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Citadel european co creation workshop-v2

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Presentation delivered at the European co-creation workshop, event co-organized by CITADEL and WeLive in Bilbao on 21st September 2017. This presentation shows the preliminary findings of the studies performed to understand the factors that influence co-creation, as well as the first approach to the CITADEL Co-creation methodology.

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Citadel european co creation workshop-v2

  1. 1. Empowering Citizens to Transform European Public Administrations CITADEL Co-creation methodology Leire Orue-Echevarria, MBA, PhD (TECNALIA) Bilbao, 21 September 2017
  2. 2. Agenda Project Details Approach CITADEL Definition for co-creations Factors that influence co- creation (public sector) Factors that influence co- creation (private sector) Business models for co-creation Business objectives CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 2
  3. 3. Agenda Project Details Approach CITADEL Definition for co-creations Factors that influence co- creation (public sector) Factors that influence co- creation (private sector) Business models for co-creation Business objectives CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 3
  4. 4. Project Fiche: Key Data GA 726755 (c) CITADEL Consortium 4 1st October 2016 – 30th September 2019 3,591,431 € 12 partners from 5 European countries
  5. 5. Project Goal Explore, monitor and analyse the drivers, enablers, impact, risks and barriers of open, innovative and collaborative government across a diverse terrain of PAs through an open and scalable platform based on innovative ICTs in order to understand, transform and improve by proposing recommendations to enhance the PAs policies and processes with a view to deliver effective, inclusive and high quality public services across Europe. GA 726755 (c) CITADEL Consortium 5
  6. 6. Agenda Project Details Approach CITADEL Definition for co-creation Factors that influence co- creation (public sector) Factors that influence co- creation (private sector) Business models for co-creation Business objectives CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 6
  7. 7. Approach GA 726755 (c) CITADEL Consortium 7  Based on “Making Public Services Efficient and Inclusive”, Hirschman (1970) and Rokkan (1974). Participation & Understanding Entry Voice Citizen Feedback Loyalty Satisfied Citizens Understanding the reasons for leaving or not using services Exit
  8. 8. Approach GA 726755 (c) CITADEL Consortium 8  Based on “Making Public Services Efficient and Inclusive”, Hirschman (1970) and Rokkan (1974). Participation & Understanding Entry Voice Citizen Feedback Loyalty Satisfied Citizens Understanding the reasons for leaving or not using services Exit
  9. 9. Agenda Project Details Approach CITADEL Definition for co-creation Factors that influence co- creation (public sector) Factors that influence co- creation (private sector) Business models for co-creation Business objectives CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 9
  10. 10. CITADEL Definition for co-creation (*) GA 726755 (c) CITADEL Consortium 10 (*) Source: D3.1 Initial Scientific Study of Co-creation and Citizens’ participation (2017) Co-creation is defined as an integrated mix of activities through which different stakeholders – government, industry, academia and groups of individual citizens – work actively and directly together towards the provision of public services Co-creation with citizens may include co-design and co- implementation of core and/or complementary services. It may take advantage of innovation ecosystems and emerging technologies, but is not limited to digital tools.
  11. 11. Agenda Project Details Approach CITADEL Definition for co-creation Factors that influence co- creation (public sector) Factors that influence co- creation (private sector) Business models for co-creation Business objectives CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 11
  12. 12. Research questions wrt co-creation  Which factors influence co-creation processes from a citizen perspective?  Which factors influence co-creation processes from a public organization perspective?  How many of these factors are enablers in co- creation processes?  How many of these factors are barriers in co- creation processes? GA 726755 (c) CITADEL Consortium 12 (*) Source: D3.1 Initial Scientific Study of Co-creation and Citizens’ participation (2017)
  13. 13. Research methodology  SLR: quantitative and qualitative studies GA 726755 (c) CITADEL Consortium 13 1. Demographic characteristics: age, education, ethnicity, income, gender, work status 2. Attitudes towards co-creation: trust, willingness to participate, self-efficacy, lack of confidence, sense of satisfaction (*) Source: D3.1 Initial Scientific Study of Co-creation and Citizens’ participation (2017) 1. Attitudes towards co-creation: willingness to engage with citizens 2. Objectives to co-create: specific goals (efficiency gain, effectiveness gain and democratic values) 3. Level of government: local, central or regional. citizen government
  14. 14. Factors that influence co-creation Citizen perspective Enabler Barrier Age Older people more likely to engage Age, depending on the service Education Higher education, especially in tech-related activities when techno-elites restrict access to co-creation to less educated users Ethnicity Build local communities Social groups with difficulties Income Medium-high income Low Gender Women No barriers found Work status Unemployed and inactive No barriers found GA 726755 (c) CITADEL Consortium 14 (*) Source: D3.1 Initial Scientific Study of Co-creation and Citizens’ participation (2017)
  15. 15. Factors that influence co-creation Citizen perspective Enabler Barrier Trust More likely to positively affect outcomes in co-creation involvement Tensions Self-efficacy confidence No barriers Willingness correlated positively with more co-creation activity A high level of willingness to participate can result in the misuse of resources. Accidental outcomes Sense of satisfaction satisfaction with government provision of information satisfaction with government performance Lack of confidence None Negative impact GA 726755 (c) CITADEL Consortium 15 (*) Source: D3.1 Initial Scientific Study of Co-creation and Citizens’ participation (2017)
