Retail BenefitsIncrease revenue by giving customers relevant promotions based on contextIncrease customer satisfaction through indoor wireless access to aid in purchase decisionEnhance in-store experience by using location analytics to optimize store layoutHospitality BenefitsIncrease revenue through personalized 3rd party advertising and upsell campaignsIncrease customer satisfaction through indoor wireless access and personalized mobile experienceTransportation (i.e. Airports) BenefitsIdentify high traffic areas that could be better utilized Analyze which displays or promotions are effective through dwell timesAssign effectiveness to 3rd party signage based on viewership
In order to achieve the best results from the new services being introduced with 7.4 the underlying WLAN must be properly deployed with location in mind. However, even an installed WLAN which is not deployed in accordance with the Best Practices for AP count and placement for a Location enabled network will still be able to utilize these new services. There is a new deployment guide being published which addresses the new concepts of accuracy, and currency. We are most concerned about accuracy in the physical deployment as it is effected by the number and placement of APs.
Although not normaly requiring adjustment, both the polling interval and the size of the dataset requested can be adjusted in the opt/mse/analytics/intellify/tools/MSEclient/mse.properties file
The rules section allows the user to identify the specific set of devices to which to apply the analytics. In order to describe the subset of data, parameterized rule types have been created. Therefore, the rule around date presents the user with valid dates of location points in the database. The time rule allows the user to specify any hour/minute within 24 hours. Rules on paths identify devices with possible start, finish and/or intermediate points on a path. A number of rules together is called a “ruleset”.
The rules section allows the user to identify the specific set of devices to which to apply the analytics.
Fundamental to the Cisco Unified Network (CUWN) is the WiFi access point (AP) which, in addition to serving clients, measures and reports the RSSI in real-time to it’s controlling Wireless LAN Controller (WLC), either Unified or FlexConnect, which aggregates and periodically reports these measurements to the Mobility Services Engine (MSE) via the Network Mobility Service Protocol (NMSP). The MSE applies advanced positioning algorithms to determine location (based on RF Fingerprinting/modeling), dispatches location notifications as needed (e.g. to 3rd-party applications such as Meridian Mobile Concierge) and stores them for statistical processing (e.g. by Location Analytics). The PI displays this location on indoor map and provides seamless management of all CUWN elements (AP, WLC, MSE, etc).
In the co-located architecture, the BW available between the elements is typically >= 100Mb/s (i.e. Ethernet) and is very large compared to typical LBS traffic (usu. < 1Mb/s) so we can usu. ignore the additional BW. However, the MSE transaction rate, transactions-per-second (TPS), needs to be considered as this is a function of client-type and mobility (e.g. employees, customers) and may reach >1000 TPS (e.g. 100K clients per campus or venue) and is significant load for the Oracle DB-based MSE application mandating additional MSE appliances. In the partly distributed architecture, the BW available between the MSE and application server (cloud) is typically limited (e.g. T-1) and so the SOAP/XML API traffic must be considered. For example, an MSE at a data-center that aggregates location services for many sites (e.g. 100K clients) may oversubscribe the WAN link simply from its northbound API traffic (e.g. 5Mb/s) mandating an upgrade in the Internet/WAN SLA. In addition, this same application would generate significant MSE TPS as above. In the fully distributed architecture, the BW available between the WLC and MSE is also limited and so the NMSP traffic must be considered. For example, a WLC at a remote site that supports a single venue (e.g. 10K clients) may over-subscribe its WAN/Intranet link from just NMSP traffic (e.g. 1.5Mb/s). In addition, this same application would generate significant MSE TPS as above.
A typical in-building LBS venue is shown.In this venue, some areas (green/purple) are marked as areas-of-interest (zones) for the purpose of presence or proximity determination where as the rest of the venue is un-zoned for general asset or mobility/path-tracking.
The RF network can support above applications based on the expected accuracy (delta between estimated and actual location) and currency (time between location estimates) required. The accuracy is a direct function of the AP density (& AP height) while the currency is a function of the AP density & client-type (since each ‘probes’ the network at a different rate). Currency is not applicable to Presence application since it does not have multiple location estimates as others.
New AP planning: Prime’s RF planninghttp://www.cisco.com/en/US/products/ps10315/products_tech_note09186a0080bba943.shtml#wireless).Existing deployments: expected accuracy from Context-Aware Service Configuration Guide .http://www.cisco.com/en/US/docs/wireless/mse/3350/7.0/CAS/configuration/guide/msecg_ch7_CAS.html)
A typical RF calibration consists of a walk-around of the target environment with a mobile device and allowing multiple AP’s to sample the RSSI of this device. In order to account for environmental variations, many data samples are recorded for a calibrating device during the calibration process.Consideration should also be given to areas of mixed RF attenuation (e.g manufacturing or warehouses) where there might be stacked goods or dense obstruction in one area of the building and/or open spaces used for assembly or shipping. These areas should be treated as independent zones therefore restricting calibration to the areas where highest accuracy is required. If highest accuracy is required for all of these zones in a mixed area then it is possible to break the floor area into individual maps and apply separate RF models but at the cost of inaccuracy at the cell or map boundary
Other protocols and services also include802.11u for advertising available servicesHotspot 2.0 for seamless client onboarding to the networkMSAP for push notifications and service delivery
The MSE and NCS must be on a routed network so it can access and resolve DNS of www.meridianapp.com so the MSE can push all the MSE CAS notifications using port 80 http to Meridian App cloud server Data bandwidth required for for each wireless client position or zone notification from the MSE to the Meridian Cloud server can be up to a maximum of 1MB/second.
