Do you remember the trick question from grade school? Which weighs more, five pounds of bricks or five pounds of feathers?
As you may remember, they of course weigh the same. After all, five pounds is five pounds.
But in social media and content marketing, not all communication has the same heft or impact, and you need to produce communication of both the light and heavy varieties.
Read the full eBook here on how to properly use the bricks and feathers content marketing: http://www.vocus.com/blog/bricks-and-feathers-jay-baer-ebook/
Register for Jay Baer's hour-long webinar here to receive even more instruction: http://buzz.vocus.com/JayBaer?source=SM