Video Footprint: North America

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Learn more about the insights behind these statistics, including additional topic areas and region specific information here: http://www.cisco.com/c/dam/assets/sol/sp/moi/index.html?sid=000443169

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Video Footprint: North America

  1. 1. Video Footprint: North America Cisco luic-r‘; tiz. 'i: :r Cptwi 2’: :1‘ lndl: -1 MONETIZATION Cloud video ARPU uplift 2 T $19.20 I " / . ‘~ - Cloud ova ARPU $4.62 _ j - TAM Newvideo services CON Sm M_ » , ana Ics 327-1 B $13.1 B Subscription '‘‘. ’»''. .‘. i'. ?;; ‘: S56 B :22: : ::r: ::; °.e. ;:"; a:: ::: :"'“* TRM3 Total aodreeeeble market $4 _ 8 B ARPUI Average revenue per user CDN: content distribution netown: SLAI service level agreement CMSZ Oontent management system OPTIMIZATION 2 7 0/0 Overall savings Wtuallzatlon 39% Average cost per 68 $0.85 Sourte of savings 0 Virtualizalion of CON. CMS and transcoding o Media gateway 0 EPN. ESP u‘-M‘-‘fill -fl‘ -. o,- -in nr/ gllrhl I,

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