italy  - The study of city pattern
Milan, Italy - The study of city pattern
 
Fashion communication
Fashion communication Fashion communication
Fashion communication
 
Our common future - The Brundtland Commission Report.
Our common future - The Brundtland Commission Report.Our common future - The Brundtland Commission Report.
Our common future - The Brundtland Commission Report.
 

Similar to City of Milan civic satisfaction survey Tolan Square results

Lewisville 2015 Resident Satisfaction Survey
Lewisville 2015 Resident Satisfaction SurveyLewisville 2015 Resident Satisfaction Survey
Lewisville 2015 Resident Satisfaction SurveySteve Southwell
 
Street Harassment Statistics in New Zealand (Cornell Survey Project, 2015)
Street Harassment Statistics in New Zealand (Cornell Survey Project, 2015)Street Harassment Statistics in New Zealand (Cornell Survey Project, 2015)
Street Harassment Statistics in New Zealand (Cornell Survey Project, 2015)iHollaback
 
Sutton in partnership presentation residents survey and one planet sutton -...
Sutton in partnership presentation   residents survey and one planet sutton -...Sutton in partnership presentation   residents survey and one planet sutton -...
Sutton in partnership presentation residents survey and one planet sutton -...SuttoninPartnership
 
Street Harassment Statistics in the UK (Cornell Survey Project, 2015)
Street Harassment Statistics in the UK (Cornell Survey Project, 2015)Street Harassment Statistics in the UK (Cornell Survey Project, 2015)
Street Harassment Statistics in the UK (Cornell Survey Project, 2015)iHollaback
 
A Study on Customers Satisfaction towards Sony Television in Salem City
A Study on Customers Satisfaction towards Sony Television in Salem CityA Study on Customers Satisfaction towards Sony Television in Salem City
A Study on Customers Satisfaction towards Sony Television in Salem CitySelladurai Muthusamy
 
Oakland Chamber of Commerce 2014 Mayoral Poll
Oakland Chamber of Commerce 2014 Mayoral PollOakland Chamber of Commerce 2014 Mayoral Poll
Oakland Chamber of Commerce 2014 Mayoral PollOakMayor2014
 
Street Harassment Statistics in Canada (Cornell Survey Project, 2015)
Street Harassment Statistics in Canada (Cornell Survey Project, 2015)Street Harassment Statistics in Canada (Cornell Survey Project, 2015)
Street Harassment Statistics in Canada (Cornell Survey Project, 2015)iHollaback
 
Street Harassment Statistics in Croatia (Cornell Survey Project, 2015)
Street Harassment Statistics in Croatia (Cornell Survey Project, 2015)Street Harassment Statistics in Croatia (Cornell Survey Project, 2015)
Street Harassment Statistics in Croatia (Cornell Survey Project, 2015)iHollaback
 
Street Harassment Statistics in Korea (Cornell Survey Project, 2015)
Street Harassment Statistics in Korea (Cornell Survey Project, 2015)Street Harassment Statistics in Korea (Cornell Survey Project, 2015)
Street Harassment Statistics in Korea (Cornell Survey Project, 2015)iHollaback
 
Street Harassment Statistics in Australia (Cornell Survey Project, 2015)
Street Harassment Statistics in Australia (Cornell Survey Project, 2015)Street Harassment Statistics in Australia (Cornell Survey Project, 2015)
Street Harassment Statistics in Australia (Cornell Survey Project, 2015)iHollaback
 
Anson Community Survey 2010 Report.pdf
Anson Community Survey 2010 Report.pdfAnson Community Survey 2010 Report.pdf
Anson Community Survey 2010 Report.pdfJonny Wineberg
 
JCI LM Rebuilding the nation discussio presentation -
JCI LM Rebuilding the nation discussio presentation  -JCI LM Rebuilding the nation discussio presentation  -
JCI LM Rebuilding the nation discussio presentation -Maryam Osiyemi
 
Street Harassment Statistics in Columbia (Cornell Survey Project, 2015)
Street Harassment Statistics in Columbia (Cornell Survey Project, 2015)Street Harassment Statistics in Columbia (Cornell Survey Project, 2015)
Street Harassment Statistics in Columbia (Cornell Survey Project, 2015)iHollaback
 
Target audience research ii
Target audience research iiTarget audience research ii
Target audience research iikranns
 
