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40% of consumers buy more from retailers
who personalize the shopping experience across channels.
Know Your Omnichannel Cu...
Digitization Provides Insights
into the Shopper Journey
WHO
is in your store?
WHERE
did they go in
your store?
WHAT
are th...
Shoppers Exchange Personal Information for Value
99.6%
Cash Rewards
89.3%
Discounts
65.2%
Loyalty Points
Source: The Consu...
65%
Site Visit
70%
Search
History
19%
Purchase
History
75%
Age
73%
Gender
Information Shoppers Will Give You
Source: The C...
of retailers can’t get customer
insights fast enough.
40%
Source: CMO
Use shopper insights to deliver the same
personalization to your in-store customers as
you do your online customers.
Sourc...
More Personalization = More Money
Source: Gartner
of your future revenue will
come from 20% of your
existing customers.
80%
Accelerate your
digital in-store
strategy with Cisco.
Outline onboarding
process and
capabilities.
Enable guest
Wi-Fi.
Gai...
There’s never been a better time to…
www.cisco.com/go/retail
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More Personalization = More Money

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Knowing your omnichannel customers can accelerate your in-store strategy.

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More Personalization = More Money

  1. 1. 40% of consumers buy more from retailers who personalize the shopping experience across channels. Know Your Omnichannel Customer Source: Monetate Smart Devices Digital Boards Digital Kiosks Smart Devices
  2. 2. Digitization Provides Insights into the Shopper Journey WHO is in your store? WHERE did they go in your store? WHAT are they doing in your store? Are they showrooming? HOW do they prefer to purchase and fulfill their orders?
  3. 3. Shoppers Exchange Personal Information for Value 99.6% Cash Rewards 89.3% Discounts 65.2% Loyalty Points Source: The Consumer Data Value Exchange
  4. 4. 65% Site Visit 70% Search History 19% Purchase History 75% Age 73% Gender Information Shoppers Will Give You Source: The Consumer Data Value Exchange
  5. 5. of retailers can’t get customer insights fast enough. 40% Source: CMO
  6. 6. Use shopper insights to deliver the same personalization to your in-store customers as you do your online customers. Source: DemandGen 20%. Shoppers who receive targeted content produce incremental sales opportunities of
  7. 7. More Personalization = More Money Source: Gartner of your future revenue will come from 20% of your existing customers. 80%
  8. 8. Accelerate your digital in-store strategy with Cisco. Outline onboarding process and capabilities. Enable guest Wi-Fi. Gain insights into the shopping behaviors of customers. Establish pilot and define drivers of success. Organizational adoption of value- added services. Identify the greatest opportunities and threats. How Do You Get There?
  9. 9. There’s never been a better time to… www.cisco.com/go/retail

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