SlideShare a Scribd company logo
1 of 3
Setting New Wireless
Venue Benchmark

Customer Case Study

Fira de Barcelona delivers superior Wi-Fi service for 49th Annual Meeting of the European Association
for the Study of Diabetes
EXECUTIVE SUMMARY
Customer Name: Fira de Barcelona
Industry: Hospitality
Location: Spain
Number of Employees: 300
Challenge
•	Improve wireless performance and event
experience to equal world’s best
•	Make Wi-Fi easier and less expensive
to deliver
•	Showcase innovation and make mobility
a venue differentiator

Solution
•	Cisco service provider Wi-Fi solution,
delivering high-density wireless
LAN performance required by
venues managing record numbers
of mobile devices and thousands of
simultaneous connections

Results
•	Delivered continuous connectivity to
60,000 visitors, using less power and
engineering effort
•	Reduced access infrastructure hardware
requirements by 50 percent
•	Set new benchmark for medical
event organizer

Challenge
Since 1932, Fira de Barcelona has been one of the most important trade fair
institutions in Europe. Every year it organizes and hosts events spanning all aspects
of the global business and social calendars. Closely linked to the Barcelona brand,
with its trade fair tradition, its economic contribution to the city is estimated at over
EURO€2.5 billion (US$3.4 billion).
To sustain that global conference venue ranking, however, Fira has to continuously
innovate. These days, delegates arrive with multiple mobile devices, and expect that
the user experience should be at least as good as they get in the office. In particular,
attendees expect download and upload speeds should perform like LANs. The cost
of not meeting these needs is negative customer satisfaction scores and, worse,
non-attendance at future events.
Hosting global technology shows such as the annual Mobile World Congress
means that Fira has to always be familiar with the latest advanced technology. That
requirement came sharply into focus in September 2013 with the 49th meeting of
the European Association for the Study of Diabetes (EASD). One of the four biggest
annual medical conferences in Europe, it draws attendees from over 100 countries.
“We knew that high-bandwidth Wi-Fi with complete venue coverage would be the
minimum expectation,” says Antoni Llevat, telecom manager at Fira, “while reliability
had to be second-to-none. At this kind of event, if there’s a 15-minute outage, it’s
a crisis.”

Solution
Cisco is the partner of choice for meeting these kinds of needs. The Fira LAN
infrastructure comprises Cisco® 7600 Series Routers for aggregation, and Cisco
Catalyst® 6500 Series Switches in the core, linked to Cisco 3700 Series Multiservice
Access Routers in each venue. The infrastructure includes a base of about 200 Cisco
wireless access points, with a further 100 in back office areas, and 200 spare devices
to cater for specific events. Three Cisco 5508 Series Wireless Controllers, two for
the venue and one for the offices, manage this estate, while a Cisco Wireless Control
System provides comprehensive reporting.

© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.		

Page 1 of 3
Customer Case Study

“Cisco CleanAir improves
spectrum visibility. “We
can see the quality of the
signals and any obscured
areas where people may
be experiencing low Wi-Fi
performance.”
Antoni Llevat
Telecoms Manager
Fira de Barcelona

Fira pays careful attention to IT lifecycle management, and it normally runs a
technology refresh when appropriate. With the EASD event fast approaching, a
number of wireless access points were upgraded to Cisco Aironet® 2600 Series
with Cisco CleanAir® technology. These technologies offer a self-healing system
that continuously monitors the health of the WLAN. If a source of interference is
discovered, automatic channel switching helps ensure network uptime and the quality
of the user experience.
“Cisco CleanAir improves spectrum visibility,” says Llevat. “We can see the quality
of the signals and any obscured areas where people may be experiencing low
Wi‑Fi performance.”
Working with a local implementation partner, from floor plans provided by the
EASD organization, Fira conducted a detailed site survey for optimal access point
positioning and density, even placing some devices under lecture hall seats. This
analysis factored in usage patterns for different areas, for example the fact that
transit zones need fewer connections than conference areas.
As well as providing delegates with widespread Wi-Fi coverage, extra wireless
connections were established for EASD personnel and the media. All hardware
elements, especially wireless access points, had to conform to radiation emission
guidelines so as to not impact medical devices, such as insulin pumps or heart
pacemakers. This target was achieved and confirmed in a hardware emissions
statement from Cisco.

