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Denotation / Connotation

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Denotation / Connotation

  1. 2. <ul><li>In analysing a media text, we need to think </li></ul><ul><li>about the messages offered by something </li></ul><ul><li>that we see. </li></ul><ul><li>If the think we see is the sign, then the </li></ul><ul><li>ideas, impressions or messages it gives us </li></ul><ul><li>are what is signified. </li></ul>
  2. 3. <ul><li>An example would be if it were raining. The </li></ul><ul><li>rain is the but rain tends to have fairly </li></ul><ul><li>sad or miserable associations. So what is </li></ul><ul><li>by the rain might be sadness. </li></ul><ul><li>These associations are used by movie </li></ul><ul><li>makers, TV producers and advertisers. They </li></ul><ul><li>understand that the audience will ‘read’ </li></ul><ul><li>signs a certain way; they will understand the </li></ul><ul><li>preferred meaning. </li></ul>
  3. 4. <ul><li>Describe the technical codes </li></ul>Connotation How do the technical codes combine to generate meaning? How do you interpret the technical codes? How do the codes work on a symbolic level? What do the codes signify or connotate?
  4. 5. How does combine in this poster? Start by listing the Denotative elements; then list the ways in which the denotative elements combine to give a Connotative meaning

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