Presented at SUPERCOMM 2009 by Simon Aspinall, Sr. Director, Cisco Service Provider Marketing
Customer demand for Web 2.0, interactive media content, self-publishing, IPTV, collaborative business tools, on-demand services, and TelePresence is changing the landscape of 21st-century service delivery. Any new solution must help service providers enhance, optimize, and assure delivery of services across their entire service portfolio. These solutions must provide a mechanism to improve the quality and efficiency of traditional services while helping create the foundation for providers to deliver cloud-based services. The result is an entirely new way to create dynamic interconnections and facilitate an integrated approach to service delivery.