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Future of IT Podcast: Digital Transformation- Digital Predator or Digital Prey

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Future of IT Podcast: Digital Transformation- Digital Predator or Digital Prey

  1. 1. Digital Transformation: Digital Predator or Digital Prey #FutureOfIT
  2. 2. Nigel Fenwick VP, Principal Analyst at Forrester Research Future Of IT Podcast Guests: Mike Riegel VP, Internet of Everything, Cloud and Services Marketing at Cisco #FutureOfIT
  3. 3. “So many people think of digital as just digital marketing, or building a new website, or building a new mobile app. But to get to that true digital business, you have to transform the business, you have to understand that actually you can use digital to create new sources of value for customers, do things in new ways for customers.” - Nigel Fenwick, VP, Principal Analyst at Forrester Research #FutureOfIT
  4. 4. “Where a lot of the customers I speak with struggle is in trying to figure out where to start. What we do is we talk to them about starting with the mindset around a better customer experience.” - Mike Riegel, VP, Internet of Everything, Cloud and Services Marketing at Cisco #FutureOfIT
  5. 5. “We talk about becoming customer obsessed. It’s about creating a customer experience that has value for customers. You can create the world’s best customer experience, but if it has no value for the customer, it will not get adopted. It won’t get used.” - Nigel Fenwick, VP, Principal Analyst at Forrester Research #FutureOfIT
  6. 6. “It’s about using digital tools and services as a way of creating new sources of value for customers, to help drive the on-going value. And at the same time, improving the operational agility of customers.” #FutureOfIT - Nigel Fenwick, VP, Principal Analyst at Forrester Research
  7. 7. “In order to create that agility, we’re seeing more and more examples, both in the B2C and B2B world, of how companies are embracing their ecosystem through APIs and really creating new sources of value by combining capabilities.” #FutureOfIT - Mike Riegel, VP, Internet of Everything, Cloud and Services Marketing at Cisco
  8. 8. “We are also starting to see companies actually reorganize themselves around customer groups and customer segments, because that helps them focus on what that particular group of customers want, need, and desire.” #FutureOfIT - Nigel Fenwick, VP, Principal Analyst at Forrester Research
  9. 9. “We’re moving into an era where companies cannot remain static. They have to continuously change in order to meet the changing expectation of the customer. The only way you can deliver value in the future is by continuously changing.” #FutureOfIT - Nigel Fenwick, VP, Principal Analyst at Forrester Research
  10. 10. #FutureOfIT Listen to the podcast Connected Futures Magazine Learn more: Download the Forrester Digital Predator or Prey Report

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