Pace branding tendecies and challenges

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Presentation during Davos 2012 Communcation on top Forum by Vasily Dubeykovskiy. More details here: http://citybranding.ru/davos-2012-territorial-reputation-panel/

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Pace branding tendecies and challenges

  1. 1. Place branding.Tendenciesand challenges.by Vasily Dubeykovskiy.Davos. February 2012.
  2. 2. Places in globalizing world COMPETITION SPEED IDENTITY For information, Shortage of time Find itself in talents, investors and cosmopolitism a global world and tourists
  3. 3. Place branding tendencies 1 2 3 Self- new way of new tool for Identification PUBLIC PLACE through the place DIPLOMACY RENAISSANCE
  4. 4. Place branding challengesWho? HOW? WHAT? WHy?Which? CAN WE?
  5. 5. Place branding challengesWho? ...should manage place brand? CITIZENS/ DESIGN/ GOVERNMENT/ MARKETING/ SPECIALISTS PR
  6. 6. Place branding challengesHOW? ...to marry the requests of 5 audiences? CITIZENS TOURISTS GOVERNMENT INVESTORS potential inhabitants
  7. 7. Place branding challengesWHICH? ...places has really powerful identity? COUNTRY REGION CITY AREA
  8. 8. Place branding challengesCAN WE? ...leverage product branding tools to brand the place? GEOGRAPHY HISTORY PATH IDENTITY DEPENDENCY
  9. 9. Place branding challengesWHAT? ... is place branding?

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