Results
Demand for connectivity at the EASD 2013 meeting was the highest that Fira had
ever recorded for a medical conference. Some 15,000 people attended on each of
the four days, enjoying aggregate connection speeds of 2.5Gbps throughout. On
average, 2000 devices were connected to the Cisco WLAN at any time; and up to
26 percent of attendees stayed online in the lecture halls.
Even against that hectic backdrop, no significant network issues occurred and,
furthermore, the Cisco wireless platform consumed significantly less power and
engineering effort. “We only had to deploy around 192 access points, roughly half the
number required for other large congresses months earlier,” says Llevat.

“Between 2013 in Barcelona
and the year before, there’s
no comparison. The Cisco
environment worked
brilliantly. It was much easier
to interact and participate.
Surveys show people were
delighted and expect this
technology in future.”
Klaus Lipka
Project Manager
BK Systeme

EASD offered attendees a virtual meeting mobile app so they could access further
information to complement discussions at lectures and other sessions. Making it one
of the largest free academic portals available to the medical community, this app also
extended the event to more than 250,000 participants around the world.
During the event, Fira relied on Cisco location analytics, and on Fira’s Monitoring
Dashboard, to pinpoint trouble spots in real time. Cisco reporting capabilities
helped gather further insight into how attendees were using wireless connectivity
throughout the event. “Using these customized tools, we were able to show the
EASD management team graphical representations of what was going on. They
found that a lot more compelling than seeing the data on a spreadsheet,” says
Klaus Lipka, project manager with BK Systeme, the IT systems provider for EASD.
The Barcelona event set a new benchmark for all future EASD annual meetings.
Some Wi-Fi had been available during the 2012 conference, but only in public areas
and not in lecture halls. “Between 2013 in Barcelona and the year before, there’s
no comparison,” Lipka says. “The Cisco environment worked brilliantly. It was much
easier to interact and participate. Surveys show people were delighted and expect
this technology in future.”

© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.		

Page 2 of 3
Customer Case Study

For More Information
To learn more about the Cisco architectures and solutions featured in this case study
go to:
www.cisco.com/go/spwifi
www.cisco.com/go/cleanair

Product List
Wireless
•• Cisco 5508 Series Wireless Controllers
•• Cisco Wireless Control System
•• Cisco Aironet 2600 Series Access Points with Cisco CleanAir technology
Routing and Switching
•• Cisco 7600 Series Routers
•• Cisco Catalyst 6500 Series Switches
•• Cisco 3700 Series Multiservice Access Routers

Americas Headquarters
Cisco Systems, Inc.
San Jose, CA

Asia Pacific Headquarters
Cisco Systems (USA) Pte. Ltd.
Singapore

Europe Headquarters
Cisco Systems International BV Amsterdam,
The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go
to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply
a partnership relationship between Cisco and any other company. (1110R)
© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.	

Printed in the UK	

ES/1213	

Page 3 of 3

More Related Content

More from Cisco Service Provider Mobility

Simulate IP Fast Reroute Loop-Free Alternate (LFA) White Paper
Simulate IP Fast Reroute Loop-Free Alternate (LFA) White PaperSimulate IP Fast Reroute Loop-Free Alternate (LFA) White Paper
Simulate IP Fast Reroute Loop-Free Alternate (LFA) White PaperCisco Service Provider Mobility
 
Planning and Designing Networks with the Cisco MATE Portfolio (White Paper)
Planning and Designing Networks with the Cisco MATE Portfolio (White Paper)Planning and Designing Networks with the Cisco MATE Portfolio (White Paper)
Planning and Designing Networks with the Cisco MATE Portfolio (White Paper)Cisco Service Provider Mobility
 
Model Complex Routing with Cisco MATE Design External Endpoints (White Paper)
Model Complex Routing with Cisco MATE Design External Endpoints (White Paper)Model Complex Routing with Cisco MATE Design External Endpoints (White Paper)
Model Complex Routing with Cisco MATE Design External Endpoints (White Paper)Cisco Service Provider Mobility
 
IP Network Control Turning an Art into a Science (Customer Case Study)
IP Network Control Turning an Art into a Science (Customer Case Study)IP Network Control Turning an Art into a Science (Customer Case Study)
IP Network Control Turning an Art into a Science (Customer Case Study)Cisco Service Provider Mobility
 