Kenyans register mixed feelings about devolution and KDF’s withdrawal from So...
Kenyans register mixed feelings about devolution and KDF’s withdrawal from So...Kenyans register mixed feelings about devolution and KDF’s withdrawal from So...
Kenyans register mixed feelings about devolution and KDF’s withdrawal from So...Afrobarometer
 
Reston Community Center 2019 Community Survey
Reston Community Center 2019 Community SurveyReston Community Center 2019 Community Survey
Reston Community Center 2019 Community SurveyFairfax County
 
Plugging the 'engagement gap'
Plugging the 'engagement gap'Plugging the 'engagement gap'
Plugging the 'engagement gap'Ben Lowndes
 
Attitudes and Action: How do young people understand and engage with voluntee...
Attitudes and Action: How do young people understand and engage with voluntee...Attitudes and Action: How do young people understand and engage with voluntee...
Attitudes and Action: How do young people understand and engage with voluntee...CharityComms
 
Post Questionnaire Graphs
Post Questionnaire GraphsPost Questionnaire Graphs
Post Questionnaire Graphsranvirsj
 

Similar to City of Milan civic satisfaction survey Tolan Square results (20)

Lewisville 2015 Resident Satisfaction Survey
Lewisville 2015 Resident Satisfaction SurveyLewisville 2015 Resident Satisfaction Survey
Lewisville 2015 Resident Satisfaction Survey
 
Street Harassment Statistics in New Zealand (Cornell Survey Project, 2015)
Street Harassment Statistics in New Zealand (Cornell Survey Project, 2015)Street Harassment Statistics in New Zealand (Cornell Survey Project, 2015)
Street Harassment Statistics in New Zealand (Cornell Survey Project, 2015)
 
Sutton in partnership presentation residents survey and one planet sutton -...
Sutton in partnership presentation   residents survey and one planet sutton -...Sutton in partnership presentation   residents survey and one planet sutton -...
Sutton in partnership presentation residents survey and one planet sutton -...
 
Street Harassment Statistics in the UK (Cornell Survey Project, 2015)
Street Harassment Statistics in the UK (Cornell Survey Project, 2015)Street Harassment Statistics in the UK (Cornell Survey Project, 2015)
Street Harassment Statistics in the UK (Cornell Survey Project, 2015)
 
A Study on Customers Satisfaction towards Sony Television in Salem City
A Study on Customers Satisfaction towards Sony Television in Salem CityA Study on Customers Satisfaction towards Sony Television in Salem City
A Study on Customers Satisfaction towards Sony Television in Salem City
 
Oakland Chamber of Commerce 2014 Mayoral Poll
Oakland Chamber of Commerce 2014 Mayoral PollOakland Chamber of Commerce 2014 Mayoral Poll
Oakland Chamber of Commerce 2014 Mayoral Poll
 
Street Harassment Statistics in Canada (Cornell Survey Project, 2015)
Street Harassment Statistics in Canada (Cornell Survey Project, 2015)Street Harassment Statistics in Canada (Cornell Survey Project, 2015)
Street Harassment Statistics in Canada (Cornell Survey Project, 2015)
 
Street Harassment Statistics in Croatia (Cornell Survey Project, 2015)
Street Harassment Statistics in Croatia (Cornell Survey Project, 2015)Street Harassment Statistics in Croatia (Cornell Survey Project, 2015)
Street Harassment Statistics in Croatia (Cornell Survey Project, 2015)
 
Street Harassment Statistics in Korea (Cornell Survey Project, 2015)
Street Harassment Statistics in Korea (Cornell Survey Project, 2015)Street Harassment Statistics in Korea (Cornell Survey Project, 2015)
Street Harassment Statistics in Korea (Cornell Survey Project, 2015)
 
Street Harassment Statistics in Australia (Cornell Survey Project, 2015)
Street Harassment Statistics in Australia (Cornell Survey Project, 2015)Street Harassment Statistics in Australia (Cornell Survey Project, 2015)
Street Harassment Statistics in Australia (Cornell Survey Project, 2015)
 
Anson Community Survey 2010 Report.pdf
Anson Community Survey 2010 Report.pdfAnson Community Survey 2010 Report.pdf
Anson Community Survey 2010 Report.pdf
 
JCI LM Rebuilding the nation discussio presentation -
JCI LM Rebuilding the nation discussio presentation  -JCI LM Rebuilding the nation discussio presentation  -
JCI LM Rebuilding the nation discussio presentation -
 
