Introduction emf Douwe Jan Joustra

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Introduction on the Studytour for Business School in the Netherlands, may 2012
Ellen Macarthur Foundation and One Planet Architecture institute were the organisers

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  • Introduction emf Douwe Jan Joustra

    1. 1. C2C COURAGE TO CREATE Douwe Jan JoustraOne Planet Architecture institute
    2. 2. introduction 2006VPRO-Tegenlicht documentary: ‘Waste is Food’
    3. 3. introduction 2006National Conference ‘Let’s Cradle’
    4. 4. introduction 2007 - 2010Dutch Cradle to Cradle Policy; ‘Enhancement team’
    5. 5. introduction today 200+ companies investing in C2C part of policies on: public purchasingproductdevelopment, design, building accepted connotations
    6. 6. accepted connotations ‘Waste is Food’ (materials, energy) Celebrate diversity (old - new sustainability) create value(efficiency becomes effectiveness)
    7. 7. Cradle to cradle Implementation strategy The Netherlands
    8. 8. Systems-innovation circular economy redesignProcess-innovation energy materialsTechnicalinnovation short term Long term
    9. 9. on the program monday: creating the common grounds on CIRCULAR ECONOMY rethink and redesignKen Webster - Walter Stahel - Sarah Dixon
    10. 10. on the program tuesday: Does it really work? Business case DESSO Create & Re-create: Venlo C2C - lab sharing principles: C2C and the Floriadenew initiatives in NL: the Circle Economy Platform NL
    11. 11. on the program wednesday: the new businesscase TurnTooThomas Rau & Sabine Oberhuber Scientific and practicalNIOO (Dutch Institute for Ecology)
    12. 12. on the program thursday:building on the common grounds and visits EDUCATING THE CIRCULAR ECONOMY @business University Nyenrode introductions, reflectionsCIRCULAR ECONOMY IN POLITICS TODAY....
    13. 13. on the program Friday:defining the common grounds on CIRCULAR ECONOMY --- going home by ...----
    14. 14. ?
    15. 15. Who’s the smart guy?17
    16. 16. HAVE FUN,and remember we are Dutchies bold = direct living below sea-level we cooperate.... we need to

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