Forecasting Traffic Growth and Impact with Cisco MATE Design (White Paper)
Forecasting Traffic Growth and Impact with Cisco MATE Design (White Paper)Forecasting Traffic Growth and Impact with Cisco MATE Design (White Paper)
Forecasting Traffic Growth and Impact with Cisco MATE Design (White Paper)Cisco Service Provider Mobility
 
Data Center Migration and Network Bandwidth Assessments with Cisco MATE Desig...
Data Center Migration and Network Bandwidth Assessments with Cisco MATE Desig...Data Center Migration and Network Bandwidth Assessments with Cisco MATE Desig...
Data Center Migration and Network Bandwidth Assessments with Cisco MATE Desig...Cisco Service Provider Mobility
 
El futuro cinematográfico de la industria inalámbrica
El futuro cinematográfico de la industria inalámbrica El futuro cinematográfico de la industria inalámbrica
El futuro cinematográfico de la industria inalámbrica Cisco Service Provider Mobility
 
Architecture for Mobile Data Offload over Wi-Fi Access Networks (White Paper)
Architecture for Mobile Data Offload over Wi-Fi Access Networks (White Paper)Architecture for Mobile Data Offload over Wi-Fi Access Networks (White Paper)
Architecture for Mobile Data Offload over Wi-Fi Access Networks (White Paper)Cisco Service Provider Mobility
 
Building Accurate Traffic Matrices with Demand Deduction (White Paper)
Building Accurate Traffic Matrices with Demand Deduction (White Paper)Building Accurate Traffic Matrices with Demand Deduction (White Paper)
Building Accurate Traffic Matrices with Demand Deduction (White Paper)Cisco Service Provider Mobility
 
Next-Generation Knowledge Workers TweetChat – Transcript
Next-Generation Knowledge Workers TweetChat – TranscriptNext-Generation Knowledge Workers TweetChat – Transcript
Next-Generation Knowledge Workers TweetChat – TranscriptCisco Service Provider Mobility
 
Small-Cell Backhaul: Industry Trends and Market Overview
Small-Cell Backhaul: Industry Trends and Market OverviewSmall-Cell Backhaul: Industry Trends and Market Overview
Small-Cell Backhaul: Industry Trends and Market OverviewCisco Service Provider Mobility
 
MTC: Cuando las máquinas hablan (Otra moda que define la industria) - also av...
MTC: Cuando las máquinas hablan (Otra moda que define la industria) - also av...MTC: Cuando las máquinas hablan (Otra moda que define la industria) - also av...
MTC: Cuando las máquinas hablan (Otra moda que define la industria) - also av...Cisco Service Provider Mobility
 
MTC: When Machines Communicate (A New Hot Topic Taking Over the Industry) - a...
MTC: When Machines Communicate (A New Hot Topic Taking Over the Industry) - a...MTC: When Machines Communicate (A New Hot Topic Taking Over the Industry) - a...
MTC: When Machines Communicate (A New Hot Topic Taking Over the Industry) - a...Cisco Service Provider Mobility
 
Cisco Activities at Small Cell Events, London: June 2013
Cisco Activities at Small Cell Events, London: June 2013Cisco Activities at Small Cell Events, London: June 2013
Cisco Activities at Small Cell Events, London: June 2013Cisco Service Provider Mobility
 

More from Cisco Service Provider Mobility (20)

Simulate IP Fast Reroute Loop-Free Alternate (LFA) White Paper
Simulate IP Fast Reroute Loop-Free Alternate (LFA) White PaperSimulate IP Fast Reroute Loop-Free Alternate (LFA) White Paper
Simulate IP Fast Reroute Loop-Free Alternate (LFA) White Paper
 
Planning and Designing Networks with the Cisco MATE Portfolio (White Paper)
Planning and Designing Networks with the Cisco MATE Portfolio (White Paper)Planning and Designing Networks with the Cisco MATE Portfolio (White Paper)
Planning and Designing Networks with the Cisco MATE Portfolio (White Paper)
 
SP Wi-Fi Monetization Thought Leadership
SP Wi-Fi Monetization Thought LeadershipSP Wi-Fi Monetization Thought Leadership
SP Wi-Fi Monetization Thought Leadership
 
