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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
(<34, management track)
* Scandinavia includ...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Org Impact
- overall
- smaller companies
Car...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
KEY FINDING
Video = effective leaders…better...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
KEY FINDING
SUPPORTING
FINDINGS
Video-enable...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
KEY FINDING TOP REASONS
Smaller businesses w...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
KEY FINDING
BOTTOM LINE
IS LOW QUALITY
ACCEP...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
RESULTS
MUST EAT
MULTI-
TASKING
MESSY OFFICE...
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
• video = effective leaders…better than “bei...
Cisco Confidential 9© 2010 Cisco and/or its affiliates. All rights reserved.
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Video Usage & Young Executives: A Survey of Tomorrow's Leaders

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A Cisco Global Survey reveals that the majority of aspiring young executives see a big future for video in the enterprise. The global study found that the majority of these next-generation executives intend to depend heavily upon business-class video to get the job done.

Published in: Technology, Education

Video Usage & Young Executives: A Survey of Tomorrow's Leaders

  1. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 (<34, management track) * Scandinavia includes responses from Finland, Norway, Sweden, and Denmark
  2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Org Impact - overall - smaller companies Career Impact - current & future All findings fall into one of three categories: Future Needs - ease of use - availability - quality - education
  3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 KEY FINDING Video = effective leaders…better than “being there” BOTTOM LINE WHY VAST MAJORITY say they will rely upon video MORE HEAVILY over next 5-10 years… …and the larger the team they aspire to manage, the more they report they’ll rely upon video U.S. TODAY… • Visual cues • “Be there” • Share content TOMORROW… • Customize (54%) searchable/shareable/tweetable • Enhance (21%) Pop up bubbles, language translations 64% GLOBAL TEAMS 51+
  4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 KEY FINDING SUPPORTING FINDINGS Video-enabled enterprises will thrive VAST MAJORITY say video has significant positive impact to the organization GLOBAL: BUSINESS PROCESSES • Externally facing: sales and/or customer service • Conferences/speeches • Training ATTRACTING TALENT • 87% globally (90% in US) said a company’s video investment would significantly impact their decision when considering job offers (“Company cares about using tech to fuel business growth”) Why Positive Impact? • Save on travel • Build rapport • Improve telecommuting experience SIGNIFICANT POSITIVE IMPACT BOTTOM LINE U.S. 88%
  5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 KEY FINDING TOP REASONS Smaller businesses will use video to break down language barriers VIDEO HELPS OVERCOME LANGUAGE BARRIERS 3 out of 5 young execs at small to mid-sized businesses say global business brings increased communications challenges due to language GLOBAL: say video can help • “Better feel for how the conversation is going” • “Visually pick up on when the person doesn’t get my point” • “Build good will” BOTTOM LINE U.S. 88%
  6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 KEY FINDING BOTTOM LINE IS LOW QUALITY ACCEPTABLE FOR… As the criticality of the conversation increases, tolerance for unreliability declines precipitously. If video was as and as as other communications tools…. U.S. 87% 84% would use it for a SUBSTANTIAL AMOUNT of their NON PHYSICAL INTERACTIONS TREND “POWER USERS” Internal meetings Ad hoc/ from the road Suppliers Customers/ prospects Critical Comms
  7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 RESULTS MUST EAT MULTI- TASKING MESSY OFFICE APPEARANCE GENERAL DISCOMFORT ON CAMERA
  8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 • video = effective leaders…better than “being there” • video-enabled organizations will thrive • Technology providers must deliver ease of use and high quality/reliability; companies must educate
  9. Cisco Confidential 9© 2010 Cisco and/or its affiliates. All rights reserved. Thank you

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