Unparalleled Video Experience


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  • IS your network ready for video ?? Network of yesterday ? Voice network !! Let Media define your network !!Resources are limited , use them wisely – Cost effective, lower TCOMultiple touch points for each video device – VSS , FEXWhat/Where are the endpoints? ( TP, Webex, DMP … )Integration with Security !! Solution:40G, 10G port density , etherchannels, Plug n Play : MSI, MSP, ASP, AutoQoS, … locationId, SmartInstall , Campus FEX ,. ..
  • The main message here is that everybody has seen the straight vertical network where you have endpoints connected, the network is simple. But network are almost always never simple they are more triangular than straight lines therefore when network are in this fashion what we need to make sure is do I (IT Guy) has the visibility into the network can he debug the issues and troubleshoot upon encountering the problem. Can my endpoints even scale to the factor that I expect them to be. Scale == Complexities , how N/W handles the complexity and keeps it simple for trouble shooting, reduced OpEx is a main challenge. Solution: Performance Monitor, Mediatrace, IP-SLA VO The network diagram with growth ends up here !! Growth of video endpoints == complexity and scaleNetwork visibility is crucialvisibility & easy Trouble shooting !! ( OPEX )Solution: Perfmon, Alarms/Syslogs, management tools, mediatrace, IPSLA VO,
  • Everybody has video at their fingertips : WebCam, iPhones, iPads, TP, video phones, ….. EtcBYoD .. Each one requires specific n/w resources, how do we ensure fairness, user experiences,Deal with congestion, talk about intelligent n/w decisions !! We talk about one Network, how do we make sure one n/w can handle different apps.Solution: Metadata, Priority Queuing, NBAR ( not there ), QoS, ….., You have a same laptop doing Video conferencing, and downloading email, when u download webex suffers, can my network distinguish what is important to me ???IPTVJITTER AND LATENCY MANAGEMENT ..APPLICATION VISIBILITYCONTEXT BASED CONTROLSINGLE PANE OF GLASS REDUCE TOUCH POINTSNON STOP COMMUNICATION SCALE, PERFORMANCE, PLUG N PLAY DEPLOYMENT
  • Cisco’s strategy is to enable video & rich media everywhereCisco is helping customers capture the market transition to pervasive videoIn the enterprise, Cisco’s strategy is to enable customers to deploy support and use rich media anywhere at anytime for many different use casesCisco’s architecture for video & collaboration is MedianetCisco offers a complete set of video solutions for enterprises that work together for many applications and experiencesPutting it all together…Cisco is the only company that has a complete video strategy to enable organizations to capture the Pervasive Video market transition by transforming their business through the use of Cisco’s broad video portfolio, deployed within the Cisco Medianet Architecture
  • Unparalleled Video Experience

    1. 1. VideoEnterprise Backbone Business Unit© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
    2. 2. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
    3. 3. Dominant Traffic Type1995: Web overtakes Gopher, FTP2000: Peer-to-Peer overtakes Web Video Communication2013: Video Content overtakes Peer-to-Peer2025: Video Communication overtakes Video Video Content Content P2P WWW Gopher, FTP 2025+ 2013-2025 2000-2013 1995-2000 1993-1995© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
    4. 4. Data Video Voice  Smooth/Bursty  Bursty  Smooth  IMIX average:300 bytes  Large avg. size packets: 800-  Small avg. size packets: 480  Drop Insensitive 1500 bytes bytes or less  Delay Insensitive  Mostly Variable Bit Rate  Drop Sensitive  TCP Retransmits  Drop Sensitive  Delay Sensitive  Delay Sensitive  UDP Priority  UDP Priority© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
    5. 5. BYOD/Web-conferencing Streaming Video Desktop Conferencing Telepresence • Uncompromised Experience • Uncompromised Experience• Single Business Policy • Comprehensive Visibility *Wired/wireless convergence *Wired/wireless convergence Wired, Wireless, and VPN Single Pane of Glass Best in class RF Best in class RF Managed & BYOD assets Users, devices, location, posture Always on VPN Always on VPN *MDM integration User/device centric • Operational Efficiency • Resiliency and Scale • Resiliency and Scale• Context-based Control Virtual switching Services at scale Services at scale Who, what, when, where Auto provisioning Reduced downtime Reduced downtime Application visibility/control Programmable network Secure infrastructure Secure infrastructure Advanced segmentation • Lower TCO • Deployment Flexibility • Deployment Flexibility• User-Specific Services Intuitive troubleshooting Campus/branch/home Campus/branch/home Self-service on-boarding Service assurance Architectural options Architectural options Lifecycle Guest handling Energy management Virtualization Virtualization Location-based services © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
