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Gaming Firm Bets on Certainty of Better Network Service.

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  1. 1. EXECUTIVE SUMMARY Challenge Place a bet in Italy, and you’re not the only one hanging on the outcome. The government oversees each wager, online or over the counter. If it can’t see the bet in real time, the wager’s not allowed. So the network needs to be ultra-fast. Or the gaming firm can lose cash. As a major player in the market, Eurobet Italia has to take this seriously. “We’ve achieved our vision of becoming a top-three sports bookmaker by market share,” says CIO and online MD, Paolo Bazzocchi. “Staying there means finding new ways to improve service in betting shops and online.” So far Eurobet Italia has been doing well. Part of the Gala Coral Group, one of Europe’s top betting and gaming firms, the company had opened 360 outlets by 2009. It’s now on the way to 900. Rapid growth has made low network latency more vital than ever, so customers don’t see delays. For the first 360 shops, a standard Cisco® network was fine. As the business grew, a more advanced network was needed. Solution Working with trusted advisor Byte Works Sistemi, a Cisco Premier Certified Partner, Eurobet decided to transform its shops using a Cisco Enterprise Networks Architecture design. The installation began at the end of 2013. The new solution includes remote monitoring. It handles faults automatically. And uses 3G line cards to link to the mobile network. By September 2014, around 480 new betting shops had been completed. Bazzocchi says: “There was no question about choosing Cisco equipment. We know that Cisco, for our needs, is absolutely the best choice.” Customer Case Study Gaming Firm Bets on Certainty of Better Network Service Eurobet Italia improves in-shop experience and gambling compliance across 480 branches Customer Name: Eurobet Italia Industry: Gaming Location: Italy Number of Employees: 170 Challenge • Enhance customer service • Improve compliance • Boost resilience Solution • Cisco Enterprise Network optimized for high-performing fixed and wireless networking Results • Reductions of 15 percent in packet loss and 10 percent in latency, delivering better in-shop customer experience • Over four-fold improvement in time to resolve faults • 50 percent saving in IT administration © 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 2
  2. 2. “Faults are resolved over four-times more quickly. And administration effort has been cut by 50 percent. This means the same staff can deal with twice as many endpoints.” Paolo Bazzocchi Online Managing Director Eurobet Italia Customer Case Study Results Eurobet has taken the in-shop customer experience to a higher level. That’s due mainly to improved network performance, which Byte Works Sistemi measures on an ongoing basis. The findings show latency improved by around 10 percent. Packet loss has been cut by 15 percent. And it’s much easier to manage the network. Previously, if a switch went down, it had to be reset or powered up again manually. That could take minutes, or in extreme cases, hours. Once the engineer was in attendance, the average time to recovery was up to 90 seconds. Now the process is automatic. “Faults are resolved over four-times more quickly,” says Bazzocchi. “And administration effort has been cut by 50 percent. This means the same staff can deal with twice as many endpoints. Not only that, some shops can rely on 3G backup.” As a result, Eurobet has nearly doubled the resilience of its network. The 3G cards in the routers also accelerate business growth. “If we need to open a new shop, we simply slot the card in. And we’re operational,” Bazzocchi says. “DSL takes at least a couple of weeks to install. Now we can do the job in a day.” The new technology allows Eurobet to be more flexible and creative with the positioning of screens in the shops. Before, they had to be physically connected to the network. With multiple graphics cards powering up to seven monitors. “Now we use Android mini-PCs and connect them wirelessly,” says Bazzocchi. “Having a router that can make it easier to connect to these android mini-PCs is very important.” For More Information To learn more about the Cisco solutions in this case study, go to: Product List Switching and Routing •• Cisco Catalyst® 2960 Series Switches •• Cisco 2921 Integrated Services Router •• Cisco 887 Integrated Services Router © 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Printed in the UK ES/1014 Page 2 of 2 Americas Headquarters Cisco Systems, Inc. San Jose, CA Asia Pacific Headquarters Cisco Systems (USA) Pte. Ltd. Singapore Europe Headquarters Cisco Systems International BV Amsterdam, The Netherlands Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)