Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Reputacion Online Hoteles 09 Vivential Value

3,023 views

Published on

Estudio sobre la reputación de hoteles en 2009. Por Vivential Value.

Published in: Business, Travel
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Reputacion Online Hoteles 09 Vivential Value

  1. 1. iRON_Hu’09 Índice de Reputación Online Hoteles Urbanos 2009 Índice de Reputación Online de Hoteles Urbanos 2009 Vivential Value iRON_Hu’09 Septiembre 09
  2. 2. iRON Hoteles Urbanos 09 ¿ Cuál es la reputación online de la hotelería de los destinos urbanos españoles a partir de las valoraciones de los usuarios en Internet ? Índice de Reputación Online de Hoteles Urbanos 2009 iRON_Hu’09
  3. 3. viventialvalue ® > Índice Reputación Online_Hoteles destinos Urbanos 2009 (iRON_Hu’09): iRON _ Hu’09 por Ciudades Top 5 mejores ciudades de un total de 52 1º Málaga: 8,05 2º A Coruña: 8,04 3º Girona: 8,03 4º Castellón de la Plana: 8,03 5º Segovia: 8,02 iRON Total Nacional: 7,82 Muestra: 1.910 hoteles / 15.387 registros / 569.218 opiniones Escala iRON 0-10 iRON = f (valor, volumen y visibilidad de las valoraciones) iRON es el indicador más completo diseñado y calculado en el mercado español para la comparación competitiva de la Reputación Hotelera Online de destinos, cadenas y establecimientos independientes. Basado en un gran volumen de información, que garantiza total consistencia de los resultados (ver Reseña Técnica), se calcula mediante la agregación del conjunto de valoraciones de los distintos hoteles en las distintas webs, ponderadas convenientemente por volumen de opiniones y por visibilidad potencial de dichos valores. Índice de Reputación Online de Hoteles Urbanos 2009 iRON_Hu’09
  4. 4. viventialvalue ® > Mapa de Reputación Online _ Hoteles destinos Urbanos 2009: 8,30 + 8,20 Incrementar opiniones Málaga / iRON 8,05 8,10 8,00 7,90 7,80 iRON Nacional iRON _ Hu’09 7,70 7,82 7,60 7,50 7,40 7,30 Mejorar Valoración 7,20 7,10 7,00 - 6,90 - 2.000 4.000 6.000 8.000 10.000 12.000 14.000 16.000 18.000 20.000 - Estabilidad Número total Online (volumen opiniones por ciudad) de Reputación de opiniones por Ciudad + Objetivos prioritarios en la Gestión de Reputación Online de Hoteles y Destinos. Tamaño proporcional al número de hoteles por ciudad. Se han omitido voluntariamente del gráfico las ciudades que tienen un número muy destacado de hoteles, con el fin de garantizar el criterio de confidencialidad establecido más allá de las Top 5 indicadas en la página anterior (ver Reseña Técnica II). Índice de Reputación Online de Hoteles Urbanos 2009 iRON_Hu’09
  5. 5. viventialvalue ® > Tasa Neta de Hoteles Prescriptores del Destino (TNHP_Hu’09): Distribución de Valoraciones globales de los hoteles en las Webs TNHP_ Hu’09 para total de Ciudades Valorados con 0 - 6: 14,44% Total Global: -4,50% (no satisfacen expectativas del cliente, influencia negativa en la imagen del destino) Nº Ciudades con TNHP positiva: 17 de 52 Valorados con 7 - 8: 75,62% Totales para 52 ciudades / Escala TNHP –100 + 100 (cumple expectativas del cliente, influencia neutra en la imagen del destino) Valorados con 9 - 10: 9,94% (superan expectativas del cliente, influencia positiva en la imagen del destino) Totales para 52 ciudades / Escala Valoraciones en Web 0-10 TNHP = (% Hoteles Valorados 9 y 10) – (% Hoteles Valorados <7) TNHP es un índice de alta exigencia indicado para destinos, cadenas y hoteles que saben que no se pueden conformar únicamente con “cumplir las expectativas” de los clientes, en los actuales entornos de alta competitividad. Basado en modelos de estudio de expectativas/satisfacción/prescripción, supone una medida de cuál es la aportación neta de la hotelería a la Imagen global del destino y, en consecuencia, cuál es su impacto en la captación y repetición de visitantes. Índice de Reputación Online de Hoteles Urbanos 2009 iRON_Hu’09