    6. 6. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
    7. 7. Public Internet  10 Gigabit Ethernet to Core  10/40 Gigabit Ethernet to Core  1 Gigabit Ethernet to Distribution  1/10 Gigabit Ethernet to Distribution  10/100 Mb Ethernet to Endpoints  100/1000 Mb to Endpoints  Limited Real Time applications  Large number of Real Time applications  Limited Wireless devices  Large number of Wireless Devices  Voice & Data Network  Video, Voice & Data Network Endpoint Application  Is my Security Explosion network Ready for Video ? DiversityChallenges  I have limited resources, How would I scale ? © 2011 Cisco and/or its affiliates. All rights reserved.  Is my network Secure ? Cisco Confidential 7
    8. 8. CORE + DISTRIBUTION ….. …  Growth of Video Endpoints means more Complexity & ScaleChallenges  Timely detection and recovery of quality issues © 2011 Cisco and/or its affiliates. All rights reserved.  Number of flows in my network Cisco Confidential 8
    9. 9. BYOD/Web- Streaming Video Desktop Conferencing Tele-presence conferencing • Comprehensive Visibility Single Pane of Glass Users, devices, location, posture User/device centric • Operational Efficiency Virtual switchingBandwidth  256Kb – 2Mbps video  2-4Auto provisioning Mbps ( SD TV )  15 Mbps at 1080p  2.5-10 Mbps at 1080pRequirement conferencing Programmable network  6-10 Mbps ( HD TV )  Spatial wideband audioAverage packet Size  256-512 bytes • 700-1350TCO Lower bytes  <1260 bytes  700 – 1350 bytes Intuitive troubleshootingDelay/Drop Sensitive  Low/Low  Medium/Medium  High/Medium  High/High  Can ONE Network recognize Service assurance these applications ?  TCP/Unicast  UDP/Multicast Energy management  Unicast (UDP/Multicast)  TCP/UnicastChallengesTransport (UDP/Multicast)  Can ONE Network prioritize these applications ? ( TCP/Unicast) © 2011 Cisco and/or its affiliates. All rights reserved.  Can ONE Network deliver uncompromised user experience ? Cisco Confidential 9
    10. 10. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
    11. 11. Customer Benefits Any-to-Any Any content Any time Any where End-to-End Devices Network of networks Software Platform, Systems and Services Enable Medianet via new tech, prod Collaboration, Broadcast/Streaming Robust services offerings© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
    12. 12. Media Aware Network of Evolution of Networks Convergence Personal Social Interactive Network End Point Aware Aware Technologies and new devices© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
    13. 13. High Quality Experience Green Manageability Security SecurityCORE +  Non Stop Communication  Single Pane of Glass  Integrated Cisco TrustSec  SSO/NSF   Cisco Prime Scale & Performance  Security Group Tag  10G/40G ports  Application Visibility  Security Group ACL  Jitter & Latency Management DISTRIBUTION  Flexible Netflow  Performance Monitoring  MACSEC ( 802.1ae )  Mediatrace  Reduced Touch Points  Multicast  Control Plane Protection  Multicast Service Reflection  Smart Install*  Quality Of Service  Virtual Switching System  Flow Metadata*  Priority Queues  Jitter & Latency Management  Plug n Play  Media Service Proxy  Device Authentication  Performance Monitoring ACCESS Auto Smart Ports  Network Access Control ( 802.1x )  Mediatrace  Auto QoS  MAC based Authentication  Quality Of Service  Application Visibility  Priority Queuing  Flexible Netflow  Unified Access Policies  Device identification & Trust policy  Location Awareness  Wired/Wireless Integration  Flow Metadata ( App-Id )  Location ID  Identity Services Engine  Civic Location Support © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
    14. 14. Doctor Negrin University Hospital NEEDS:NEEDS: NEEDS:  High Performance, High Availability  Rock Solid Reliability  Video Surveillance with network  Real Time Communications IP  Flawless Digital Video Delivery virtualization Television  Redistribution of 3rd Party Video  Integrated Wired/Wireless Providers SOLUTION: SOLUTION: SOLUTION:  Catalyst 6500 with VSS  Catalyst 6500 with VSS  Catalyst 6500 MPLS  QoS/Buffering Capabilities  Multicast Service Reflection  Multicast VPN with Extranet © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
    15. 15. Thank you.