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ROMANIA




   Gabriel Brezoiu
Alexandru Bugheanu
  Andrea Bonyhai


           Free financial advisory for NGOs and micros
Agenda
1. Romanian market CONTEXT
2. Our proposal: ConsTRUST platform
3. Project development
   3.1. Resources;
   3.2. Implementation;
   3.3. Communication;
   3.4. Budget / Results;
4. Benefits
5. Questions and answers
From these ISSUES ...
  Bank                      NGOs & micros
• Identifying customers   • Having a lack of financial
  needs;                    management knowledge;
• Offering need focused   • Getting resources;
  products;               • Communicating with other
• Having targeted           NGOs & micros;
  communication tools;
… our social
responsibility
• Excessive authorities involvement;
• Low capacity to get EU funds;
• Poor communication between banks and
  communities;
... everybody’s Opportunity:
         ConsTRUST platform

• Free financial advisory for NGOs and micros;
• Dealing with both internal financial management
  and external relations;
• Working at two levels: online and face-to-face
  advisory;
Resources
• Internal:
   - 137 existing BRD financial consultants specialists;
   - support persons (IT, HR, COM);


• External: web developer, PR agency, Financial
  publisher, Student NGOs;

• Principle: cost effective;
Implementation process
• Initial agreement of: BRD SG’s Departments: Comercial,
  Strategy&Marketing, Communication and HR


Main steps (6 months before use):
   • Internal recruitment;
   • Promotion;
   • Platform activity
Communication plan
  • Focus: BTL techniques;
  • Internal & external tools;
  • Main tool: online
    communication;
Budget / Results
• Initial investment: less than
  10.000 EUR;
• Return on investment: 54%;
• Break even point: two years;
Benefits
Bank                       NGOs & micros

• ↑ the no. of customers   • Getting prompt feedback
  (NGOs & micros);           on financial problems;
• 3 CSR approaches:        • Getting financial
  - employees;               resources;
  - risk management;       • Having new partnerships;
  - community support;
• Raising brand awareness;
One more thing …



         Let’s make the next step together!
If you shared our views, we would
 be glad to answer your questions
Thank you!

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ConsTrust (Romania)

  • 1. ROMANIA Gabriel Brezoiu Alexandru Bugheanu Andrea Bonyhai Free financial advisory for NGOs and micros
  • 2. Agenda 1. Romanian market CONTEXT 2. Our proposal: ConsTRUST platform 3. Project development 3.1. Resources; 3.2. Implementation; 3.3. Communication; 3.4. Budget / Results; 4. Benefits 5. Questions and answers
  • 3. From these ISSUES ... Bank NGOs & micros • Identifying customers • Having a lack of financial needs; management knowledge; • Offering need focused • Getting resources; products; • Communicating with other • Having targeted NGOs & micros; communication tools;
  • 4. … our social responsibility • Excessive authorities involvement; • Low capacity to get EU funds; • Poor communication between banks and communities;
  • 5. ... everybody’s Opportunity: ConsTRUST platform • Free financial advisory for NGOs and micros; • Dealing with both internal financial management and external relations; • Working at two levels: online and face-to-face advisory;
  • 6. Resources • Internal: - 137 existing BRD financial consultants specialists; - support persons (IT, HR, COM); • External: web developer, PR agency, Financial publisher, Student NGOs; • Principle: cost effective;
  • 7. Implementation process • Initial agreement of: BRD SG’s Departments: Comercial, Strategy&Marketing, Communication and HR Main steps (6 months before use): • Internal recruitment; • Promotion; • Platform activity
  • 8. Communication plan • Focus: BTL techniques; • Internal & external tools; • Main tool: online communication;
  • 9. Budget / Results • Initial investment: less than 10.000 EUR; • Return on investment: 54%; • Break even point: two years;
  • 10. Benefits Bank NGOs & micros • ↑ the no. of customers • Getting prompt feedback (NGOs & micros); on financial problems; • 3 CSR approaches: • Getting financial - employees; resources; - risk management; • Having new partnerships; - community support; • Raising brand awareness;
  • 11. One more thing … Let’s make the next step together!
  • 12. If you shared our views, we would be glad to answer your questions