Introduction to IPContributionLotte Kaae Ferraro overgal@cisco.comSales Business Development ManagerSP Video Infrastructur...
Status: …entering IP wave• IP/ MPLS growing• Higher quality / bit-rates now      feasible – enabling Service      Provider...
Video                  Stream                  Bandwidth                            Studio to Studio;                     ...
• Exchange of content between                                          Inter-broadcaster                           differe...
Satellite News Gathering  • Bringing video & audio content         from remote locations back to a         studio  • Local...
• Simple: no unnecessary convolutions• Scalable: Solution accommodates    current and future capacity needs               ...
Are you planning to deploy an IP Contribution network?                         Yes                         No           ...
www.ciscoknowledgenetwork.com© © 2010 Cisco and/or its affiliates. All rights reserved.  2010 Cisco and/or its affiliates....
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Introduction to IP Contribution

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IP/MPLS is growing. Higher quality and bit-rates are now feasible--enabling SPs to re-engage and compete. To view the complete presentation, please visit www.ciscoknowledgenetwork.com

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  • Layered architecture that includes Cowells Beach 2 system but goes a little bit beyond, to cover those opportunities not specifically IP (optical transport) and provides a framework for convergence of digital media workflow file-based traffic, unified IP communications, and real time video assets inside and outside of the broadcasterKey messagetobroadcasters: Whynotconvergingalltrafficsgenerated, includingmain video assets in digital format, intoone single, highlyefficient, highlyreliable converged IP NGN infrastructure?Key message to SPs: Why not extend the service offer and provide bundling of managed enterprise services, unified communications (including Telepresence systems) and digital media workflow communications, together with video transport, over a converged, integrated, multiservice, multi-interface IPoDWDM infrastructure?
  • Introduction to IP Contribution

    1. 1. Introduction to IPContributionLotte Kaae Ferraro overgal@cisco.comSales Business Development ManagerSP Video InfrastructureCisco CKN - November 3rd, 2011© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
    2. 2. Status: …entering IP wave• IP/ MPLS growing• Higher quality / bit-rates now feasible – enabling Service Providers to re-engage and Broadcast Center compete Event site Event site• New codec formats enabling Radio/ Satellite links higher compression efficiency Full IP SDH/ ATM Networks Multiservice – providing motivation for WDM/DWDM Network Main system renewals Studio Darkfiber Life event site IP-Data• Demand for consolidated termination points increasing; to improve efficiency and ease Stadion site Regional of operation Studio• Network convergens© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
    3. 3. Video Stream Bandwidth Studio to Studio; Broadcaster to Broadcaster Content owner to provider Provider to subscriber i.e. Uncompressed, Lossless Compressed Cable TV & IPTV Very High bit-rate stream: SD Low/moderate bit-rate stream Compressed (270Mbps), HD (1.5-3Gbps) ~ same as secondary dist Low bit-rate stream: SD (3- P-to-P and P2MP P-to-P and P2MP 4Mbps mpeg2, 2-3Mbps (unicast and multicast) (unicast and multicast) mpeg4), HD (16-20Mbps MPLS & IP technology MPLS & IP technology mpeg2, 8-10Mpbs mpeg4) P-to-P for VOD (unicast) & P2MP for IPTV (multicast) Contribution MPLS & IP technology Primary Distribution Secondary Distribution # of end points© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
    4. 4. • Exchange of content between Inter-broadcaster different international broadcasters and content Broadcaster A Core IP Network Broadcaster B providers US UK • Moving content between regional studios belonging to Inter-studio the main broadcaster location Fixed locations Core IP Broadcaster A Regional site Network Broadcaster A Mainly linear (real-time) today, Main site increasing use of file-based delivery Broadcaster A Regional site Permanent or scheduled connections© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
    5. 5. Satellite News Gathering • Bringing video & audio content from remote locations back to a studio • Local news trucks & vans; Eventsite B Eventsite A Special permanent locations (e.g. Parliament; sport facilities) Broadcaster site • International events and shows (e.g. sports, concerts) Eventsite D Fixed or temporary locations Eventsite A Core IP Mainly linear (real-time) Network Mainly scheduled connections Eventsite B Outside Broadcast Eventsite C© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
    6. 6. • Simple: no unnecessary convolutions• Scalable: Solution accommodates current and future capacity needs NMS• Versatile: multi-service, multi- interface Cisco Audio/ Video• Quality guaranteed: Very high Devices service availability, zero packet loss• Manageable: Management Cisco IP Network systems have the look-and- feel of broadcasters workflows and operations• Profitable: Cost efficient, Cisco Optical Network accurately respond and anticipate to market needs © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
    7. 7. Are you planning to deploy an IP Contribution network?  Yes  No  We’re already in the process of deployment  We already have an IP Contribution network  We’re looking how to operate IP migration of a legacy network© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
    8. 8. www.ciscoknowledgenetwork.com© © 2010 Cisco and/or its affiliates. All rights reserved. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

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