Getting a fantastic contest app together is one thing, but to actually get your fans to participate is a completely different kettle of fish. Promoting a contest requires a little bit of skill and a little bit of style. Standing on the street corner with a megaphone is probably not going to help your case much. Might land you in jail depending on which country you’re in though.
Fans are like stubborn puppies, they know they should go for a walk but they’d rather laze in the sun and not move. They need a little bit of a push and incentive, and here’s how you can give that to them.