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© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   1
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   5
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   6
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   7
Medianet is an end to end architecture for a media-optimized network. Medianet allows the deployment, scalability and opti...
User                  Deployment                                  Operations                                              ...
An end-to-end IP architecture                                                  Medianet technology     that enables pervas...
Deliver the Network Optimized for Video Anytime, Anywhere, Any Device                    Video, Voice and Data Application...
Without a Medianet                             With a Medianet                                                            ...
Without a Medianet                      With a Medianet                                                                   ...
Do I Have to Upgrade My Whole Network?• Media monitoring does NOT need to be in every hop for benefits to be realized• Sta...
•     Medianet Readiness Assessment                             •     Medianet “plug-in” provides workflows for provisioni...
• Medianet Media Monitoring features   Mediatrace for   dynamic   troubleshooting   IPSLA Video   Operation generates   re...
Simplifies Operations for Video Collaboration Services• End-to-end service monitoring: Significantly reduce  operating cos...
• End-to-end visibility, real-time troubleshooting,  and inventory support for EX and C Series  (Release 1.0 included Cisc...
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   20
• Medianet on Cisco.com - http://www.cisco.com/go/medianet                   Autoconfiguration: http://www.cisco.com/go/au...
Visit Cisco.com for more information, including presentations,videos, and data sheets:www.cisco.com/go/cpcmEvaluation copi...
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   23
Medianet and Prime- The Video Experience
Medianet and Prime- The Video Experience
Medianet and Prime- The Video Experience
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Medianet and Prime- The Video Experience

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Successfully deploy advanced multimedia applications like videoconferencing and Telepresence to save operational costs, ensure quality of experience, and troubleshoot.

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Medianet and Prime- The Video Experience

