The proliferation of mobile data devices (e.g. iPhone) and especially growth in mobile video (e.g. iPad) has motivated mobile operators and WiFi network operators (SP, SMB, Enterprise, etc) to collaborate in providing cost effective capacity relief of their 3G networks using WiFi. In this presentation, we will examine the drivers, contrast complimentary technologies (e.g. FEMTO, LTE) and identify key architectural elements that enable this key market transition. Following that, we will present Cisco's SP-WiFi solution, core values and related products in support of outdoor and indoor deployment.