MUSEUM NASIONALCAMPAIGN
IT’S	  HARD	  FOR	  MUSEUM	    TO	  COMPETE	  WITH	  A	  MALL	  
BECAUSE	  THIS	  IS	  WHAT	      THEY	  HAVE	   Mall                       Museum	   •    Many vendors          •  Many	  ...
Therefore you cant win against them.And if we can’t beat them…        Join them.
A campaign where amuseum can give a promo.Working with the Store.Promoted by their ownoccupants.
START THE CONVERSATIONSTEP	  1	  –	  Viral	  videos	  of	  Museum	  Nasional	  occupants	  magically	  walking	  out	  fro...
TALK AND INVITE THEMSTEP	  2	  –	  Ambient	  media	  on	  malls	  where	  people	  can	  meet	  with	  the	  runaway	  sta...
WHAT WILL THEY FIND ON THE MUSEUM?Get discount 25% Mangkok putih      Get discount 25% CROCS       Get discount 10% King K...
HOW                                      WORKS?                           ITSTEP	  3	  –	  People	  can	  scan	  QR	  code...
HOW TO EXTEND THE CAMPAIGN                 Nov	        Dec	        Jan	     And	  so	  on…	            To keep the people ...
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Museum great sale

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Karya Wijaya Panjalumurti dan Raden Astra Djoko D dari McCann Worldgroup Jakarta

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Museum great sale

  1. 1. MUSEUM NASIONALCAMPAIGN
  2. 2. IT’S  HARD  FOR  MUSEUM   TO  COMPETE  WITH  A  MALL  
  3. 3. BECAUSE  THIS  IS  WHAT   THEY  HAVE   Mall Museum   •  Many vendors •  Many  Statues   •  Bigger •  More  Serious   •  More lively •  More  Studying   •  More fun •  Lots  Of  Staring  At  Statue     •  Lots of sales promo          Or  Vase  But  Nothing  To  Do…  
  4. 4. Therefore you cant win against them.And if we can’t beat them… Join them.
  5. 5. A campaign where amuseum can give a promo.Working with the Store.Promoted by their ownoccupants.
  6. 6. START THE CONVERSATIONSTEP  1  –  Viral  videos  of  Museum  Nasional  occupants  magically  walking  out  from  the  museum  
  7. 7. TALK AND INVITE THEMSTEP  2  –  Ambient  media  on  malls  where  people  can  meet  with  the  runaway  statue.  
  8. 8. WHAT WILL THEY FIND ON THE MUSEUM?Get discount 25% Mangkok putih Get discount 25% CROCS Get discount 10% King KoilGet discount 25% on bags Get discount 10% Ace Hardware Get discount 10% Informa
  9. 9. HOW WORKS? ITSTEP  3  –  People  can  scan  QR  codes  and  learn  about  the  object’s  history.  Then  claim  the  promo.   Scan  Qr  Codes  on  the  statue   Read  the  story  about  the  collec<on   Claim  Reward   And  automa<cally     Share  via  social  media  
  10. 10. HOW TO EXTEND THE CAMPAIGN Nov   Dec   Jan   And  so  on…   To keep the people come back again.The promo can be changed monthly based on the museum’s cooperation with the store’s promo every months.

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