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Nilesat (The Egyptian Satellite Co.)


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Nilesat (The Egyptian Satellite Co.)

  1. 1. Satellite Broadcaster Gains Reliability, Customer Case StudyFlexibility, and EfficiencyCisco video solutions help Nilesat provide better service to existing customers while generating morerevenue from new ones Challenge EXECUTIVE SUMMARY Nilesat was established in 1996 to run Egyptian satellites, associated ground Customer Name: The Egyptian Satellite Co. control stations, and up-linking facilities. It currently operates three satellites, (Nilesat) which broadcast more than 700 TV channels and 100 digital radio channels to Industry: Broadcasting North Africa, the Middle East, and the Gulf Region—uplinked from Cairo, Dubai, Amman, Doha, Riyadh, and Beirut. Location: MENA Region (Middle East and North Africa) As is normal with satellite broadcasters, Nilesat had relied exclusively on traditional DTH (direct-to-home) technology platforms for its contribution and distribution Number of Employees: 360 systems. These platforms had a number of shortcomings, however. For example, Challenge although the system used N+M redundancy, this redundancy scheme was costly, • Greater service reliability and in the event of a channel failure, it could take up to 10 seconds to re-establish • Increase technology efficiency a broadcast over a different channel. • Improve ability to develop new markets Similarly, one of the challenges that was becoming increasingly of concern to Nilesat Solution was to upgrade to an IP-based platform in order to deliver the DTH content over • Cisco® end-to-end media, satellite, and satellite, as well as over IP to IPTV provider or multiscreen devices applications, such broadcast video solution as mobiles, tablets, PCs and so on. Results • Up to 70 percent improvement in Solution smart redundancy “We researched and Cisco® was one of the leaders in Video over IP,” says • Five to ten-fold improvement in failure Moustafa Helmi, operations manager for Nilesat DVB Center. “We decided to build switchover time the new platform based on a new idea for broadcasting, one that also enabled • IP-based compression platform for direct- easy integration with our on-air traditional DTH platform. Cisco displayed an to-home and over-the-top applications innovative, forward-thinking approach from the opening conversations through to deployment. It was a pleasure to have such an enriching discussion with them.”© 2012 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 3
  2. 2. Customer Case Study“Currently we are running In effect, Cisco proposed tearing up the traditional broadcasting technology a major part of Nilesat’s rulebook and putting IP-based content at the heart of the contribution and distribution systems. compression platform using Cisco Encoders and Digital With the Cisco solution, content at the ERTU (Egyptian Radio and Television Content Manager. It’s much Union) site is processed via the Cisco D9036 Modular Encoding Platform. It is then passed on to the IP network where it is ingested through a Cisco DCM Series more efficient and easier to D9900 Digital Content Manager which cost effectively splits it into three active manage the contents over streams giving 1+1+1 active/active/active redundancy. the transport streams.” For distribution, a Cisco ASR 1002 Aggregated Services Router takes the IP-based content and converts it to the G.703 Asynchronous Serial Interface standard neededMoustafa HelmiOperations Manager for microwave transmission to the Nilesat DVB center site. Management of theNilesat DVB Center system is through a Cisco ROSA® Video Service Manager, which is designed to help reduce complexity, increase uptime, and decrease operating expenses. Content streams arrive at the Nilesat site, via a microwave link (backed up with a secondary fiber link) to be processed by Nilesat’s DVB S/S2 platform for DHT service, while at the same time being prepared to be sent over IP to over-the-top application providers and distributors. The new Nilesat system entered operation in the fall of 2011. The official start date was December 26, 2011, with a public launch at Cairo ICT 2012 on May 11, 2012. The first tranche of content to run over the system has the capacity of 32 government TV channels and 40 radio stations belonging to the ERTU. Results The Nilesat IP-based content system is one of the first of its kind in the world, and is yielding a range of benefits for the broadcast carrier. To begin with, the active/active/ active redundancy it provides makes it much quicker and easier to restore service in the event of a channel failure. Restoration now takes less than a second, compared to up to 10 seconds previously, and service redundancy has improved 70 percent. At the same time, Nilesat has been able to vastly increase its channel capacity with minimal cost and no negative impact on broadcast quality. These benefits are accompanied by easier administration and management thanks to simplified workflows and the advanced features of the Cisco ROSA Video Service Manager.“The relationship between “We can now manage many more types of content at the same time,” says Helmi. Nilesat and Cisco is “Currently we are running a major part of Nilesat’s compression platform using not a customer-vendor Cisco Encoders and Digital Content Manager. It’s much more efficient and easier relationship. It is a to manage the contents over the transport streams.” technology development Last but not least, Nilesat now has the ability to deliver content to any business, partnership and we’re partner, or customer device anywhere in the world, thereby opening up vast new looking for more potential markets for online content. “Moving to IP improves flexibility and availability collaboration with Cisco to deliver value added services,” says Helmi. “Now we can offer content DTP [Direct To Provider/Distributor] services over IP as well as clasical DTH services.” video technology in the future.” Nilesat considers Cisco to be a technology partner in the continuing evolution of its content systems, with further development work scheduled to continue until atMoustafa Helmi least 2015. “The relationship between Nilesat and Cisco is not a customer-vendorOperations Manager relationship. It is a technology development partnership and we’re looking for moreNilesat DVB Center collaboration with Cisco video technology in the future,” says Helmi.© 2012 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 2 of 3
  3. 3. Customer Case Study For More Information To discover how Cisco can help you succeed with video, please go to: Product List Video •• Cisco DCM Series D9900 Digital Content Manager •• Cisco D9036 Modular Encoding Platform •• Cisco ASR 1002 Aggregated Services Router •• Cisco ROSA® Video Service ManagerAmericas Headquarters Asia Pacific Headquarters Europe HeadquartersCisco Systems, Inc. Cisco Systems (USA) Pte. Ltd. Cisco Systems International BV Amsterdam,San Jose, CA Singapore The NetherlandsCisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, goto this URL: Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not implya partnership relationship between Cisco and any other company. (1110R)© 2012 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Printed in the UK ES/1112 Page 3 of 3