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User Experience Bringing Click To Brick - Solomo

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This presentation was made in the DevNet Zone at Cisco Live, San Francisco, 2014.

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User Experience Bringing Click To Brick - Solomo

  1. 1. USER EXPERIENCE: BRINGING CLICK TO BRICK CISCO LIVE: DevNet MAY 22, 2014
  2. 2. 2CONFIDENTIAL | INTRODUCTION TO SOLOMO MARKET: APPS, ANALYTICS, ENGAGEMENT SOLUTION: SMART LOCATION PLATFORM Agenda INDUSTRIES: USE CASES
  3. 3. 3CONFIDENTIAL | SOLOMO INTRODUCTION SOcial LOcal MObile EXPLORE IT MORE.
  4. 4. 4CONFIDENTIAL | MARKET: Total App Downloads 0.00 5,000,000,000.00 10,000,000,000.00 15,000,000,000.00 20,000,000,000.00 25,000,000,000.00 30,000,000,000.00 35,000,000,000.00 40,000,000,000.00 45,000,000,000.00 Apple App Store Downloads Source: BI Intelligence APPS ANALYTICS ENGAGEMENT “THERE ARE MANY APPS.” – TheFacts.com, 2014
  5. 5. 5CONFIDENTIAL | 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 2010 2011 2012 2013 2014 2015 2016 2017 2018 Other Shopping Center Malls Universities/Educational Institutions Sports Venues/Stadiums Hotels/Resorts Airports Small Retail Stores Dining/Beverage Food and Grocery Large Retail Stores - DIY/Warehouse/Electronics Clothing MARKET: Location Intelligence Analytics Source: ABI Research 80%+ growth in 2014 NumberofBusinessesUsingLIAnalytics(millions) APPS ANALYTICS ENGAGEMENT “BRANDS ARE GROWING IN-LOCATION ANALYTIC PROGRAMS.” – TheFacts.com, 2014
  6. 6. 6CONFIDENTIAL | 0 200 400 600 800 1,000 1,200 1,400 1,600 2011 2012 2013 2014 2015 2016 2017 2018 NumberofEngagementAppDownloads(Millions) RoW Asia-Pacific Europe North America 300%+ growth in 2014 2014: The Launch Year For Location-Enabled Shopping Apps MARKET: Location Intelligence Mobile Engagement Source: ABI Research APPS ANALYTICS ENGAGEMENT “BRAND EXPERIENCES USING MOBILE ENGAGEMENT ARE EXPLODING.” – TheFacts.com, 2014
  7. 7. 7CONFIDENTIAL | SOLOMO: SMART LOCATION PLATFORM SMART APPLICATIONSSMART LOCATIONS WELCOME TO THE EMPIRE STATE BUILDING Digitally Connecting Locations And Visitors “AT SOLOMO, WE DO BOTH.” – TheFacts.com, 2014 analytics engagement
  8. 8. 8CONFIDENTIAL | SOLOMO ExchangeTM: The First Smart Location Platform
  9. 9. 9CONFIDENTIAL | SOLOMO ExchangeTM: The First Smart Location Platform for Location Analytics and Mobile Engagement What do Consumers get? Local Engagement & Experiences Personal Engagement & Experiences Privacy Center What do Businesses Get? Real-Time Mobile Analytics Contextual Offers & Content Delivery Maps & Wayfinding Infrared Bluetooth RFID SOLOMO BeaconTM GPSiBeacon WiFi APIAPI Portal & Maps Your branded app
  10. 10. 10CONFIDENTIAL | Anonymous WiFi On (App Not Necessary) Traffic Analytics Heat Maps, Dwell Time, Visitors, Repeat Visitors, Bounce Rates and much more Checked-In Check-In for Geo-Located Content and Offers (WiFi On, App Necessary) Customer Connection Two-Way Permissioned Dialogue Providing Geo-Specific Content and Offers Signed-In Sign-In for Personalized Offers, Content and Experience (WiFi Not Necessary, App Necessary) Personal Engagement Access to Customer Identity, Preferences, and Intent Consumers Businesses SOLOMO ExchangeTM : Delivers Multiple Levels of Value
  11. 11. 11CONFIDENTIAL | SOLOMO ExchangeTM: Now Sensor Agnostic Integrating New Technologies As They Release <<Cool image here>> Know Device Is in or Near a Location Understand How Close/Far Someone Is from an Area of Interest Determine Where Someone Is and Trace Their Path Presence Data (WiFi, Cameras) Proximity Data (iBeacon/ Bluetooth) Location Data (WiFi, GPS, RFID)