Street Harassment Statistics in Columbia (Cornell Survey Project, 2015)
Street Harassment Statistics in Columbia (Cornell Survey Project, 2015)Street Harassment Statistics in Columbia (Cornell Survey Project, 2015)
Street Harassment Statistics in Columbia (Cornell Survey Project, 2015)
 
Target audience research ii
Target audience research iiTarget audience research ii
Target audience research ii
 
Kenyans register mixed feelings about devolution and KDF’s withdrawal from So...
Kenyans register mixed feelings about devolution and KDF’s withdrawal from So...Kenyans register mixed feelings about devolution and KDF’s withdrawal from So...
Kenyans register mixed feelings about devolution and KDF’s withdrawal from So...
 
Reston Community Center 2019 Community Survey
Reston Community Center 2019 Community SurveyReston Community Center 2019 Community Survey
Reston Community Center 2019 Community Survey
 
Plugging the 'engagement gap'
Plugging the 'engagement gap'Plugging the 'engagement gap'
Plugging the 'engagement gap'
 
Attitudes and Action: How do young people understand and engage with voluntee...
Attitudes and Action: How do young people understand and engage with voluntee...Attitudes and Action: How do young people understand and engage with voluntee...
Attitudes and Action: How do young people understand and engage with voluntee...
 
Post Questionnaire Graphs
Post Questionnaire GraphsPost Questionnaire Graphs
Post Questionnaire Graphs
 
Parents evaluation (1)
Parents evaluation (1)Parents evaluation (1)
Parents evaluation (1)
 

Recently uploaded

2nd edition of the Australian Charter of Healthcare Rights.
2nd edition of the Australian Charter of Healthcare Rights.2nd edition of the Australian Charter of Healthcare Rights.
2nd edition of the Australian Charter of Healthcare Rights.Christina Parmionova
 
Mahahalagang Pangyayaring naganap sa Unang Digmaang Pandaigdig.pptx
Mahahalagang Pangyayaring naganap sa Unang Digmaang Pandaigdig.pptxMahahalagang Pangyayaring naganap sa Unang Digmaang Pandaigdig.pptx
Mahahalagang Pangyayaring naganap sa Unang Digmaang Pandaigdig.pptxGLADYSNUEVO1
 
World Health Day 2024 - Zero Discrimination, Affordable treatments, Respectfu...
World Health Day 2024 - Zero Discrimination, Affordable treatments, Respectfu...World Health Day 2024 - Zero Discrimination, Affordable treatments, Respectfu...
World Health Day 2024 - Zero Discrimination, Affordable treatments, Respectfu...Christina Parmionova
 
World Leader Summit of Love and Peace - 5th International day of conscience -...
World Leader Summit of Love and Peace - 5th International day of conscience -...World Leader Summit of Love and Peace - 5th International day of conscience -...
World Leader Summit of Love and Peace - 5th International day of conscience -...Christina Parmionova
 
World Health Day theme 2024 is 'My health, my right’.
World Health Day theme 2024 is 'My health, my right’.World Health Day theme 2024 is 'My health, my right’.
World Health Day theme 2024 is 'My health, my right’.Christina Parmionova
 
2024: The FAR, Federal Acquisition Regulations - Part 19
2024: The FAR, Federal Acquisition Regulations - Part 192024: The FAR, Federal Acquisition Regulations - Part 19
2024: The FAR, Federal Acquisition Regulations - Part 19JSchaus & Associates
 
Digital Transformation of the Heritage Sector and its Practical Implications
Digital Transformation of the Heritage Sector and its Practical ImplicationsDigital Transformation of the Heritage Sector and its Practical Implications
Digital Transformation of the Heritage Sector and its Practical ImplicationsBeat Estermann
 
ISEIDP in Chikkaballapura, Karnataka, India
ISEIDP in Chikkaballapura, Karnataka, IndiaISEIDP in Chikkaballapura, Karnataka, India
ISEIDP in Chikkaballapura, Karnataka, IndiaTrinity Care Foundation
 
RIGHT TO HEALTH - OHCHR & World Health Organization report.
RIGHT TO HEALTH - OHCHR & World Health Organization report.RIGHT TO HEALTH - OHCHR & World Health Organization report.
RIGHT TO HEALTH - OHCHR & World Health Organization report.Christina Parmionova
 
