Consumer television viewing habits, and the content demanded by consumers, have also changed dramatically over the past several years: Past: a one-way experience featuring professionally produced content, with passive participation, distributed on a regional basis, with limited (non-portable) accessibility. Present: as we are all aware, there has been rapid increased video consumption by consumers, but not just from their living rooms. Consumers now demand video-sharing experiences that are available anytime & anywhere, interactively, via social media, mobile, on-demand, with content from a variety of sources on a global basis.
Going forward, the Videoscape Client Solution delivers the power of Videoscape Cloud & Network Assets into the consumer lifestyle (example: the Connected Home).Cisco Videoscape is the comprehensive Cisco solution for delivering the next generation of consumer entertainment and communications. The power of the Cisco Cloud & Network is delivered to the consumer lifestyle through the Videoscape Media GatewaysThe Videoscape vision converges content, applications, and communications from any source into an immersive, unified experience. It extends this experience anywhere – across any managed or unmanaged device and service.The Cisco Videoscape platform delivers value to Service Providers by bringing more services to more devices than ever before .
Solution: Cloud + Network + Client: Putting it all together, the platform delivers Cisco Videoscape experiences including multi-screen “TV everywhere,” an immersive content experience, Cloud DVR, interactive targeted advertising and more. Network: Enables the Cisco Videoscape experiences at work and in the home. Videoscape Cloud: Part of Cisco’s CloudVerse strategy that combines unified data centers and cloud intelligent networks to deliver Cloud Services. Client: gateways, STBs, and soft clients enable lifestyle management applications that deliver entertainment and beyond.
There are many stakeholders who will leverage Videoscape as a software platform. Content providers can deliver more immersive and interactive experiences by leveraging the platformApp developers can bring new apps and functionality to the platformSystem Integrators can fully integrate and customize the platform for their clientsSP’s will use the platform to deliver their own unique features and services…and can use the extensibility of the platform to collaborate with other SP’s
Cisco offers the most comprehensive networked video solutions available to service providers, making great strides since we first announced Videoscape at CES 2011. We are refining and advancing the Videoscape platform, adding new capabilities through internal innovation and strategic acquisitions to address your biggest challenges.With our cloud components in play, we can help many of you to develop new programming distribution channels and drive revenue from new advertising possibilities.As high-definition quality and mobility become more important, the service provider network becomes the ideal nexus between consumers, content providers, and web applications. Only the service provider - and the service provider network -can deliver the full range of cloud-based media and applications across multiple screens as part of a consistent,high-quality experience. I look forward to working within this community to deliver on that vision.
Thank you for your time today. We look forward to continued discussions.