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Ken SchroederCisco IT – Member of Technical StaffAugust 2012C97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

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Overall Business Value Proposition – Cisco IT Cost Quality Choice Speed Cisco IT as a Cisco IT as a Cloud Provider Cloud Consumer Support many workloads on private cloud for the Business: Embrace external offerings: • Production: Productivity, Sales, Services • Collaboration Services, Public IaaS • Development/Stage/Engineering • Best-of-breed Application Services Cloud = Transforming the Business of IT • Transform to a service-oriented organization (people, process, services) • Transform the development lifecycle (IT, Engineering) • Enable new business models (SaaS: Collaboration, Smart Services)C97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

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Hybrid Cloud Public Cloud Private Cloud Services Traditional Data CenterC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

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Service Unit Cost OVF* OVF VM 2x4 – Silver $ OVF Bare-metal 8x64 $$$ Image Repository VMware ESX/ESXi Service Catalog PaaS Integration (API) Network Virtualization Show/chargeback Workload Mobility Unified Virtualization Automation Self-service Multi-tenancy Elasticity Infrastructure Cisco IT Elastic Infrastructure Service (CITEIS) Cisco Intelligent Logical Segmentation Cisco Automation for Cloud Control, Security Nexus and Fault IsolationCiscoUCS x86 *OVF = Open Virtualization FormatC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

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Cisco Cloud Portal Allen, TX (IT) CPO Primary • Single enterprise catalog/portal with distributed orchestration platform. RTP, NC (IT) • Master/slave orchestration to CPO optimally forward workflow request Remote based on location/provider. • Multiple IT Organization Providers in multiple locations San Jose, CA (Engineering) • Layer-2 POD based delivery model CPO for easy expansion and capacity Remote managementC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

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LDAP/Active Self-Service Portal and Service Catalog Directory Pre-Built for Portal and Automation Cisco Cloud Portal Email Cloud Content Orchestration and Automation Cisco Process Orchestrator Service Desk/CMDB Integration Framework Monitoring Policy-Based Policy-Based OS/Bare Image/ Config Mgmt Compute Network Metal Provisioning Billing/ Cisco Cisco Network Services Cisco Server Chargeback UCS Manager Manager Provisioner Multi-Vendor Compute Virtualization Mgmt Storage Mgmt and Network Mgmt Compute Cloud Service Providers Network StorageC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

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Homegrown system Address Management – Host Management IT Consumers RemedyCisco Intelligent Automation for Cloud Incident Management – Change Management Cisco Cloud Portal Cisco Process Orchestrator VMware Automation vCloud vCloud – vSphere – vCenter Packs Automation Pack Hypervisor Self-Service—Service Catalog Provisioning—Integration Active Directory Group Management – Profile ManagementC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

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Architecture and IT Consumers IT Governance IT Operations Virtual Environment Technical Standards, Ordering Approvals and Automated Operations and Tracking Policy-Based and Integrations Controls Process Orchestration and Automated Provisioning Rapid Auto-Scaling Policy-based SelfLifecycle Management Healing Existing IT Management SystemsC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

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Self-Service Portal and Orchestration On-demand, self-service provisioning of IT resources Automation Infrastructure Resource Mgmt Policy-based, model-driven approach reduces TCO Intelligence Policy-Based Policy-Based Compute Network Easiest to use and deploy, delivers faster time to value Flexibility Optimized for Cisco architectures, complements existing IT systems managementC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

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CITEIS Virtual Value-add CITEIS Express Datacenter Offerings Data Centers Pre-Defined Enhanced infrastructure Individual Cloud-based Resource Pools with services available for Services Bundled Services additional chargesC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

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FROM 8 WEEKS TO 15 MINUTESArchitect Design Where Can Procure Automated Install Configure Secure Is It Ready? We Put It? Self-Service Provisioning Manual Capacity Policy-Based Built-In On-Demand Provisioning GovernanceC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

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Virtualization » Unified Computing » Cloud $4,000 $3,500 ($/Qtr/OS instance)Compute TCO $3,000 $2,500 $2,000 $1,500 TODAY $1,000 $500 -37% -27% -27% $0 Legacy (rackmount); Legacy; medium virtualization Current state; 46/54% Target state; 100% all physical (54%) Legacy/UCS; 75% Virtualized UCS/Cloud; 80% virtualization Delivery 6–8 Weeks 2–3 Weeks 15 Minutes VM 15 Minutes Time (on demand) (manual) (2–9 days E2E) (self service) C97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

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AgileAbility to Deploy Infrastructure FlexibleServices When You Need Them Choice of Prebuilt Virtual Images orIncrease or Decrease Custom Images That You DesignInfrastructure to Match Demand Based on Specific Needs Integrate PaaS and SaaS Cost Effective Secure Available to Internal Cisco Users Comparable Pricing Models to Only - Data Remains Inside Cisco Third-Party Service Providers Limit Access to Only Those Users You Entitle C97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

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Phase 1 Phase 2 Phase 3 Phase 4 Enhanced Request Portal: VM, SLB, DMZ Self-Service and PaaS Self-service model Future and Tiering enablement +Cloud Extension of Cloud• Automated provisioning of virtual • Cisco Intelligent Automation for • Image storefront PaaS • Cloud bursting pilot – partner machines Cloud for on-demand, self-service extension automation and orchestration enablement• Automated configuration of Cisco • Change transparency UCS platform • Extended scaling • IaaS API support • Workload elasticity• Service catalog integration • Service assurance • Multi-tenancy enhancements and capabilities • Cloud storage offering – NAS• Metering and show-back • Integrated change• DMZ Offering • Metering and billing management • Policy management• Multi-tenancy We Are Here C97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

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Challenge Cisco Solution • Scale to meet increasing business demands for IT • Implemented Cisco Intelligent Automation for Cloud, with infrastructure resources UCS and Nexus • Eliminate manual provisioning and expedite provisioning • Initial deployment in 8 weeks, with 3-4 FTEs cycle • Delivers cost-effective, flexible and secure infrastructure-as- • Improve time to market for new projects a-service for the business • Shift IT staff from operations to innovation • Next: platform-as-a-service, hybrid cloud Cost Savings Agility Productivity Reduced TCO for compute Shortened the end-to-end IT Increased user satisfaction and time infrastructure by more than 60 provisioning cycle time from 8 weeks savings, with self-service IT on- percent to 15 minutes demandC97-706131-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

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Thank you.