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Wim Elfrink: Cisco Aerotropolis Session Jan 23, 2012


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Cisco EVP Wim Elfrink presentation from participation in a session at the 6th annual Global Competitiveness Forum, in Riyadh, Saudi Arabia. The overall theme of the event focused on the positive impact of competition on economic and social development around the world. Elfrink spoke on the emergence of the aerotropolis and the opportunities it presents for the development of cities. As a concept developed by John D. Kasarda and Greg Lindsay in their book ‘Aerotropolis: The Way We’ll Live Next ‘, an aerotropolis is an urban form whose layout, infrastructure, and economy is centered on an airport, offering its businesses speedy connectivity to suppliers, customers, and enterprise partners worldwide.

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Wim Elfrink: Cisco Aerotropolis Session Jan 23, 2012

  1. 1. Aerotropolis: The Gateway to Globalisation and Competitiveness GCF 2012 “ The Entrepreneurship Imperative” 21-24 January 2012 Wim Elfrink EVP, Emerging Solutions and Chief Globalisation Officer January 23, 2012
  2. 2. Perspective from a Technology Company Former President of India, Dr. Abdul Kalam in San Jose Students from a High School in California Visiting Bangalore Virtual Healthcare - Residents of a Village in India
  3. 3. Memphis the Aerotropolis World ’s Busiest Cargo Airport: A Magnet for Jobs and Companies Airports Emerge as a Globalisation Engine, Stimulating Economic Growth Source: Aerotropolis : The Way We’ll Live Next Created 220,154 Jobs 1 in 3 Jobs in the Region Added GDP: $29 Billion Foreign Companies:100
  4. 4. Globalisation Innovation: Evolving from Physical Transport to Physical Transport & Intellectual Transport Global R&D Trade Globalisation 1.0 (started 100s of years ago) Globalisation of the Corporate Brain: Co-creation & Talent Global Manufacturing Globalisation 4.0 (2006-beyond) Globalisation 3.0 (1990s) Globalisation 2.0 (1980s)
  5. 5. Making Schiphol Europe’s Preferred Hub Source: Schiphol Group 2011 12.5% of Regional GDP Europe’s 2 nd Largest Airport Europe’s 3 rd Largest Airport By Cargo By Connectivity Europe’s 5 th Largest Airport By Passengers 120 Added Recently Foreign Companies: 1800 Created 120,000 Jobs 45 Million Passengers 1.5 Million Tons of Cargo
  6. 6. Everything is Becoming Connected: The Industrialization of the Internet is Now Source: Cisco 50 2010 2015 2020 Billions (units) 0 40 30 20 10 Evolution of the Internet 25 12.5 7.2 6.8 7.6 Inflection point World Population Enables Real-Time Connectivity and Accessibility Expansion of Ecommerce Collaboration of Intellectual Talent
  7. 7. Regional Residents Industrial Companies Office Parks Logistics Companies Visitors Passengers Aviation Companies Airports as Infrastructure Providers Airports as Service Providers Services Evolution The Aerotropolis As A City Opportunity for Entrepreneurship Source: Cisco <ul><ul><li>Arrival and departure </li></ul></ul><ul><ul><li>Hotel </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Parking </li></ul></ul><ul><ul><li>Extended Airport Terminal </li></ul></ul><ul><ul><li>Significant non-aviation commercial activities </li></ul></ul><ul><ul><li>Mall, offices </li></ul></ul><ul><ul><li>Multimodal transportation </li></ul></ul><ul><ul><li>Airport City </li></ul></ul><ul><ul><li>Megacities, urban development </li></ul></ul><ul><ul><li>Adjacent region as catchment area </li></ul></ul><ul><ul><li>Branded destination on its own </li></ul></ul><ul><ul><li>Vertical clusters with top companies </li></ul></ul><ul><ul><li>Free trade zones </li></ul></ul><ul><ul><li>Aerotropolis </li></ul></ul>
  8. 8. Airports Becoming Service Providers: Technology is Consumed as a Service Smart Retail: Lean Retail, Secure Store Solutions Smart Transport Services: Personal Travel Assistant Smart Building Services Smart Hospitality: Shared Concierge Smart Traffic and Facilities Management Smart Supply Chain and MRO Services Smart Location-Based Services Smart Security      Airport Services Menu    Enabling Enhanced Customer Experience, New Revenue Streams, Operational Excellence and Improved Security
  9. 9. The World In Flight – Aerotropolis at the Center Source: IATA Growth: 1975 - 2005 Growth: 2010 - 2014 Growth: 2010 - 2050 154% Global GDP 335% World Trade 1,395% Air Cargo Value 37% Air Travelers 23% Cargo Traffic 566% Air Travelers 1190% Cargo Traffic 1/3 World Goods $1 Trillion World Goods 1% World Goods By Weight By Air - Today
  10. 10. The Rules of Competition Have Changed What Cities Want: What Cities Require: Industrial Competitiveness Job Creation Business Location Citizen Quality Of Life <ul><li>Speed </li></ul><ul><li>Agility </li></ul><ul><li>Accessibility </li></ul>Competition Has Evolved From Nations to Cities. From Companies to Supply Chains and Networks .
  11. 11. Thank You