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More Personalization = More Money

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More Personalization = More Money

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Description

Knowing your omnichannel customers can accelerate your in-store strategy.

Transcript

  1. 1. 40% of consumers buy more from retailers who personalize the shopping experience across channels. Know Your Omnichannel Customer Source: Monetate Smart Devices Digital Boards Digital Kiosks Smart Devices
  2. 2. Digitization Provides Insights into the Shopper Journey WHO is in your store? WHERE did they go in your store? WHAT are they doing in your store? Are they showrooming? HOW do they prefer to purchase and fulfill their orders?
  3. 3. Shoppers Exchange Personal Information for Value 99.6% Cash Rewards 89.3% Discounts 65.2% Loyalty Points Source: The Consumer Data Value Exchange
  4. 4. 65% Site Visit 70% Search History 19% Purchase History 75% Age 73% Gender Information Shoppers Will Give You Source: The Consumer Data Value Exchange
  5. 5. of retailers can’t get customer insights fast enough. 40% Source: CMO
  6. 6. Use shopper insights to deliver the same personalization to your in-store customers as you do your online customers. Source: DemandGen 20%. Shoppers who receive targeted content produce incremental sales opportunities of
  7. 7. More Personalization = More Money Source: Gartner of your future revenue will come from 20% of your existing customers. 80%
  8. 8. Accelerate your digital in-store strategy with Cisco. Outline onboarding process and capabilities. Enable guest Wi-Fi. Gain insights into the shopping behaviors of customers. Establish pilot and define drivers of success. Organizational adoption of value- added services. Identify the greatest opportunities and threats. How Do You Get There?
  9. 9. There’s never been a better time to… www.cisco.com/go/retail

Description

Knowing your omnichannel customers can accelerate your in-store strategy.

Transcript

  1. 1. 40% of consumers buy more from retailers who personalize the shopping experience across channels. Know Your Omnichannel Customer Source: Monetate Smart Devices Digital Boards Digital Kiosks Smart Devices
  2. 2. Digitization Provides Insights into the Shopper Journey WHO is in your store? WHERE did they go in your store? WHAT are they doing in your store? Are they showrooming? HOW do they prefer to purchase and fulfill their orders?
  3. 3. Shoppers Exchange Personal Information for Value 99.6% Cash Rewards 89.3% Discounts 65.2% Loyalty Points Source: The Consumer Data Value Exchange
  4. 4. 65% Site Visit 70% Search History 19% Purchase History 75% Age 73% Gender Information Shoppers Will Give You Source: The Consumer Data Value Exchange
  5. 5. of retailers can’t get customer insights fast enough. 40% Source: CMO
  6. 6. Use shopper insights to deliver the same personalization to your in-store customers as you do your online customers. Source: DemandGen 20%. Shoppers who receive targeted content produce incremental sales opportunities of
  7. 7. More Personalization = More Money Source: Gartner of your future revenue will come from 20% of your existing customers. 80%
  8. 8. Accelerate your digital in-store strategy with Cisco. Outline onboarding process and capabilities. Enable guest Wi-Fi. Gain insights into the shopping behaviors of customers. Establish pilot and define drivers of success. Organizational adoption of value- added services. Identify the greatest opportunities and threats. How Do You Get There?
  9. 9. There’s never been a better time to… www.cisco.com/go/retail

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