The Five Lives of Criss Angel Augmented Reality
Experience
Turning Fans Into Mystifiers
Circ.us is a creative communications firm
	 that helps
	 	 brands and their agencies tell
	 	 	 	 stories
	 	 	 	 	 through...
The Five Lives of Criss Angel, 2009
Objectives
• Drive tune-in to the
  premiere of The Five
  Lives of Criss Angel,
  airing August 2009.

• Drive traffic to ...
Story:
Turn fans into
mystifiers through
Augmented Reality
Strategy

Leverage Augmented Reality to
allow users to print out a sheet of
paper that would become the
input device for a...
Each level of the game   Prototype Testing

       was a 3D maze
Players had to manipulate the piece of paper in order to “unlock” each level.
A heads up display guided users
Head’s Up   through the game
Emerging Technology    Players were presented with
                       guidance throughout the
 Presents Challenges   e...
Follow the Leader
After completing the experience
                      against the clock, users were
All Media is Social   prompted to ente...
Circ.us Services

•Ideation/Strategy
•Augmented Reality Development/Programming
•Game Design/Leveling/QA
•3D/2D Art
•Inter...
The Five Live of Criss Angel Augmented Reality Experience
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The Five Live of Criss Angel Augmented Reality Experience

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In the summer of 2009, A&E tapped Circ.us to come up with an innovative solution to help promote the "The Five Lives of Criss Angel"; the new season of Criss Angel Mindfreak. Leveraging augmented reality, here is what the the NYC creative communications firm came up with.

Published in: Business, Technology
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The Five Live of Criss Angel Augmented Reality Experience

  1. 1. The Five Lives of Criss Angel Augmented Reality Experience Turning Fans Into Mystifiers
  2. 2. Circ.us is a creative communications firm that helps brands and their agencies tell stories through innovation and participation.
  3. 3. The Five Lives of Criss Angel, 2009
  4. 4. Objectives • Drive tune-in to the premiere of The Five Lives of Criss Angel, airing August 2009. • Drive traffic to The Criss Angel mini-site on aetv.com • Generate buzz starting one month prior to first airing, possible press worthy story
  5. 5. Story: Turn fans into mystifiers through Augmented Reality
  6. 6. Strategy Leverage Augmented Reality to allow users to print out a sheet of paper that would become the input device for a five level game. Each level was contextually based on one of the five episodes of the show. This was one of the first (if not the first) commercial examples (in the US) of using an Augmented Reality marker as a multi-input device for a game.
  7. 7. Each level of the game Prototype Testing was a 3D maze
  8. 8. Players had to manipulate the piece of paper in order to “unlock” each level.
  9. 9. A heads up display guided users Head’s Up through the game
  10. 10. Emerging Technology Players were presented with guidance throughout the Presents Challenges experience
  11. 11. Follow the Leader
  12. 12. After completing the experience against the clock, users were All Media is Social prompted to enter their scores via Facebook Connect,
  13. 13. Circ.us Services •Ideation/Strategy •Augmented Reality Development/Programming •Game Design/Leveling/QA •3D/2D Art •Interface Design •Facebook Connect Implementation •Sound Design •Video Production •Promo In-Banner Video Creation •Game Hosting and Analytics

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