Small Cells in the Enterprise
Small Cells in the EnterpriseSmall Cells in the Enterprise
Small Cells in the Enterprise
 
Model Complex Routing with Cisco MATE Design External Endpoints (White Paper)
Model Complex Routing with Cisco MATE Design External Endpoints (White Paper)Model Complex Routing with Cisco MATE Design External Endpoints (White Paper)
Model Complex Routing with Cisco MATE Design External Endpoints (White Paper)
 
IP Network Control Turning an Art into a Science (Customer Case Study)
IP Network Control Turning an Art into a Science (Customer Case Study)IP Network Control Turning an Art into a Science (Customer Case Study)
IP Network Control Turning an Art into a Science (Customer Case Study)
 
Forecasting Traffic Growth and Impact with Cisco MATE Design (White Paper)
Forecasting Traffic Growth and Impact with Cisco MATE Design (White Paper)Forecasting Traffic Growth and Impact with Cisco MATE Design (White Paper)
Forecasting Traffic Growth and Impact with Cisco MATE Design (White Paper)
 
5G: Your Questions Answered
5G: Your Questions Answered5G: Your Questions Answered
5G: Your Questions Answered
 
Data Center Migration and Network Bandwidth Assessments with Cisco MATE Desig...
Data Center Migration and Network Bandwidth Assessments with Cisco MATE Desig...Data Center Migration and Network Bandwidth Assessments with Cisco MATE Desig...
Data Center Migration and Network Bandwidth Assessments with Cisco MATE Desig...
 
El futuro cinematográfico de la industria inalámbrica
El futuro cinematográfico de la industria inalámbrica El futuro cinematográfico de la industria inalámbrica
El futuro cinematográfico de la industria inalámbrica
 
MATE Design (Data Sheet)
MATE Design (Data Sheet)MATE Design (Data Sheet)
MATE Design (Data Sheet)
 
Architecture for Mobile Data Offload over Wi-Fi Access Networks (White Paper)
Architecture for Mobile Data Offload over Wi-Fi Access Networks (White Paper)Architecture for Mobile Data Offload over Wi-Fi Access Networks (White Paper)
Architecture for Mobile Data Offload over Wi-Fi Access Networks (White Paper)
 
Building Accurate Traffic Matrices with Demand Deduction (White Paper)
Building Accurate Traffic Matrices with Demand Deduction (White Paper)Building Accurate Traffic Matrices with Demand Deduction (White Paper)
Building Accurate Traffic Matrices with Demand Deduction (White Paper)
 
Next-Generation Knowledge Workers TweetChat – Transcript
Next-Generation Knowledge Workers TweetChat – TranscriptNext-Generation Knowledge Workers TweetChat – Transcript
Next-Generation Knowledge Workers TweetChat – Transcript
 
Small-Cell Backhaul: Industry Trends and Market Overview
Small-Cell Backhaul: Industry Trends and Market OverviewSmall-Cell Backhaul: Industry Trends and Market Overview
Small-Cell Backhaul: Industry Trends and Market Overview
 
Evolving Mobile Data Application Services With SDN
Evolving Mobile Data Application Services With SDNEvolving Mobile Data Application Services With SDN
Evolving Mobile Data Application Services With SDN
 
MTC: Cuando las máquinas hablan (Otra moda que define la industria) - also av...
MTC: Cuando las máquinas hablan (Otra moda que define la industria) - also av...MTC: Cuando las máquinas hablan (Otra moda que define la industria) - also av...
MTC: Cuando las máquinas hablan (Otra moda que define la industria) - also av...
 
MTC: When Machines Communicate (A New Hot Topic Taking Over the Industry) - a...
MTC: When Machines Communicate (A New Hot Topic Taking Over the Industry) - a...MTC: When Machines Communicate (A New Hot Topic Taking Over the Industry) - a...
MTC: When Machines Communicate (A New Hot Topic Taking Over the Industry) - a...
 