PPT Item # 4&5 - 415 & 423 Evans Ave. Replat.pdf
PPT Item # 4&5 - 415 & 423 Evans Ave. Replat.pdfPPT Item # 4&5 - 415 & 423 Evans Ave. Replat.pdf
PPT Item # 4&5 - 415 & 423 Evans Ave. Replat.pdfahcitycouncil
 
2024: The FAR, Federal Acquisition Regulations - Part 22
2024: The FAR, Federal Acquisition Regulations - Part 222024: The FAR, Federal Acquisition Regulations - Part 22
2024: The FAR, Federal Acquisition Regulations - Part 22JSchaus & Associates
 
Madison Cat Project - Foster Training: Lesson 1
Madison Cat Project - Foster Training: Lesson 1Madison Cat Project - Foster Training: Lesson 1
Madison Cat Project - Foster Training: Lesson 1KelleyWasmund
 
Item # 7 - Demolition & Replacement Structure Processes
Item # 7 - Demolition & Replacement Structure ProcessesItem # 7 - Demolition & Replacement Structure Processes
Item # 7 - Demolition & Replacement Structure Processesahcitycouncil
 
2024: The FAR, Federal Acquisition Regulations - Part 23
2024: The FAR, Federal Acquisition Regulations - Part 232024: The FAR, Federal Acquisition Regulations - Part 23
2024: The FAR, Federal Acquisition Regulations - Part 23JSchaus & Associates
 
Conscience. Love. Peace - International Day of Conscience 2024.
Conscience. Love. Peace  - International Day of Conscience 2024.Conscience. Love. Peace  - International Day of Conscience 2024.
Conscience. Love. Peace - International Day of Conscience 2024.Christina Parmionova
 
UN DESA: Finance for Development 2024 Report
UN DESA: Finance for Development 2024 ReportUN DESA: Finance for Development 2024 Report
UN DESA: Finance for Development 2024 ReportEnergy for One World
 
PPT Item # 7 - Demolition & Replacement Structure Processes
PPT Item # 7 - Demolition & Replacement Structure ProcessesPPT Item # 7 - Demolition & Replacement Structure Processes
PPT Item # 7 - Demolition & Replacement Structure Processesahcitycouncil
 
Blood in the Batteries: The Tragic Cost of Child Exploitation in Our Renewabl...
Blood in the Batteries: The Tragic Cost of Child Exploitation in Our Renewabl...Blood in the Batteries: The Tragic Cost of Child Exploitation in Our Renewabl...
Blood in the Batteries: The Tragic Cost of Child Exploitation in Our Renewabl...Emancip8 Project
 
LIST OF BENEFICIARIES FOR GAWAD KALINGA.docx
LIST OF BENEFICIARIES FOR GAWAD KALINGA.docxLIST OF BENEFICIARIES FOR GAWAD KALINGA.docx
LIST OF BENEFICIARIES FOR GAWAD KALINGA.docxDianaValiente5
 
Phase 8 Hope For Venezuelan Refugees Soup Meal Program-Periods 4-6.
Phase 8 Hope For Venezuelan Refugees Soup Meal Program-Periods 4-6.Phase 8 Hope For Venezuelan Refugees Soup Meal Program-Periods 4-6.
Phase 8 Hope For Venezuelan Refugees Soup Meal Program-Periods 4-6.Cristal Montañéz
 

Recently uploaded (20)

2nd edition of the Australian Charter of Healthcare Rights.
2nd edition of the Australian Charter of Healthcare Rights.2nd edition of the Australian Charter of Healthcare Rights.
2nd edition of the Australian Charter of Healthcare Rights.
 
Mahahalagang Pangyayaring naganap sa Unang Digmaang Pandaigdig.pptx
Mahahalagang Pangyayaring naganap sa Unang Digmaang Pandaigdig.pptxMahahalagang Pangyayaring naganap sa Unang Digmaang Pandaigdig.pptx
Mahahalagang Pangyayaring naganap sa Unang Digmaang Pandaigdig.pptx
 
World Health Day 2024 - Zero Discrimination, Affordable treatments, Respectfu...
World Health Day 2024 - Zero Discrimination, Affordable treatments, Respectfu...World Health Day 2024 - Zero Discrimination, Affordable treatments, Respectfu...
World Health Day 2024 - Zero Discrimination, Affordable treatments, Respectfu...
 