  12. 12. 12CONFIDENTIAL | SOLOMO SMART LOCATIONS: How it works SOLOMO Beacon w/WiFi and Bluetooth antenna BLE device such as Estimote iBeacon Existing Cisco infrastructure Complete analytic and engagement coverage
  13. 13. 14CONFIDENTIAL | ANALYIC & ENGAGMENT VALUE
  14. 14. 15CONFIDENTIAL | • Guest Relations: • Automate mobile service request messages based on location • Integrate chat, voice or employee alerts for a guests’ location • Reduce wait times through employee assistant automations • Feedback: • Deliver real-time surveys and collect feedback during the experience • Customer Experience: • Create second-screen experience with digital signage • Greet customers by name • Integrate Loyalty Programs: • Present offers based on the recipient's preferences • Send messages showing progress to next reward • Offer rewards in exchange for sharing to friends • Scale Content: • Reuse audio, video and images from other media to create an integrated experience Customer Service Marketing & Advertising Applying Analytic Insights • Smart Staffing • Do I have enough store associates? • Staff the right type of people at the right time • Employee Training • Deliver employee product training or product sales scripts based on their location • Asset Inventory • Monitor asset to identify location, notify employees and streamline production Data is the voice of the customer • Optimize Merchandising • Which regions are performing well? • Which regions are slipping? • What are the peak traffic hours? • Revenue Models • Adjust tenant rent or exhibitor costs on traffic numbers • Charge partners for engagement impressions Strategy Workforce & Productivity
  15. 15. 16CONFIDENTIAL | Scale content delivery to increase member satisfaction with localized mobile touch points REVEAL UNDISCOVERED EXPERIENCES Connect to profiles to personalize content further Provide images based on location showing proper technique Deliver videos based on location describing machines or workouts
  16. 16. 17CONFIDENTIAL | Increase revenue by delivering localized messages and offers on behalf of partners REVEAL UNDISCOVERED EXPERIENCES Connect to profiles to personalize cross promotions further Test, scale and measure promotions to gauge strategic partnerships Partner with other health conscious organizations to send contextual promotions
  17. 17. 18CONFIDENTIAL | Enhance and streamline corporate health club programs with localized mobile touch points REVEAL UNDISCOVERED EXPERIENCES Integrate with member profiles to personalize messages Integrate with existing health club apps or corporate branded apps Check-in members through their phone, with no card, fab or badge
  18. 18. 19CONFIDENTIAL | Contextual patient education & alternate scheduling choices while waiting Workflows Improvement by analyzing paths of travel & dwell Locate mobile equipment and shared resources Hospital Information, Maps and Way-Finding Cloud Platform that can provide location and identity for: Deliver Indoor Maps And Routing To Improve Hospital Operations & Patient Satisfaction
  19. 19. 20CONFIDENTIAL | ENTERTAINMENT Traffic Analytics, Indoor Maps, Find-My-Seat Routing, Concession Engagement and Merchandise Lead Generation Personalized Fan Location, Itinerary and Offers Game Information, Maps and Direction Routing Showcase promotional activities, merchandise deals and more Locate & Engage Fans In Targeted Sections Cloud Platform that can provide location and identity for:
  20. 20. 21CONFIDENTIAL | Guests’ Personal Location, Itinerary And Offers Customer Service LOB Applications And Engagement In-terminal Crew Member Check-in And Location Locate & Engage Passengers Not At Gate During Boarding Cloud Platform that can provide location and identity for: In-terminal Analytics To View Passenger And Crew Location & Paths-Of-Travel AIRLINE/AIRPORT OPERATIONS

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