  1. 1. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  2. 2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  3. 3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  4. 4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  5. 5. Medianet is an end to end architecture for a media-optimized network. Medianet allows the deployment, scalability and optimization of quality of experience of rich media solutions into the organization. Media Aware : Deliver the best experience. Detection and optimization of different types of media and application . Endpoint aware : Easy deployment. Automatic Detection and Configuration of endpoints. Network Aware : Easy to deploy and administrate. Detect and respond to changes in devices, connection and service availability experience efficiency simplicity reliability© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  6. 6. User Deployment Operations Experience • Complex, manual • Inability to assess • Inadequate tools to deployment and manage Video provide predictable requires highly impact to Business and optimal user skilled personnel Critical Applications experience • Is the Network • Lack ability to ready for Rich differentiate Media Applications applications© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  7. 7. An end-to-end IP architecture Medianet technology that enables pervasive rich Smarter embedded into media experiences Network routers and switches Adaptation Integration Automation Shared SharedMedianet technology Smarter Media networked embedded into resources endpoints Endpoints Services
  8. 8. Deliver the Network Optimized for Video Anytime, Anywhere, Any Device Video, Voice and Data Applications Media Services Interface (end-point and Proxy) APIs Plug & Media Play Multicast NetFlow Monitoring RSVP NBAR Management Security IPSLA SAF Media PfR QoS Media Services Awareness Proxy Media Optimi- zation
  9. 9. Without a Medianet With a Medianet  Endpoints and Switches discover  Manual process to discover, each other configure, and track devices  Switches provide pre-defined configurations and policies  Endpoints request the necessary resources and policies Track this What device ? asset You’ll need are you? these policies ? WAN I’m an IP Network Camera –I WAN need this Medianet bandwidth Solution Description Benefits Cisco Medianet Auto Configuration automates the network to learn about new video endpoints  Simplifies the deployment, moves, adds and and application as they connect to the network changes of rich media and end points Cisco Media Services Interface enables  Reduces ongoing operational costs applications to consistently leverage intelligent  Automatically tracks assets network services to improve the quality of video  Adds network intelligence to video endpoints and experience applications© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  10. 10. Without a Medianet With a Medianet  Before event IPSLA VO tests with  Lack of visibility into network conditions realistic synthetic traffic with video  Performance monitoring monitors  Inability to pinpoint problems for up to network conditions in real time days  Media Trace collects critical information hop by hop for faster problem resolution Dropping packets Hey the Fix the problem, Adding problem is on this Video enhanced Jitter MPLS link! MPLS Internet ? Internet Solution Description BenefitsCisco Medianet Media Monitoring  Reduces time and costs to resolve video problems Enhances visibility into the network  Analyzes real-time traffic without needing probes Provides complete operational control of the network  Helps with video application planning pre- Validates network capacity and configuration in deployment or pre-event advance© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  11. 11. Do I Have to Upgrade My Whole Network?• Media monitoring does NOT need to be in every hop for benefits to be realized• Start in trouble spots or high usage areas• The more locations are upgraded the more visibility and benefits you get!Here is an example of media monitoring deployment:• Phase 1: remote sites (expensive to troubleshoot)—enable Performance Monitor for high value applications (e.g. videoconferencing and webex)• Phase 2: trouble spots; high value applications—recurring issues on campus A• Phase 3: new sites where additional visibility is needed to easily localize problems – based on what we learned on phases 1 and 2 Bottleneck Campus A
  12. 12. • Medianet Readiness Assessment • Medianet “plug-in” provides workflows for provisioning autoconfiguration and location settings and tracking of medianet endpoints Cisco Prime LANManagement Solution • More info: http://cisco.com/go/lms • End-to-end proactive, network based monitoring, troubleshooting & analysis of application traffic • Supports a variety of sources including performance monitor Cisco Prime • More info: http://www.cisco.com/go/pam Assurance Manager • Supports timely end-to-end visibility and isolation of video-related issues for TelePresence & Tandberg sessions • Provides deeper network path visibility with mediatrace Cisco Prime Collaboration Manager • More info: http://www.cisco.com/go/cpcm • Tools from other vendors supporting medianet features. • More info: http://developer.cisco.com/web/mnts/partners CDN Partner Tools
  13. 13. • Medianet Media Monitoring features Mediatrace for dynamic troubleshooting IPSLA Video Operation generates realistic synthetic media traffic
  14. 14. Simplifies Operations for Video Collaboration Services• End-to-end service monitoring: Significantly reduce operating costs by reducing time required to located problems that affect service• Real-time service troubleshooting and diagnostics: Dramatically reduce time needed to detect and resolve problems• Service-readiness assessment with medianet: Ease validation of network readiness prior to new video End-User Experience endpoint deployments Need to diagnose• Executive summaries: Instantly view service degradation Need to reduce problems more costs and help ensure more system uptime; quickly view use quickly trends and help ensure optimal resource allocation• Simplified reports: Easily view ROI and quickly analyze use and problem trends through comprehensive reports• Centralized inventory of video infrastructure: Quickly and easily access comprehensive inventory details
  15. 15. • End-to-end visibility, real-time troubleshooting, and inventory support for EX and C Series (Release 1.0 included Cisco TelePresence® System)• Support for scheduled meetings from Cisco TelePresence Management Suite (Release 1.0 included Cisco TelePresence Manager)• At-a-glance executive summaries and out-of-the box, simplified usage and diagnostic reports• Deeper visibility on medianet-enabled networks into flow-related statistics at hot spots (Release 1.0 introduced mediatrace and IP SLA VO)• Integration with other Cisco Prime® management systems (Cisco Prime LMS and NAM) offering critical diagnostic information about the network along the video path
  16. 16. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  17. 17. • Medianet on Cisco.com - http://www.cisco.com/go/medianet Autoconfiguration: http://www.cisco.com/go/autoconfiguration Media Monitoring: http://www.cisco.com/go/mediamonitoring MSI: http://www.cisco.com/en/US/solutions/ns340/ns857/ns156/ns1094/media_servic es_interface.html • Medianet Knowledge Base - http://www.cisco.com/web/solutions/medianet/knowledgebase/index.html • Medianet Support forum - https://supportforums.cisco.com/community/etc/medianet • Medianet Blogs - http://blogs.cisco.com/tag/medianet/ • Cisco Developer Network for Medianet - http://developer.cisco.com/web/mnets© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
  18. 18. Visit Cisco.com for more information, including presentations,videos, and data sheets:www.cisco.com/go/cpcmEvaluation copies are available:http://www.cisco.com/go/marketplace
  19. 19. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

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