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Winning the New Digital
Consumer with
Hyper-Relevance
As the Internet of Everything (IoE) drives
exponential change in retail — and opportunity —
customers and retailers face a...
“There is a huge opportunity to leverage the
amount of knowledge we have about the consumer –
to tie together what they do...
“If a retailer thinks at some point this is going to
slow down, and they have time to wait and then
jump in, they’re wrong...
“The only way that I think personalization is ever
going to have an impact is if it actually is relevant to
the consumer a...
“Our consumer surveys have shown that
personalization and contextualization are
second in importance only to price when co...
“We believe that within five years, consumers are
going to demand contextualized and personalized
interactions inside the ...
“The amount of information we need and
the kind of filtered information that we
need requires the analysis and analytics
t...
“There's something very valuable about being able to
know where a customer is inside the store, and being
able to push the...
At stake is an estimated profit improvement
of 15.6% for an illustrative $20 billion retailer
that builds agile business p...
Do you believe that retailers that fail
to provide IoE-enabled, hyper-relevant
experiences to their customer will
fall beh...
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Winning the New Digital Consumer with Hyper-Relevance

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Winning the New Digital Consumer with Hyper-Relevance

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Winning the New Digital Consumer with Hyper-Relevance

  1. 1. Winning the New Digital Consumer with Hyper-Relevance
  2. 2. As the Internet of Everything (IoE) drives exponential change in retail — and opportunity — customers and retailers face a complex maze of shopping journeys. The digital consumer expects a rich palette of retail options, channels, and experiences that provide ever-increasing value and convenience.
  3. 3. “There is a huge opportunity to leverage the amount of knowledge we have about the consumer – to tie together what they do online, on mobile devices and in-store – to better contextualize and personalize our interactions with them.” Source: Leslie Hand, Vice President IDC Retail Insights
  4. 4. “If a retailer thinks at some point this is going to slow down, and they have time to wait and then jump in, they’re wrong.” Source: Doug Stephens, Founder, Retail Prophet
  5. 5. “The only way that I think personalization is ever going to have an impact is if it actually is relevant to the consumer and is actually contextual. So it makes sense in that moment.” Source: Michael Olmstead, Director Plug and Play Retail
  6. 6. “Our consumer surveys have shown that personalization and contextualization are second in importance only to price when consumers are deciding where they're going to purchase something.” Source: Leslie Hand, Vice President IDC Retail Insights
  7. 7. “We believe that within five years, consumers are going to demand contextualized and personalized interactions inside the store. The retailers that aren’t doing that are going to be left behind.” Source: Leslie Hand, Vice President IDC Retail Insights
  8. 8. “The amount of information we need and the kind of filtered information that we need requires the analysis and analytics to detect what’s important to us. Internet of Everything technologies enable that.” Source: Leslie Hand, Vice President, IDC Retail Insights
  9. 9. “There's something very valuable about being able to know where a customer is inside the store, and being able to push them relevant offers, and also track where they've been.” Source: Michael Olmstead, Director, Plug and Play Retail
  10. 10. At stake is an estimated profit improvement of 15.6% for an illustrative $20 billion retailer that builds agile business processes for turning these insights into value. Source: Cisco Consulting Services
  11. 11. Do you believe that retailers that fail to provide IoE-enabled, hyper-relevant experiences to their customer will fall behind? Learn how you can provide hyper-relevance to your customers.

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