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Delivering Innovation on the M.O.VE

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Delivering Innovation on the M.O.VE

  1. 1. Seamless Evolution of Voice,SMS, and Video to LTECKN: SP Mobility- Deploying V2oLTENov 29, 2011C97-665212-01 | | © 2011 Cisco Systems, Inc. All rights reserved. C97-665212-01 © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
  2. 2. Market Overview Deploying V2oLTE Q&AC97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
  3. 3. Monetize, Optimize, and Deliver an Enhanced Video Experience Cisco Mobile Videoscape™ Experience Across Devices, Networks and Content Monetization Optimization M.O.VE™ • Optimal transport • Premium offerings • Partnerships • Network awareness • Differentiated services • Subscriber intelligence Get the Most from Your Network Investment and Improve ProfitabilityC97-645084-00 || © 2011 Cisco and/or its affiliates. All rights reserved.C97-665212-01 © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 3
  4. 4. Framework for the Mobile Internet Architecture Enhanced Cisco Voice and Cisco® Unified Radio Cisco Adaptive Video over Service Policy and Access Mobile Intelligent Long Term Provider Charging Network Videoscape™ Routing Evolution M.O.VE™ Wi-Fi (AIR) (RAN) Backhaul (V2oLTE)C97-645084-00 || © 2011 Cisco and/or its affiliates. All rights reserved.C97-665212-01 © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4 4
  5. 5. Why Invest in an Intelligent Mobile Internet Solution? CapEx Spending Traditional Services Mobile Internet ~80% ~20% Radio RNC Voice and Voice and Messaging Messaging Profitability EPC and Data Center Engine = IP RAN Edge IP Core CloudC97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
  6. 6. “ “It is clear now – if there was ever any real doubt – that IMS is the preferred choice of mobile operators to support voice service in LTE networks” Gabriel Brown / Heavy Reading (Jan 26, 2011)“ “The acceleration of VoLTE adoption is welcomed news to IMS industry, which have been looking for a catalyst to jump start growth for roughly the past five years.” Joe McGarvey / Current Analysis (April 1, 2011)“ “The adoption of IMS by wireless operators for LTE will drive the scale that the industry has been looking for” Diane Meyers / Infonetics (May 9, 2011)C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
  7. 7. C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
  8. 8. www.ciscoknowledgenetwork.com© 2010 Cisco and/or its affiliates. All rights reserved.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

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