The Mobile Paradox
The Mobile ParadoxThe Mobile Paradox
The Mobile Paradox
 
Cisco Activities at Small Cell Events, London: June 2013
Cisco Activities at Small Cell Events, London: June 2013Cisco Activities at Small Cell Events, London: June 2013
Cisco Activities at Small Cell Events, London: June 2013
 

Recently uploaded

Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...BookNet Canada
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxAna-Maria Mihalceanu
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024BookNet Canada
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observabilityitnewsafrica
 
JET Technology Labs White Paper for Virtualized Security and Encryption Techn...
JET Technology Labs White Paper for Virtualized Security and Encryption Techn...JET Technology Labs White Paper for Virtualized Security and Encryption Techn...
JET Technology Labs White Paper for Virtualized Security and Encryption Techn...amber724300
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...BookNet Canada
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneUiPathCommunity
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentMahmoud Rabie
 
Software Security in the Real World w/Kelsey Hightower
Software Security in the Real World w/Kelsey HightowerSoftware Security in the Real World w/Kelsey Hightower
Software Security in the Real World w/Kelsey HightowerAnchore
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Hiroshi SHIBATA
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Kaya Weers
 
Arti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdfArti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdfwill854175
 

Recently uploaded (20)

Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance Toolbox
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
 
JET Technology Labs White Paper for Virtualized Security and Encryption Techn...
JET Technology Labs White Paper for Virtualized Security and Encryption Techn...JET Technology Labs White Paper for Virtualized Security and Encryption Techn...
JET Technology Labs White Paper for Virtualized Security and Encryption Techn...
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
 
WomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyoneWomenInAutomation2024: AI and Automation for eveyone
WomenInAutomation2024: AI and Automation for eveyone
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career Development
 
Software Security in the Real World w/Kelsey Hightower
Software Security in the Real World w/Kelsey HightowerSoftware Security in the Real World w/Kelsey Hightower
Software Security in the Real World w/Kelsey Hightower
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App Framework
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)
 
Arti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdfArti Languages Pre Seed Pitchdeck 2024.pdf
Arti Languages Pre Seed Pitchdeck 2024.pdf
 