  16. 16. Factors that influence co-creation GA 726755 (c) CITADEL Consortium 16 PA perspective Enabler Barrier Efficiency gain Increase the level of efficiency end up in bringing positive results for co-creation Tensions Effectiveness gain Encouragement Encouragement Democratic values Well received initiative PA actions aimed at increasing democratic participation (*) Source: D3.1 Initial Scientific Study of Co-creation and Citizens’ participation (2017)
  17. 17. Agenda Project Details Approach CITADEL Definition for co-creation Factors that influence co- creation (public sector) Factors that influence co- creation (private sector) Business models for co-creation Business objectives CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 17
  18. 18. Research questions wrt co-creation in the private sector  Which influential factors from a customer perspective act as enablers in co-creation process?  Which influential factors from a customer perspective act as barriers in co-creation process?  Which business objectives should a process of co-creation achieve? GA 726755 (c) CITADEL Consortium 18 (*) Source: D3.3 Initial report on how to involve most effectively the private sector in public service co-creation (2017)
  19. 19. Customer factors that affect co-creation in the private sector GA 726755 (c) CITADEL Consortium 19 (*) Source: D3.3 Initial report on how to involve most effectively the private sector in public service co-creation (2017)
  20. 20. Factors that influence co-creation Customer perspective Enabler Barrier Dialogue Essential to encourage trust In any cases, this can cause misunderstanding Willingness to participate Is associated with the enjoyment of working together High level of involvement can end up in the misuse of resources Education Close relationship with service provider Troubles to participate Age Young people are more likely to use ICT technology The elderly is susceptible to find problems to be involved in specific ICT services. GA 726755 (c) CITADEL Consortium 20 (*) Source: D3.3 Initial report on how to involve most effectively the private sector in public service co-creation (2017)
  21. 21. Agenda Project Details Approach CITADEL Definition for co-creations Factors that influence co- creation (public sector) Factors that influence co- creation (private sector) Business models for co-creation Business objectives CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 21
  22. 22. Co-creation business models  DART Model GA 726755 (c) CITADEL Consortium 22 interactivity and engagement Inform about the risks and responsibilities Offer proper tools Information symmetry (*) Source: D3.3 Initial report on how to involve most effectively the private sector in public service co-creation (2017)
  23. 23. Co-creation business models  Collective Intelligence Genome GA 726755 (c) CITADEL Consortium 23 What is being done? Who is doing it? How is it being done? Why are they doing it? (*) Source: D3.3 Initial report on how to involve most effectively the private sector in public service co-creation (2017)
  24. 24. Agenda Project Details Approach CITADEL Definition for co-creation Factors that influence co- creation (public sector) Factors that influence co- creation (private sector) Business models for co-creation Business objectives CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 24
  25. 25. Business objectives that lead to co-creation  Objectives: Efficiency gain (cost-effectiveness) Service/Product Quality Service/Product Customization  Means to achieve objectives:  Developing new channels for the customer using (ICT) services. GA 726755 (c) CITADEL Consortium 25 (*) Source: D3.3 Initial report on how to involve most effectively the private sector in public service co-creation (2017)
  26. 26. Agenda Project Details Approach CITADEL Definition for co-creation Factors that influence co- creation (public sector) Factors that influence co- creation (private sector) Business models for co-creation Business objectives CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 26
  27. 27. CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 27 CITADEL Generic Co- Creation (CC-c) methodology Context of the PA and the digital public service to be transformed CITADEL Customized Co-Creation (CC-c) methodology CITADEL methodology personalization tool Rules
  28. 28. CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 28 Target users  Public Administrations  Civil Servants  Citizens (indirectly) Source: D3.5 – Initial Requirements for Co-creation (2017)
  29. 29. CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 29 Structure  APPROACH = Co-creation, the overall mind-set of the design process  PHASE = highest abstraction level of the methodology  ACTIVITY = Each phase is linked to one or several activities  METHOD = Each activity consists of one or several methods, which are systematic and theoretical frameworks that guide a co-creation activity and addresses a specific purpose and context  TECHNIQUE = How co-creation methods are put into action to achieve established objectives  TOOLS = Instruments and devices (material components) useful for implementing a co-creation method and to achieve specific objectives  TOOLKIT = A collection of methods, tools and techniques that that are structured and made accessible to PAs Source: D3.5 – Initial Requirements for Co-creation (2017)
  30. 30. CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 30 Phases  Double Diamond Model: Discover, Define, Develop and Deliver  Service Lifecycle Design: ideation and research, concept and design, development and implementation, production and maintenance Structure based on: Designed to be iterative Source: D3.5 – Initial Requirements for Co-creation (2017)
  31. 31. CITADEL co-creation methodology GA 726755 (c) CITADEL Consortium 32 Source: D3.5 – Initial Requirements for Co-creation (2017)
  32. 32. Contact Information Leire Orue-Echevarria (TECNALIA) Leire.Orue-Echevarria@tecnalia.com +34 664 103 005 www.citadel-h2020.eu @citadelh2020 GA 726755 (c) CITADEL Consortium 33
  33. 33. GA 726755 (c) CITADEL Consortium 34 THANK YOU! This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 726755

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