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Manager, Print Media
Holiday Gift Guides are one of the most coveted real estate in media
coverage, and summer is the time to get ready for the important end-of-year
gift-giving season. Editorial staffs at major digital and print publications are
gearing up for their annual product recommendation pages, so now is the time
to prepare your campaign.
Today’s webinar will address the importance of Holiday Gift Guide season, tips
on how to produce a successful campaign and how Cision can help you
prepare for an effective gift-giving operation.
Understanding Holiday Gift Guide Season
What are Holiday Gift Guides?
Holiday Gift Guides are an assortment of holiday gift suggestions gathered by digital and print
editors. They are used for consumer shopping or buyer’s guides that run during the end-of-year
holiday season (usually November and December).
Why are Holiday Gift Guides important for you?
Holiday Gift Guides are the ideal product placement pages, where your clients’ products will not
only be highlighted, but most likely bought by the readers. Having a product highlighted in a gift
guide is the perfect way to garner awareness during a time when consumer spending is at its
Why pitch now?
Summer is the perfect time for PR professionals to identify the coverage opportunities for their
products, and clearly understand their outlets’ and influencers’ deadlines and guidelines. Most
publications work with a long lead time, up to six months in some cases, and securing editorial
coverage for a December issue starts now.
1. Know your audience.
2. Find the best value for your audience.
3. Check the publications’ editorial calendar.
4. Know your product.
5. Pitch the right person.
6. Know and respect journalists’ pitching preferences.
7. Write the ideal pitch.
8. Be timely.
9. It’s OK to get rejected.
10.Keep in mind the dynamic new media environment.
10 Tips for a Successful Gift Guide PR Campaign
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