  6. 6. Reseña Técnica Índice de Reputación Online de Hoteles Urbanos 2009 iRON_Hu’09
  7. 7. viventialvalue ® > Reseña Técnica: Los anteriores datos han sido extraídos del “Estudio de Reputación Online de Hoteles en destinos Urbanos 2009” Realizado por el equipo de Vivential Value entre los meses de junio y agosto de 2009, aplicando la metodología de diseño propio Benchmarking 2.0. Muestra: 52 ciudades; 1.910 hoteles urbanos de categoría entre 1 y 5 estrellas; 20 sitios web en la fase exploratoria y 10 en la de análisis; 15.387 registros* de dichos hoteles en los sitios webs analizados; con un total de 569.218 opiniones en relación a los hoteles de esas ciudades. (*) “registro”: cada una de las fichas de cada hotel en las distintas webs turísticas analizadas; constituyen la unidad principal de información del presente Estudio. El objetivo principal del Estudio, del que se han extraído los resultados de las páginas anteriores, ha sido crear el más completo referencial de reputación hotelera en Internet para la mejora de la competitividad del sector turístico español. Dicho referencial se ha concretado en el Índice de Reputación Online, “iRON”, que se complementa con más de una veintena de indicadores que configuran un cuadro de mando o monitor de gestión de la Reputación Hotelera en Internet. Se ha iniciado ya la aplicación de dicha metodología para el caso de los Hoteles en Destinos de Costa (iRON _ Hc) y de los Hoteles en Destinos de Interior (iRON _ Hi). Índice de Reputación Online de Hoteles Urbanos 2009 iRON_Hu’09
  8. 8. viventialvalue ® > Reseña Técnica II: Relación de ciudades analizadas: A Coruña Córdoba Lugo S. de Compostela Albacete Cuenca Madrid Segovia Alicante Gijón Málaga Sevilla Almería Girona Mérida Soria Ávila Granada Murcia Tarragona Badajoz Guadalajara Orense Teruel Barcelona Huelva Oviedo Toledo Bilbao Huesca Palencia Valencia Burgos Jaén Pamplona Valladolid Cáceres Jerez de la Frontera Pontevedra Vigo Cádiz León Salamanca Vitoria Castellón de la Plana Lleida San Sebastián Zamora Ciudad Real Logroño Santander Zaragoza Únicamente se comunicarán los resultados globales de cada ciudad y tan solo a los organismos y actores sectoriales del propio Destino, manteniendo confidencialidad respecto a los resultados de otras ciudades, a excepción de los datos que figuran en las páginas anteriores relativos a los resultados globales de las 5 ciudades con mayor Índice de Reputación Online (iRON). Tampoco se realizará ninguna comunicación sobre resultados de hoteles concretos, ya que la vocación del presente Estudio ha sido el análisis agregado en su conjunto para el total del Destino. Índice de Reputación Online de Hoteles Urbanos 2009 iRON_Hu’09
  9. 9. ¿Cuál es la reputación de tus hoteles o destino en Internet ? Análisis, Gestión y Formación en Reputación Online info@viventialvalue.com viventialvalueexperience management customer ® Avda. Diagonal, 468, 8º 08006 Barcelona tel. + 34 93 396 20 80 info@viventialvalue.com www.viventialvalue.com Índice de Reputación Online de Hoteles Urbanos 2009 iRON_Hu’09

×