World Leader Summit of Love and Peace - 5th International day of conscience -...
World Leader Summit of Love and Peace - 5th International day of conscience -...World Leader Summit of Love and Peace - 5th International day of conscience -...
World Leader Summit of Love and Peace - 5th International day of conscience -...
 
World Health Day theme 2024 is 'My health, my right’.
World Health Day theme 2024 is 'My health, my right’.World Health Day theme 2024 is 'My health, my right’.
World Health Day theme 2024 is 'My health, my right’.
 
2024: The FAR, Federal Acquisition Regulations - Part 19
2024: The FAR, Federal Acquisition Regulations - Part 192024: The FAR, Federal Acquisition Regulations - Part 19
2024: The FAR, Federal Acquisition Regulations - Part 19
 
Digital Transformation of the Heritage Sector and its Practical Implications
Digital Transformation of the Heritage Sector and its Practical ImplicationsDigital Transformation of the Heritage Sector and its Practical Implications
Digital Transformation of the Heritage Sector and its Practical Implications
 
ISEIDP in Chikkaballapura, Karnataka, India
ISEIDP in Chikkaballapura, Karnataka, IndiaISEIDP in Chikkaballapura, Karnataka, India
ISEIDP in Chikkaballapura, Karnataka, India
 
RIGHT TO HEALTH - OHCHR & World Health Organization report.
RIGHT TO HEALTH - OHCHR & World Health Organization report.RIGHT TO HEALTH - OHCHR & World Health Organization report.
RIGHT TO HEALTH - OHCHR & World Health Organization report.
 
PPT Item # 4&5 - 415 & 423 Evans Ave. Replat.pdf
PPT Item # 4&5 - 415 & 423 Evans Ave. Replat.pdfPPT Item # 4&5 - 415 & 423 Evans Ave. Replat.pdf
PPT Item # 4&5 - 415 & 423 Evans Ave. Replat.pdf
 
2024: The FAR, Federal Acquisition Regulations - Part 22
2024: The FAR, Federal Acquisition Regulations - Part 222024: The FAR, Federal Acquisition Regulations - Part 22
2024: The FAR, Federal Acquisition Regulations - Part 22
 
Madison Cat Project - Foster Training: Lesson 1
Madison Cat Project - Foster Training: Lesson 1Madison Cat Project - Foster Training: Lesson 1
Madison Cat Project - Foster Training: Lesson 1
 
Item # 7 - Demolition & Replacement Structure Processes
Item # 7 - Demolition & Replacement Structure ProcessesItem # 7 - Demolition & Replacement Structure Processes
Item # 7 - Demolition & Replacement Structure Processes
 
2024: The FAR, Federal Acquisition Regulations - Part 23
2024: The FAR, Federal Acquisition Regulations - Part 232024: The FAR, Federal Acquisition Regulations - Part 23
2024: The FAR, Federal Acquisition Regulations - Part 23
 
Conscience. Love. Peace - International Day of Conscience 2024.
Conscience. Love. Peace  - International Day of Conscience 2024.Conscience. Love. Peace  - International Day of Conscience 2024.
Conscience. Love. Peace - International Day of Conscience 2024.
 
UN DESA: Finance for Development 2024 Report
UN DESA: Finance for Development 2024 ReportUN DESA: Finance for Development 2024 Report
UN DESA: Finance for Development 2024 Report
 
PPT Item # 7 - Demolition & Replacement Structure Processes
PPT Item # 7 - Demolition & Replacement Structure ProcessesPPT Item # 7 - Demolition & Replacement Structure Processes
PPT Item # 7 - Demolition & Replacement Structure Processes
 
Blood in the Batteries: The Tragic Cost of Child Exploitation in Our Renewabl...
Blood in the Batteries: The Tragic Cost of Child Exploitation in Our Renewabl...Blood in the Batteries: The Tragic Cost of Child Exploitation in Our Renewabl...
Blood in the Batteries: The Tragic Cost of Child Exploitation in Our Renewabl...
 
LIST OF BENEFICIARIES FOR GAWAD KALINGA.docx
LIST OF BENEFICIARIES FOR GAWAD KALINGA.docxLIST OF BENEFICIARIES FOR GAWAD KALINGA.docx
LIST OF BENEFICIARIES FOR GAWAD KALINGA.docx
 
Phase 8 Hope For Venezuelan Refugees Soup Meal Program-Periods 4-6.
Phase 8 Hope For Venezuelan Refugees Soup Meal Program-Periods 4-6.Phase 8 Hope For Venezuelan Refugees Soup Meal Program-Periods 4-6.
Phase 8 Hope For Venezuelan Refugees Soup Meal Program-Periods 4-6.
 

