Cisco SAP Precision Marketing Solutions

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Learn what the Cisco SAP combined technologies and solutions can bring to your precision marketing

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Cisco SAP Precision Marketing Solutions

  1. 1. Cisco-SAP Precision Marketing SolutionDetect, Connect and EngageTransform the Retail Shopping Experience with Real-Time,Context Aware OffersMark Dahm, Business Development-Mobility Solutions, CiscoJason Oglesby, Director Mobile Solution Management, SAP
  2. 2. ©  2011 SAP AG. All rights reserved. 226.5 BILLIONMobile Phone Subscribers Worldwide© 2013 SAP AG. All rights reserved.
  3. 3. ©  2011 SAP AG. All rights reserved. 33127© 2013 SAP AG. All rights reserved.Minutes of Mobile App Usage a Dayin the US
  4. 4. ©  2011 SAP AG. All rights reserved. 4445%Want Retailers to UnderstandTheir Preferences© 2013 SAP AG. All rights reserved.
  5. 5. ©  2011 SAP AG. All rights reserved. 55© 2013 SAP AG. All rights reserved.7xClick Through Rate When MobileMarketing is Personalized
  6. 6. ©  2011 SAP AG. All rights reserved. 6Wherever you start, getting thereis a journeyDelivers guest value in threedimensions:  Saves money  Saves time  Helps them get right productsRelevance Drives guest ValuePersonalizationCRM-basedoffers“I know who myguests are, but canI reach them whenit counts?”TimelinessLocation-basedoffers“I know where myguests are, buteveryone gets thesame offer.”Precision MarketingWith Cisco ConnectedMobile Experience1:1 PersonalizationAt the point-of-decision
  7. 7. Detect, Connect and Engage
  8. 8. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 88Predict where people goUnderstand what your customers are doing to better target services:
  9. 9. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 99Certain parts of retail get morevisitorsUnderstand what your customers are doing to better target services:
  10. 10. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1010Various movement through retailUnderstand what your customers are doing to better target services:
  11. 11. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11Cisco Confidential – Shared Under NDA Only
  12. 12. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12Cisco Confidential – Shared Under NDA Only
  13. 13. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13Cisco Confidential – Shared Under NDA Only
  14. 14. ©  2013 SAP AG. All rights reserved. 14PublicCRM ERP BI POS CM OtherSAP Precision MarketingEngine (SAP Cloud)Understand the guestcontext:Who, what, where,whenAccess relevantcontent from legacysystemsSend targeted offers,and availabilityAnalyze performanceto optimize campaignsSAP Precision MarketingAn enterprise solution designed for one-to-one interaction
  15. 15. ©  2013 SAP AG. All rights reserved. 15PublicProven Value of SAP Precision RetailingRevenueDirect Result•  20% increase in couponconversions•  15% increase in averagebasket size•  10% increase in purchase ofsuggested products* Practical experience at co-innovation customer and feedback from Retail IBU** Deloitte 2012Operating CostsDirect Result•  Cost reduction of 60% fordigital vs paper couponsIncrease Customer LoyaltyIndirect Result•  65% increase in spend for multi-channel vs store-only customers**
  16. 16. ©  2013 SAP AG. All rights reserved. 16PublicSAP Precision Retail + Cisco WLAN System DiagramSiSiCisco Prime NetworkControl SystemCisco WirelessLAN ControllerMobility Services EngineContext Aware, LocationServices and NetworkAnalytics (Thinksmart)(on Premise or Cloud Hosted)Marketing Platform to Inform,Influence & AnalyzeRetailersDashboardLegacy Systems & New SAP ServicesAccess information needed to increase personalization level ofreal-time interaction with shopperCRM ERP POS PMRPOSBISAP Precision Retailing PlatformReal-Time, Personalized ServiceCisco AironetAccess PointCloud HostedSAP-HANAHigh Performance, in Memory Data BaseMarketing PlatformInform, Influence & AnalyzeCreate real-time, 1-to-1 relationship withconsumers at the point of decisionEnable up-sell & cross-sell activitiesDeliver closed loop digital couponingCollect rich information on consumer behaviorConsumerPersonal Shopping AssistantFind the right product and servicesGet better value for moneySave time shopping
  17. 17. Software Demonstration
  18. 18. ©  2011 SAP AG. All rights reserved. 18No part of this publication may be reproduced or transmitted in any form or for any purposewithout the express permission of SAP AG. The information contained herein may bechanged without prior notice.Some software products marketed by SAP AG and its distributors contain proprietarysoftware components of other software vendors.Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of MicrosoftCorporation.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x,System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server,PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER,OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP,RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, IntelligentMiner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks ofIBM Corporation.Linux is the registered trademark of Linus Torvalds in the U.S. and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registeredtrademarks of Adobe Systems Incorporated in the United States and/or other countries.Oracle is a registered trademark of Oracle Corporation.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin aretrademarks or registered trademarks of Citrix Systems, Inc.HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, WorldWide Web Consortium, Massachusetts Institute of Technology.Java is a registered trademark of Sun Microsystems, Inc.JavaScript is a registered trademark of Sun Microsystems, Inc., used under license fortechnology invented and implemented by Netscape.SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,StreamWork, and other SAP products and services mentioned herein as well as theirrespective logos are trademarks or registered trademarks of SAP AG in Germany and othercountries.© 2011 SAP AG. All rights reservedBusiness Objects and the Business Objects logo, BusinessObjects, Crystal Reports, CrystalDecisions, Web Intelligence, Xcelsius, and other Business Objects products and servicesmentioned herein as well as their respective logos are trademarks or registered trademarksof Business Objects Software Ltd. Business Objects is an SAP company.Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybaseproducts and services mentioned herein as well as their respective logos are trademarks orregistered trademarks of Sybase, Inc. Sybase is an SAP company.All other product and service names mentioned are the trademarks of their respectivecompanies. Data contained in this document serves informational purposes only. Nationalproduct specifications may vary.The information in this document is proprietary to SAP. No part of this document may bereproduced, copied, or transmitted in any form or for any purpose without the express priorwritten permission of SAP AG.This document is a preliminary version and not subject to your license agreement or anyother agreement with SAP. This document contains only intended strategies, developments,and functionalities of the SAP® product and is not intended to be binding upon SAP to anyparticular course of business, product strategy, and/or development. Please note that thisdocument is subject to change and may be changed by SAP at any time without notice.SAP assumes no responsibility for errors or omissions in this document. SAP does notwarrant the accuracy or completeness of the information, text, graphics, links, or other itemscontained within this material. This document is provided without a warranty of any kind,either express or implied, including but not limited to the implied warranties ofmerchantability, fitness for a particular purpose, or non-infringement.SAP shall have no liability for damages of any kind including without limitation direct, special,indirect, or consequential damages that may result from the use of these materials. Thislimitation shall not apply in cases of intent or gross negligence.The statutory liability for personal injury and defective products is not affected. SAP has nocontrol over the information that you may access through the use of hot links contained inthese materials and does not endorse your use of third-party Web pages nor provide anywarranty whatsoever relating to third-party Web pages.

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