Fira de Barcelona: Setting New Wireless Venue Benchmark

  • 1. Setting New Wireless Venue Benchmark Customer Case Study Fira de Barcelona delivers superior Wi-Fi service for 49th Annual Meeting of the European Association for the Study of Diabetes EXECUTIVE SUMMARY Customer Name: Fira de Barcelona Industry: Hospitality Location: Spain Number of Employees: 300 Challenge • Improve wireless performance and event experience to equal world’s best • Make Wi-Fi easier and less expensive to deliver • Showcase innovation and make mobility a venue differentiator Solution • Cisco service provider Wi-Fi solution, delivering high-density wireless LAN performance required by venues managing record numbers of mobile devices and thousands of simultaneous connections Results • Delivered continuous connectivity to 60,000 visitors, using less power and engineering effort • Reduced access infrastructure hardware requirements by 50 percent • Set new benchmark for medical event organizer Challenge Since 1932, Fira de Barcelona has been one of the most important trade fair institutions in Europe. Every year it organizes and hosts events spanning all aspects of the global business and social calendars. Closely linked to the Barcelona brand, with its trade fair tradition, its economic contribution to the city is estimated at over EURO€2.5 billion (US$3.4 billion). To sustain that global conference venue ranking, however, Fira has to continuously innovate. These days, delegates arrive with multiple mobile devices, and expect that the user experience should be at least as good as they get in the office. In particular, attendees expect download and upload speeds should perform like LANs. The cost of not meeting these needs is negative customer satisfaction scores and, worse, non-attendance at future events. Hosting global technology shows such as the annual Mobile World Congress means that Fira has to always be familiar with the latest advanced technology. That requirement came sharply into focus in September 2013 with the 49th meeting of the European Association for the Study of Diabetes (EASD). One of the four biggest annual medical conferences in Europe, it draws attendees from over 100 countries. “We knew that high-bandwidth Wi-Fi with complete venue coverage would be the minimum expectation,” says Antoni Llevat, telecom manager at Fira, “while reliability had to be second-to-none. At this kind of event, if there’s a 15-minute outage, it’s a crisis.” Solution Cisco is the partner of choice for meeting these kinds of needs. The Fira LAN infrastructure comprises Cisco® 7600 Series Routers for aggregation, and Cisco Catalyst® 6500 Series Switches in the core, linked to Cisco 3700 Series Multiservice Access Routers in each venue. The infrastructure includes a base of about 200 Cisco wireless access points, with a further 100 in back office areas, and 200 spare devices to cater for specific events. Three Cisco 5508 Series Wireless Controllers, two for the venue and one for the offices, manage this estate, while a Cisco Wireless Control System provides comprehensive reporting. © 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 3
  • 2. Customer Case Study “Cisco CleanAir improves spectrum visibility. “We can see the quality of the signals and any obscured areas where people may be experiencing low Wi-Fi performance.” Antoni Llevat Telecoms Manager Fira de Barcelona Fira pays careful attention to IT lifecycle management, and it normally runs a technology refresh when appropriate. With the EASD event fast approaching, a number of wireless access points were upgraded to Cisco Aironet® 2600 Series with Cisco CleanAir® technology. These technologies offer a self-healing system that continuously monitors the health of the WLAN. If a source of interference is discovered, automatic channel switching helps ensure network uptime and the quality of the user experience. “Cisco CleanAir improves spectrum visibility,” says Llevat. “We can see the quality of the signals and any obscured areas where people may be experiencing low Wi‑Fi performance.” Working with a local implementation partner, from floor plans provided by the EASD organization, Fira conducted a detailed site survey for optimal access point positioning and density, even placing some devices under lecture hall seats. This analysis factored in usage patterns for different areas, for example the fact that transit zones need fewer connections than conference areas. As well as providing delegates with widespread Wi-Fi coverage, extra wireless connections were established for EASD personnel and the media. All hardware elements, especially wireless access points, had to conform to radiation emission guidelines so as to not impact medical devices, such as insulin pumps or heart pacemakers. This target was achieved and confirmed in a hardware emissions statement from Cisco. Results Demand for connectivity at the EASD 2013 meeting was the highest that Fira had ever recorded for a medical conference. Some 15,000 people attended on each of the four days, enjoying aggregate connection speeds of 2.5Gbps throughout. On average, 2000 devices were connected to the Cisco WLAN at any time; and up to 26 percent of attendees stayed online in the lecture halls. Even against that hectic backdrop, no significant network issues occurred and, furthermore, the Cisco wireless platform consumed significantly less power and engineering effort. “We only had to deploy around 192 access points, roughly half the number required for other large congresses months earlier,” says Llevat. “Between 2013 in Barcelona and the year before, there’s no comparison. The Cisco environment worked brilliantly. It was much easier to interact and participate. Surveys show people were delighted and expect this technology in future.” Klaus Lipka Project Manager BK Systeme EASD offered attendees a virtual meeting mobile app so they could access further information to complement discussions at lectures and other sessions. Making it one of the largest free academic portals available to the medical community, this app also extended the event to more than 250,000 participants around the world. During the event, Fira relied on Cisco location analytics, and on Fira’s Monitoring Dashboard, to pinpoint trouble spots in real time. Cisco reporting capabilities helped gather further insight into how attendees were using wireless connectivity throughout the event. “Using these customized tools, we were able to show the EASD management team graphical representations of what was going on. They found that a lot more compelling than seeing the data on a spreadsheet,” says Klaus Lipka, project manager with BK Systeme, the IT systems provider for EASD. The Barcelona event set a new benchmark for all future EASD annual meetings. Some Wi-Fi had been available during the 2012 conference, but only in public areas and not in lecture halls. “Between 2013 in Barcelona and the year before, there’s no comparison,” Lipka says. “The Cisco environment worked brilliantly. It was much easier to interact and participate. Surveys show people were delighted and expect this technology in future.” © 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 2 of 3
  • 3. Customer Case Study For More Information To learn more about the Cisco architectures and solutions featured in this case study go to: www.cisco.com/go/spwifi www.cisco.com/go/cleanair Product List Wireless •• Cisco 5508 Series Wireless Controllers •• Cisco Wireless Control System •• Cisco Aironet 2600 Series Access Points with Cisco CleanAir technology Routing and Switching •• Cisco 7600 Series Routers •• Cisco Catalyst 6500 Series Switches •• Cisco 3700 Series Multiservice Access Routers Americas Headquarters Cisco Systems, Inc. San Jose, CA Asia Pacific Headquarters Cisco Systems (USA) Pte. Ltd. Singapore Europe Headquarters Cisco Systems International BV Amsterdam, The Netherlands Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) © 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Printed in the UK ES/1213 Page 3 of 3