MSE software release 7.4 automates the Meridian account creation process by sending an http POST command to the Meridian servers @ edit.meridianapps.com/api/mse/setup so manual account creation is no longer a requirement.
The final Master Marketing Agreement will also contain the names and contact information for Meridians DE’s
Position of walls , doors and other points of interest extracted from a CAD file by Qualcomm the Map Extraction Tool (MET) and provided to Qualcomm’s Partner Discovery Server.
The Map Extraction Tool (MET) is a desktop application that will accept an indoor map (DXF File) of a venue and after some user input generates QC Map XML and a PNG image that captures the geometric features for walls and doors and POIs such as room numbers. Apart from it, it also generates span xml providing horizontal and vertical span of the floor.
The venue admin is the individual responsible for determining what level of information (doors, walls, furniture etc.) that needs to be visible on the floor maps for their locationThis could be the individual responsible for administering the MSE, or it can be a separate individual altogether.
When importing the MET tool zip file output to the PI during the floor creation process the dimensions (vertical and horizontal) of this new floor will be based on the span xml file generated by MET tool and contained in the zip file.
From the Select a command drop-down list, choose Define New Venue and click Go. The Venue Wizard page appears.Enter the venue name in the Venue Name text box and click Next.In the Floor/Outdoor Association group box, you can configure the following: • From the Area Type drop-down list, choose the area type where you want to display the service advertisement. The possible values are Floor Area and Outdoor Area. Note The Building, Floor Area, and Coverage Area drop-down lists are displayed only if you select Floor Area as the area type. From the Campus drop-down list, choose the campus name where you want to display the service advertisements. From the Building drop-down list, choose the building name where you want the advertisements to appear. From the Floor drop-down list, choose the floor type. From the Coverage Area drop-down list, choose the coverage area within the floor. From the Outdoor Area drop-down list, choose the outdoor area where you want to display the service advertisements. This field is displayed only if you select Outdoor Area as the Area Type. Click Next. The Audio group box appears.From the Audio group box, click Choose File to browse and select the audio file to play the audio notification.Click Next. The Icons group box appears. From the Icons group box, click Choose File to browse and select the icon that you want to display on the clients handset. Click Next. The Venue Apps group box appears.From the Venue Apps group box, choose the venue app on which you want to display the service advertisement from the Web App drop-down list.Click Next. The Additional Venue Information group box appears. From the Additional Information group box, you can provide any additional information that the venue would like to provide to the mobile application. You can configure the following: Enter the location detail in the Location Detail text box. This provides details such as store address, zip code, or street address of the venue. Enter the GPS latitude and longitude of the venue in the Latitude and Longitude text box. This helps the applications to identify the venue accurately. Enter any other additional information that the venue would like to provide to the mobile application in the Additional Information text box. Click Save. This information is applied to the MSE and the synchronization happens automatically
Enter the providers venue name in the Provider Name text box. Click Next. The Icons group box appears. From the Icons group box, click Choose File to browse and select the icon that you want to display on the clients handset. Click Next. The Local Services group box appears. From the Local Services group box, do the following: • Click the blue inverted triangle icon location at the left side of the Local Service # name to expand the Local Service and configure the following: – Choose the service type from the Service Type drop-down list. The possible options are: Directory Info, Sign Up, Discount Coupon, Network Help, and Other. – Enter the display name in the Display Name text box. – Enter the description in the Description text box. – Choose the service URIs from the drop-down list. – Recommended Apps - recommended application for the venue. Click Save.
Choose the venue on which you want the policy to be applied from the Venue drop-down list. Click Next. The Provider group box appears. Choose the provider from the Provider drop-down list. Click Next. The SSID group box appears. From the SSID drop-down list, choose the SSIDs on which you want to broadcast the service advertisements and click OK. You can choose multiple SSIDs. Click Next. The Display Rule group box appears.From the Display Rule group box, you can do the following: • Select the Display Rule radio button. You can select either Everywhere or Near selected APs radio button. By default, Display everywhere is selected. If you select Display everywhere, then it searches for all the Mobile Concierge-supported controllers that provide these SSIDs and assigns these controllers to the MSE. If you select Display near selected APs, then you can configure the following parameters: AP—Select those APs on which you want the advertisements to broadcast. Radio—Select the radio frequency on which you want the advertisements to be broadcasted. The service advertisement is displayed when the mobile device is near the radio band that you have selected. The possible values are 2.4 GHz or 5 GHz. – min RSSI—Enter a value for RSSI at which you want the service advertisements to be displayed on the user interface. Click Finish.