The Future of VideoExperiencesJesper AndersenSVP/GM, Service Provider Video Technology Group March 20, 2012© 2012 Cisco an...
12B                                             Increasing Devices   Increasing Services              Video Everywhere    ...
© 2012 Cisco and/or its affiliates. All rights reserved.   3
Cloud                                                                                                                  Int...
Empowering Service Providers for Continued Success                                                             Integrated ...
Videoscape Conductor & Web Services Fabric                              Cloud                                     Network ...
Content Providers                                     App Developers         SI/Prof Services      SP Community           ...
© 2012 Cisco and/or its affiliates. All rights reserved.   8
Thank you.© 2012 Cisco and/or its affiliates. All rights reserved.   9
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Enabling Cloud-based Video Experiences

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Jesper Andersen, SVP/GM, Service Provider Video Technology Group, presents at China Content Broadband Networking (CCBN) in Beijin on March 20, 2012.

For more info, please visit http://www.cisco.com/go/videoscape

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  • Consumer television viewing habits, and the content demanded by consumers, have also changed dramatically over the past several years: Past: a one-way experience featuring professionally produced content, with passive participation, distributed on a regional basis, with limited (non-portable) accessibility. Present: as we are all aware, there has been rapid increased video consumption by consumers, but not just from their living rooms. Consumers now demand video-sharing experiences that are available anytime & anywhere, interactively, via social media, mobile, on-demand, with content from a variety of sources on a global basis.
  • Going forward, the Videoscape Client Solution delivers the power of Videoscape Cloud & Network Assets into the consumer lifestyle (example: the Connected Home).Cisco Videoscape is the comprehensive Cisco solution for delivering the next generation of consumer entertainment and communications. The power of the Cisco Cloud & Network is delivered to the consumer lifestyle through the Videoscape Media GatewaysThe Videoscape vision converges content, applications, and communications from any source into an immersive, unified experience. It extends this experience anywhere – across any managed or unmanaged device and service.The Cisco Videoscape platform delivers value to Service Providers by bringing more services to more devices than ever before .
  • Solution: Cloud + Network + Client: Putting it all together, the platform delivers Cisco Videoscape experiences including multi-screen “TV everywhere,” an immersive content experience, Cloud DVR, interactive targeted advertising and more. Network: Enables the Cisco Videoscape experiences at work and in the home. Videoscape Cloud: Part of Cisco’s CloudVerse strategy that combines unified data centers and cloud intelligent networks to deliver Cloud Services. Client: gateways, STBs, and soft clients enable lifestyle management applications that deliver entertainment and beyond.
  • There are many stakeholders who will leverage Videoscape as a software platform. Content providers can deliver more immersive and interactive experiences by leveraging the platformApp developers can bring new apps and functionality to the platformSystem Integrators can fully integrate and customize the platform for their clientsSP’s will use the platform to deliver their own unique features and services…and can use the extensibility of the platform to collaborate with other SP’s
  • Cisco offers the most comprehensive networked video solutions available to service providers, making great strides since we first announced Videoscape at CES 2011. We are refining and advancing the Videoscape platform, adding new capabilities through internal innovation and strategic acquisitions to address your biggest challenges.With our cloud components in play, we can help many of you to develop new programming distribution channels and drive revenue from new advertising possibilities.As high-definition quality and mobility become more important, the service provider network becomes the ideal nexus between consumers, content providers, and web applications. Only the service provider - and the service provider network -can deliver the full range of cloud-based media and applications across multiple screens as part of a consistent,high-quality experience. I look forward to working within this community to deliver on that vision.
  • Thank you for your time today. We look forward to continued discussions.
  • Enabling Cloud-based Video Experiences

    1. 1. The Future of VideoExperiencesJesper AndersenSVP/GM, Service Provider Video Technology Group March 20, 2012© 2012 Cisco and/or its affiliates. All rights reserved. 1
    2. 2. 12B Increasing Devices Increasing Services Video Everywhere (At home, on the go & at work)© 2012 Cisco and/or its affiliates. All rights reserved. 2
    3. 3. © 2012 Cisco and/or its affiliates. All rights reserved. 3
    4. 4. Cloud Internet Content on TV & Home and PC Media on TV IP STB & Storage Services PC/CE Screen as Whole Home Video A/O Inside and DVR Client Outside the Home Voice Bundle Fixed Mobile Convergence Content Connected Streaming & Videoscape Home Video Portability Home Media Gateway Monitor Service© 2012 Cisco and/or its affiliates. All rights reserved. 4
    5. 5. Empowering Service Providers for Continued Success Integrated Experiences and Business Models Across Devices, Networks & Content Investment Protection Cloud + Network + Client Extended to Legacy Infrastructure Quality of Experience Videoscape© 2012 Cisco and/or its affiliates. All rights reserved. 5
    6. 6. Videoscape Conductor & Web Services Fabric Cloud Network Client© 2012 Cisco and/or its affiliates. All rights reserved. 6
    7. 7. Content Providers App Developers SI/Prof Services SP Community Videoscape Conductor & Web Services Fabric Cloud Network Client© 2012 Cisco and/or its affiliates. All rights reserved. 7
    8. 8. © 2012 Cisco and/or its affiliates. All rights reserved. 8
    9. 9. Thank you.© 2012 Cisco and/or its affiliates. All rights reserved. 9

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