In my talk, Gaining Insight from the Big Data Avalanche, I covered big data business opportunities and technology challenges.
To level set at the start, I opened with a definition of big data, including the typical velocity, volume, and variety seem to be the three V’s everyone hears when it comes to big data. But then I challenged the audience to consider the fourth and in fact most important V, holding back on identifying it so the audience could consider what was missing.
After an appropriate pause, I told them the most important V was value. Value is the only reason to work on big data. This value must be seen in better business outcomes such as:
Higher Customer Profitability
Faster Time to Market
Improved Risk Management
Greater Business & IT Agility