Premium Mobile and DSL Video with HEVC

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Mobile and DSL carriers continue to experience bandwidth overload as the market continues to expand. HEVC is a “game changer’ by reducing required bandwidth between 30-40%, allowing mobile operators the flexibility to charge premium rates for additional picture quality (PQ).

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Premium Mobile and DSL Video with HEVC

  1. 1. HEVC Enabler for Premium Mobile and DSL Video March 2014
  2. 2. Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved. Overview • New ‘hybrid’ TV Experience with premium live events enhancing the conventional VOD offering- creating differentiation, stickiness and enabling new business models. • Mobile devices proliferation opening up opportunity for rapid add of ‘eyeballs’ but with some unique challenges. • Mobile Architecture : User session based, good for long tail yet not optimized for live streaming (eMBMS coming). Long term multicast support essential. • Limited bandwidth so intelligent use of bandwidth (e.g. leveraging analytics) essential for the most efficient use of resources • Today 2 discrete networks i.e. Video (HE – Client) and a Mobile (Gi Node – Mobile): Success of Mobile Video requires one network with common understanding of policy, QoS, Analytics etc to ensure successful video service delivery. • E2E Architectural play required leveraging best in class elements of Video and Mobility – content acquisition, encoding, distribution and delivery – else technology disjoint in E2E Video chain
  3. 3. Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. • Today Video is the ‘data tsunami’ for Mobile • Picture Quality (PQ) is correlated to resolution (bit rate) : HD approx 2.5 Mbps • Lower the bandwidth significantly and maintain same PQ – ‘Game Changer’ • Increase the PQ, same bandwidth – ‘Game Changer’ • HEVC is the next generation Video Encoding technology that will offer 30-40% reduction in Bandwidth today, with a target of 50%+ in next 18 months • HD services now possible in 1.25 Mbps, Very good PQ for smartphones @ 600-800 kbps • HEVC opens up major new opportunities for Premium Mobile Video Services HEVC – One Key Element of the E2E Video Chain
  4. 4. Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved. Enabling Live HD experience on mobile networks Cisco AnyRes Live Video HEVC Compression Note 1: MB-SC: Broadcast Multicast Service Center IP DASH SDI Tablets / Mobiles 3G PC Tablets / Mobiles LTE PC Tablets / Mobiles Broadcast (eMBMS) Unicast (Regular OTT) CDN MB-SC1 Cisco AnyRes Live with very low bitrate video enabled by HEVC and DASH will feed either 3G networks or LTE (4G) networks HEVC Compression improves bandwidth efficiency by 40-50% Cisco AnyRes Live
  5. 5. Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco AnyRes Live HEVC & Adaptive bit rate encoding Resolution AVC (kbps) HEVC (kbps) Bitrate saving PC/ iPad / Galaxy S4 iPhone 4/5 Nokia N97 Premium Standard 1280x720 2500 1500 40% ✔ 1024x576 2000 1200 40% ✔ ✔ 960x540 1400 900 35% ✔ ✔ ✔ 640x360 1000 650 35% ✔ ✔ ✔ ✔ 480x270 600 420 30% ✔ ✔ 416x234 400 280 30% ✔ ✔ • Upgrade user experience with same BW • Reduce cell/network load – lowering BW • Expand existing wireline footprint to 17.5Mbps • Differentiate device types • Differentiate end-user experiences through intelligent clientsUse ABR to Use HEVC to
  6. 6. Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.  Dynamic Manifest file manipulation  Intelligent clients will receive default maximum ABR profiles per individual access technology  Leveraging Quantum Analytics, can throttle down the default maximum bitrate profile allowed by the manifest file  Adaptive Rate Limiting  Each ABR client operates on a fixed bandwidth pipe • Automatically adjust size of each pipe as ABR load changes • Also adjust pipe sizes to allow for clients that don’t use their full share  Dynamically add encoding profiles for Live events  Encoders will run with a standard set of profiles (e.g. 8) that cover non premium live events.  To support Live events, additional encoding resources would be ‘spun up’ in the cloud to add additional high quality profiles  Aligned with eMBMS use cases Cisco Thought Leadership : Advanced Live Video Delivery Resolution HEVC (kbps) Wifi 4G / LTE 3G 1280x720 3000 1280x720 2000 1280x720 1500 1024x576 1200 960x540 900 640x360 650 480x270 420 416x234 280 Manifestfilefor High-endSmartphoneortablet
  7. 7. Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved.  Encoding expertise : significant in house experience in encoding and delivery of broadcast quality Video  In-house development of HEVC encoding technology optimized for challenging high value content – e.g. Sports  Industry leading Picture Quality – field proven (NFL, NBA, MLB)  Dense, cost effective solutions – SW / Cloud and HW based  Integration with multiple DRMs, Content Management, Advertising and distribution solutions Why Cisco for HEVC
  8. 8. Thank you.

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