City of Milan civic satisfaction survey Tolan Square results

  • 1. Big Buck Research & Analytics City of Milan Civic Satisfaction Study
  • 2. 2 Purpose Goal OutcomeApproach • Differentiate dissatisfaction with street closure and satisfaction with town square itself, events, and activities • Gauge social, cultural, and financial impact on community • Recommend go/no-go • Identify nay-sayers • Propose communication strategy targeting nay-sayers • Propose other improvements to enhance square • Determine whether investment into permanent structure will benefit community • Understand risks associated with permanent structure
  • 3. 3 Methodology Online Survey Depth Interviews Survey Sample • Milan and greater Milan area residents and business representatives • When both resident and business, respondent takes business-oriented version • Face-to-face interviews with downtown business representatives to probe deeper concerns, sensitive topics (financial impact), etc. • Fielded Mar 23-Apr 28 • Dissemination through mail, social media, e- newsletter • Alternative phone survey collected from elderly and those without internet • n= 385 respondents
  • 6. 5.5 4.9 10.9 15.3 7.0 24.7 9.4 22.3 0 5 10 15 20 25 30 Idon'trecall Never Rarely Lessthanonceaweek Onceaweek Everycoupleofdays Onceaday Severaltimesaday 6 Tolan Street Activity Q: Please enter the typical destination(s) you were driving to when you used to drive through Tolan Street. Q: Before it was converted to Tolan Square, how frequently did you drive through Tolan Street? Top Pre-Closure Destinations • School (109) • Residence (96) • Business (39) • Church (37) • Pizza (32) • Parking Lot (28) Pre-Closure Drive Through Frequency (%)
  • 7. • On a 0 to 10 scale, where 10 indicates extreme dissatisfaction, we find that most are not dissatisfied • No statistical difference between • Milan voters/non-voters • Persons/businesses • Monroe/Washtenaw • There are, however, diffs between: • Respondents transporting children to school and everyone else • Age groups • Tolan street drive-through frequency 7 Dissatisfaction with Street Closure Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all?
  • 8. 8 Dissatisfaction with Street Closure Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all? Respondents Transporting Children to School Everyone Else
  • 9. 9 Dissatisfaction with Street Closure Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all? • Residents ages 46-64 are statistically more dissatisfied with the street closure than everyone else • (There is no difference across ages among business respondents)
  • 10. 0 1 2 3 4 5 6 7 8 9 10 Never Rarely Occasionally, but less than once a week Once a week Every couple of days Once a day Several times a day AverageDissatisfactionwithClosure Tolan Street Drive-Through Frequency 10 Dissatisfaction with Street Closure Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all? Extremely Dissatisfied Not Dissatisfied at All
  • 11. 11 Dissatisfaction with Street Closure Q: In general, how dissatisfied are you with the conversion of Tolan Street to Tolan Square on a scale from 0 to 10, where 10 indicates extreme dissatisfaction and 0 indicates not dissatisfied at all? Q: Please mark the features and events in which you participated in or attended. (Check all that apply.) • Greater participation in square features & events decreases dissatisfaction with the conversion of Tolan Street into Tolan Square
  • 12. • On a 0 to 10 scale, where 10 indicates extreme satisfaction, we find that the community skews toward satisfaction • There is no statistical difference between residents & businesses, between Monroe & Washtenaw county respondents, or between those transporting children to school and everyone else 12 Satisfaction with Tolan Square Q: In general, how satisfied are you with Tolan Square on a scale from 0 to 10, where 0 indicates extreme dissatisfaction and 10 indicates extreme satisfaction? Extremely Satisfied Extremely Dissatisfied
  • 13. 13 Triangulating Satisfaction Q: On a scale of 0 to 10, where 0 indicates extremely unlikely and 10 indicates extremely likely, how likely are you to recommend Tolan Square or Tolan Square events to people that you know outside the community? • What’s known as “the ultimate question” is the universally- accepted measure of commitment/loyalty in the market research field • This covert measure of satisfaction finds similar results as the explicit satisfaction question Extremely Loyal Extremely Disloyal
  • 14. 14 Triangulating Satisfaction Q: On a scale of 0 to 10 where 0 indicates extremely unlikely and 10 indicates extremely likely, how likely are you to attend or participate in Tolan Square events in the future? • A third measure of satisfaction, participation intent, reveals 44.5% of respondents have strong intentions to participate in future events • (Based on % of respondents rating item >=8 on 0 to 10 scale) 44.5%
