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Future of TV

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The Cisco® Internet Business Solutions Group (IBSG) interviewed more than 50 television experts—producers, engineers, and scholars—to develop a picture of the future TV landscape. Based on these interviews, Cisco IBSG developed 10 predictions for the future of television. Learn more about these predictions here: http://www.cisco.com/web/about/ac79/10-Reasons

Future of TV

  1. 1. What Will Television Look Like in 20 Years?Sweeping Change at Breakneck Speed<br />Scott Puopolo<br />Vice President, Service Provider Practice<br />Cisco Internet Business Solutions Group<br />
  2. 2. The Future of TV Is Already Upon UsThree key drivers will permanently alter the entertainment landscape<br />Ubiquitous broadband<br />Advances in screens, interfaces, and AI<br /><ul><li>Content explosion
  3. 3. Business model pressure</li></ul>Drivers <br />of Change<br /><ul><li>Time-shifting
  4. 4. On-the-go content consumption</li></li></ul><li>Where We’re HeadedTV will become an increasingly immersive experience<br />TVs give way to screens<br />Channels go away<br />Is it real, or is it television?<br />Don’t just watch, get involved<br />Kiss the remote goodbye<br />
  5. 5. <ul><li>On-demand, personalized, but branded content (Pandora-like TV)
  6. 6. Recommendations based on past behaviors and social networks
  7. 7. Combined on-demand / real-time, UGC / professional, OTT / walled garden</li></ul>Channels Go AwayWe’ll watch customized TV streams, or access content through search<br />Jo’s Movies<br />Jo’s Sports<br />Jo’s Entertainment<br />Jo’s TV Shows <br />Future<br />Today<br />Recommendation engine<br />Integrated media interface<br />Personalized linear TV<br /><ul><li>DVRs mainstream
  8. 8. Netflix UI </li></ul>UI incorporates friends’ favorites<br />“Mood TV”<br />
  9. 9. Kiss the Remote GoodbyeWords, gestures, and gadgets will control the TV of the future<br /><ul><li>Smartphones, tablets replace remote controls
  10. 10. Viewers use speech, gestures, eye movements to navigate content
  11. 11. TV follows you from room to room and screen to screen</li></ul>Future<br />Today<br />Gesture-sensing interface<br />Remotes stop shipping with TVs<br />Eye-tracking technology<br /><ul><li>Free TV controlapps for mobile
  12. 12. Kinect, Wii interfaces</li></ul>Mind interface<br />Voice controls <br />
  13. 13. Is It Real, or Is It Television?Tech advances will bring new sensory elements to programs <br /><ul><li>Viewers not only watch shows, but smell, feel, and taste them, too
  14. 14. More lifelike program images (e.g., “Super HD,” life-size holograms)
  15. 15. Viewers choose their perspective (e.g., via 360-degree camera angles)</li></ul>Future<br />Today<br />3D without glasses<br />8K displays<br />Life-size, full-motion holograms<br /><ul><li>3D
  16. 16. Sensory feedback in games</li></ul>Smell reproduction<br />360º camera angles<br />
  17. 17. TVs Give Way to Screens“Oprah” on the toaster? Before long, we’ll watch on any flat surface <br /><ul><li>Everyday objects double as viewing screens
  18. 18. Content can be resized and placed anywhere (e.g., living room wall)
  19. 19. Integrated entertainment, home monitoring/control, email, social media</li></ul>Future<br />Today<br /><ul><li>IP-connected TVs
  20. 20. TV on PCs, smartphones</li></ul>Flexible screen shapes & materials<br />Pinch & pull to size<br />Embedded screens (e.g., walls, paintings)<br />Bidirectional screens<br />Holograms<br />
  21. 21. Don’t Just Watch, Get InvolvedCharacters will step off the screen and into viewers’ lives<br /><ul><li>Fan involvement grows from simple to immersive
  22. 22. Viewers see additional scenes based on profile, preferences
  23. 23. Characters engage with fans outside of the storyline</li></ul>“Should I pass or shoot?”<br />Future<br />Today<br />Consumer involvement impacts plots<br />TV "friends" are lifelike<br /><ul><li>TV linked to social network fan groups
  24. 24. Fan "rewards" built into participation</li></ul>Interact with characters in Second Life<br />Personalized viewing based on parental controls <br />TV "friends” involved in your life through AI and AR<br />
