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© Rob Brown 'Digital PR is dead' - CIPR LPS event March 2015

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Rob Brown FCIPR, President of the CIPR 2015, slides from the 'Future of Digital' panel event organised by the CIPR Local Public Services group. Full story at http://wp.me/p4PnvH-5H

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© Rob Brown 'Digital PR is dead' - CIPR LPS event March 2015

  1. 1. Lets start by looking at the recent past.
  2. 2. 2005
  3. 3. Ten years ago…
  4. 4. Ten years ago…
  5. 5. 2005-2014
  6. 6. The last 10 years
  7. 7. 2015
  8. 8. Digital PR is Dead
  9. 9. I first made this assertion at a talk at an event called ‘Freshtival’ in 2013
  10. 10. 12 views through conventional channel 3420 views via social media I’d disproved my own argument
  11. 11. Social Media is no longer new
  12. 12. Digital is mainstream …as of 2011
  13. 13. The Telegraph – 2 March 2011
  14. 14. Though it’s reach and impact was still a little misunderstood
  15. 15. How new is the new communications environment?
  16. 16. Tom Standage
  17. 17. Tom Standage’s analysis of impact of The Telegraph
  18. 18. Information overload
  19. 19. Sounds quite familiar doesn’t it.
  20. 20. If digital is just an evolution and all communications is now digital there is little point in using the word. Digital communications is just communications.
  21. 21. SXSW Frontier news from the Digital Wild West
  22. 22. What I learned
  23. 23. But…
  24. 24. This is now a stable market
  25. 25. The immediate future
  26. 26. PR will rediscover broadcast media
  27. 27. The ‘digital’ orthodoxy about television
  28. 28. Data will become more of a PR commodity
  29. 29. LinkedIn will become a major player
  30. 30. End of Spin
  31. 31. The proof is out there…
  32. 32. One final prediction…. …although its not really about PR
  33. 33. Subtitles in foreign language TV series will get bigger
  34. 34. Prime Minister can you tell us why the subtitles are so much bigger in the second series?
  35. 35. rob@rule-5.co.uk @robbrown

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