  • 15. • A fourth measure of satisfaction reveals 43.8% of respondents strongly agree Tolan Square benefits the community • (Based on % of respondents rating item >=8 on 0 to 10 scale) 15 Triangulating Satisfaction Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: Tolan Square benefits the community. 43.8%
  • 16. • A fifth measure of satisfaction reveals 32.4% of respondents strongly agree Tolan Square meets expectations of a town square • (Based on % of respondents rating item >=8 on 0 to 10 scale) 16 Triangulating Satisfaction Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: So far, Tolan Square has met my expectations of a town square. 32.4%
  • 17. 27.6 32.4 33.1 37.7 43.8 44.5 0 5 10 15 20 25 30 35 40 45 50 Dissatisfaction with Conversion Meets Expectations of a Town Square Likelihood to Recommend Satisfaction with Square Community Benefit Agreement Intent to Participate in Future Events % Ratings >=8 on 0 to 10 Scale 17 Net Satisfaction
  • 18. 18 Satisfaction Summary Street Closure Dissatisfaction Net SatisfactionTolan Square Satisfaction • Five different measures of satisfaction yield consistent results • All measures of satisfaction with the square outweigh dissatisfaction with the street closure • This difference is statistically significant • Dissatisfaction skews toward certain age groups and respondents transporting children to school • Dissatisfaction with closure declines with event attendance
  • 20. 43.4 45.2 55.3 64.4 78.2 80.8 81.3 92.5 94.0 0 10 20 30 40 50 60 70 80 90 100 Halloween Movies Geocaching Day Spring Clean Up Refreshment Area Live Music Coffee Off Christmas Parade Marketplace Picnic Area Let's Chill Artisan Tent Farmer's Market 20 Awareness of Square Events Q: Following is a list of features and events that have taken place at Tolan Square in the past 9 months. Please mark those that you are aware of. Check all that apply.
  • 21. 5.2 6.8 10.1 16.9 17.4 19.0 29.9 31.9 34.3 0 10 20 30 40 50 60 70 80 90 100 Geocaching Day Halloween Movies Spring Clean Up Refreshment Area Live Music Picnic Area Coffee Off Christmas Parade Marketplace Let's Chill Artisan Tent Farmer's Market 21 Participation in Square Events Q: Please mark the features and events in which you participated in or attended. Check all that apply.
  • 22. 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Coffee Off Farmers Market GeoCaching Xmas Parade Mkt Place Let's Chill Tent Halloween Movies Picnic Area Live Music Spring Clean Refreshment Area Square Participation Comparison Transports Child(ren) to School Everyone Else 22 Participation in Square Events Q: Please mark the features and events in which you participated in or attended. Check all that apply. Base: Respondents who transport child(ren) to school.
  • 23. 35.4 40.8 53.2 53.3 54.9 56.1 56.7 58.2 62.3 0 10 20 30 40 50 60 70 80 90 100 Geocaching Day Halloween Movies Farmer's Market Spring Clean Up Refreshment Area Picnic Area Live Music Christmas Parade Marketplace Coffee Off Let's Chill Artisan Tent % Ratings >=8 on 0 to 10 Scale 23 Satisfaction with Square Events Q: Of the following features and events that have taken place at Tolan Square, please describe your level of satisfaction with each item on a scale from 0 to 10, where 0 indicates extreme dissatisfaction and 10 indicates extreme satisfaction. If you have not attended or participated in the event or feature, please leave the item blank.
  • 24. • Besides a measure of satisfaction, this measure suggests long-term viability of the square is promising • 44.5% of respondents strongly plan to participate in future Tolan Square events 24 Future Participation Intent Q: On a scale of 0 to 10 where 0 indicates extremely unlikely and 10 indicates extremely likely, how likely are you to attend or participate in Tolan Square events in the future? 44.5%
  • 25. 25 Event Participation Summary Awareness OutlookEvents • More than half of respondents are strongly satisfied with 7 of the 9 features/events evaluated • Prevalence of strong satisfaction is high on most events • Participation intent in future events is also very strong • Awareness of most events is quite high • Yet, nay-sayers suggest more event advertising would increase satisfaction with the square
  • 27. 27 Financial Impact Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: Tolan Square benefits local businesses. (Base: All respondents) Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: The conversion of Tolan Street to Tolan Square has financially benefited my business. (Base: Business representatives) 42.0% 15.7%
