1.
5 Keys to Ensuring Content
Marketing Benefits Your Business
70% of a website’s search engine position is driven by
quality content.

2.
Quality Content
 97% of people search online before buying goods and
services locally.
 Quality content can help your business get in front of
those looking for the specific things you sell.

3.
Search Engine Optimized
Content
 By creating content for each
thing you sell, you create a
distinct opportunity to outrank
your competition for each of your
brands, products, and services.
 In turn, your clientele will find
your business when searching
for what they want.

4.
Social Media Integration
 Social media is now the
most influential medium for
word of mouth advertising.
 People love to share their
favourite brands, products,
and services.

5.
Social Media Integration
 Sharing is the primary
factor behind up to 50% of
buying decisions.
 It is essential for you to
provide the content for
them to share on many
different platforms.

6.
Professionally Written Content
 Professionally written
content entices your
potential purchasers to
follow through.

7.
Professionally Written Content
 By highlighting the benefits
of the items you want to
promote, customers will see
exactly what your business’
brands, products, or
services can do for them.

8.
Experienced Content
Specialists
 Content Specialists help get
your goods and services
found by the people that
matter most to you!

9.
Experienced Content
Specialists
 Content Specialists
 Provide knowledge and
experience
 Save time and effort
 Provide accountability with
performance reports

10.
“Traditional marketing talks at
people, Content marketing talks
with them.”
Doug Kessler