  25. 25. Coming Soon to a TV Near YouStay tuned – more changes lie ahead<br />TVs give way to screens<br />Ads get personal<br />Creation goes viral<br />Channels go away<br />Watch together, virtually<br />Is it real, or is it television?<br />“Regular Joes” go Hollywood <br />Don’t just watch, get involved<br />Kiss the remote goodbye<br />Your TV follows you<br />
  26. 26. What Does It Mean for You?Implications span the TV value chain<br />ContentCreation<br />ServiceDelivery<br />ContentAggregation<br />Device &Navigation<br />Advertising<br />Data & Analytics, Metadata<br />Standards<br />Sensory Technologies<br />Bandwidth<br />Computing<br />Production Techniques<br />New Business Models<br />Digital Rights Management<br />Branding<br />
  27. 27. What Does It Mean for You?Implications span the TV value chain<br />ContentCreation<br />ServiceDelivery<br />Device &Navigation<br />ContentAggregation<br />Advertising<br />Sensory Technologies<br />Standards<br />Data & Analytics, Metadata<br />Bandwidth<br />Production Techniques<br />Computing<br />New Business Models<br />Digital Rights Management<br />Branding<br />
  28. 28. What Does It Mean for You?Implications span the TV value chain<br />ContentCreation<br />ServiceDelivery<br />Device &Navigation<br />ContentAggregation<br />Advertising<br />Sensory Technologies<br />Data & Analytics, Metadata<br />Standards<br />Bandwidth<br />Production Techniques<br />Computing<br />New Business Models<br />Digital Rights Management<br />Branding<br />
  29. 29. ContentCreation<br />What Does It Mean for You?Implications span the TV value chain<br />ContentAggregation<br />ServiceDelivery<br />Device &Navigation<br />Advertising<br />Sensory Technologies<br />Data & Analytics, Metadata<br />Standards<br />Bandwidth<br />Computing<br />Production Techniques<br />New Business Models<br />Digital Rights Management<br />Branding<br />
  30. 30. What Does It Mean for You?Implications span the TV value chain<br />ContentCreation<br />ServiceDelivery<br />Device &Navigation<br />ContentAggregation<br />Advertising<br />Sensory Technologies<br />Data & Analytics, Metadata<br />Standards<br />Bandwidth<br />Production Techniques<br />Computing<br />New Business Models<br />Digital Rights Management<br />Branding<br />
  31. 31. What Does It Mean for You?Implications span the TV value chain<br />ContentCreation<br />ServiceDelivery<br />Device &Navigation<br />ContentAggregation<br />Advertising<br />Sensory Technologies<br />Standards<br />Data & Analytics, Metadata<br />Production Techniques<br />Computing<br />Bandwidth<br />New Business Models<br />Digital Rights Management<br />Branding<br />
  32. 32. ServiceDelivery<br />Device &Navigation<br />ContentAggregation<br />Data & Analytics, Metadata<br />What Does It Mean for You?Implications span the TV value chain<br />ContentCreation<br />Advertising<br />Sensory Technologies<br />Standards<br />Bandwidth<br />Computing<br />Production Techniques<br />New Business Models<br />Digital Rights Management<br />Branding<br />
  33. 33. What Does It Mean for You?Implications span the TV value chain<br />ContentCreation<br />ServiceDelivery<br />Device &Navigation<br />ContentAggregation<br />Advertising<br />Sensory Technologies<br />Data & Analytics, Metadata<br />Standards<br />Bandwidth<br />Production Techniques<br />Computing<br />New Business Models<br />Branding<br />Digital Rights Management<br />
  34. 34. ContentCreation<br />What Does It Mean for You?Implications span the TV value chain<br />ServiceDelivery<br />Device &Navigation<br />ContentAggregation<br />Advertising<br />Sensory Technologies<br />Data & Analytics, Metadata<br />Standards<br />Bandwidth<br />Production Techniques<br />Computing<br />New Business Models<br />Digital Rights Management<br />Branding<br />
  35. 35. What Does It Mean for You?Implications span the TV value chain<br />ContentCreation<br />ServiceDelivery<br />Device &Navigation<br />ContentAggregation<br />Advertising<br />Sensory Technologies<br />Data & Analytics, Metadata<br />Standards<br />Bandwidth<br />Production Techniques<br />Computing<br />Digital Rights Management<br />Branding<br />New Business Models<br />
  36. 36. Find Out More<br />For more information about the Cisco IBSG Service Provider Practice, visit<br /> http://www.cisco.com/go/ibsg/serviceprovider<br />
  37. 37. Thank You<br />

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