  • 28. Base: Downtown businesses. Source: Depth interviews. 28 Financial Impact Base: All business representatives. Q: Please answer the following questions on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: I expect my business to benefit from Tolan Square in the future. • Most downtown Milan businesses are not positively affected by Tolan Square events • Business hours not applicable • Business types not conducive • Impacted businesses are open on weekends and provide retail shopping experiences or food/drink (not services) • These businesses are optimistic about future impact of square on their business
  • 29. Base: Downtown businesses. Source: Depth interviews. • Certain downtown businesses report: • 10-15% sales lift during events • 20-25% sales lift during major events • Certain events especially boost these businesses: • “When the farmer’s market turnout is low, my sales are still double that of a typical Friday. But when the farmer’s market has a big turnout, my sales are triple.” • “On the day of Winterfest, my sales were 15% greater than my previous best sales day in history!” • “Nothing in town will create evening business but the Square.” 29 Financial Impact
  • 30. 30 Business Access Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: Tolan Square makes it difficult for my patrons to drive to my business. (Base: All business representatives.) Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: The conversion of Tolan Street to Tolan Square has increased the foot traffic around my business. (Base: All business representatives.)
  • 31. 2.6 7.5 7.7 11.5 21.7 30.1 35.0 50.7 50.8 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Spring Clean Up Refreshment Area Picnic Area Live Music Halloween Movies Christmas Parade Marketplace Let's Chill Artisan Tent Geocaching Day Coffee Off Farmer's Market 31 Purchased at Square Events Q: Please mark the features and events in which you made a purchase. Check all that apply. Base: Respondents who attended each event.
  • 32. • Community cohesion is important because it is a measure of loyalty, a necessary component of long-term resident and business retention • 38.4% of respondents strongly agree Tolan Square brings the community together 32 Community Cohesion Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: Tolan Square really brings the community together. 38.4%
  • 33. • Community culture is important because it attracts new residents and businesses, a necessary component of long-term growth • 38.3% of respondents strongly agree Tolan Square brings the community together 33 Community Culture Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: Tolan Square has enhanced community culture. 38.3%
  • 34. 34 Community Image Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: The conversion of Tolan Street into Tolan Square has changed my opinion of Milan’s image. Q: Please answer the following on a scale from 0 to 10, where 0 indicates extreme disagreement and 10 indicates extreme agreement: I think the conversion of Tolan Street into Tolan Square has the ability to change outsiders’ perceptions of Milan’s image. 30.7% 31.7%
  • 35. 35 Impact Summary Business Commerce Community Culture Community Cohesion • Tolan Square has the ability to help retain existing residents and businesses • Tolan Square has the ability to help attract new residents and businesses • Tolan Square has a strong, positive financial impact among businesses providing weekend retail shopping or food/drink Community Image • Tolan Square has the ability to enhance Milan’s image • Image is a marketable construct
  • 37. 37 General Recommendations Business Composition Marketing Strategy Structural Enhancements • Leverage community impact of Tolan Square in resident- focused communications as well as commercial acquisition strategies • Milan’s downtown business composition lacks weekend shopping culture that could create synergies with vibrant town square events • Traditional town squares typically incorporate 1 of the following structures: • Fountain • Statue • Clock Tower • Full-Time Open- Air Market
  • 38. 38 Political Recommendations Nay-Sayers Events to Boost Businesses Communication Preferences • Both child- transporters and those aged 46-64 prefer to be communicated with through facebook and postal mail • Mid-week events could have impact on certain local businesses • Increased kid- oriented events will likely quell dissatisfaction with street closure among those inconvenienced in transporting children to school
  • 39. General Ideas • More Events • More Advertising of Events • Expand to Main Street Curb • Better Parking • Shade / Umbrellas • Fountain • Change Back, but Close for Events • Change Trash Cans / Clean-Up Specific Events • Little Italy Night • Craft Shows • Local Art/Authors • Kid’s Dog Show • BBQ Party • Kid’s Events • Better Farmer’s Market • Food Trucks 39 Suggestions to Increase Satisfaction Q: Please enter any idea(s) that you may have for additional features or events that would increase your satisfaction with Tolan Square.