Link Building for Bloggers By: Gregory Ciotti SparringMind.com
3 Ways to Target Keywords • Before you start link building, your blog should have these 3 keyword ‘targets’.
1.) Homepage Phrase• Your homepage phrase (‚main phrase‛) is what keyword the main page of your blog is targeting (ie, www.example.com)
Tips• Your homepage phrase should be the most difficult keyword you target.• If your blog is about ‘blues music’, go for something like ‚blues music blog‛ or even ‚blues music‛. • When guest posting from authority sites, link to your homepage with this keyword
2.) Resource Phrase(s)• Your blog should target slightly less difficult keywords (‚body phrases‛) on what are known as resource pages. Example in next slide.
Tips • Your resource pages should be about the large topics that your blog covers, or the largest aspects of your brand.• If your blog is a ‘paleo diet’ blog, one of your resource pages could be about ‚paleo diet recipes‛, and would target that keyword. • These resource pages should be linked to from your homepage.
3.) Blog Post Phrases• These keywords are what your specific blog posts target (‚long tail keywords‛). Ex: Any post that is trying to rank for a search term.
Tips• Blog posts should usually be targeting smaller, less competitive key phrases, since you’ll be posting more often. • If you are creating a large resource or using an infographic, it’s okay to go for bigger phrases (as those posts tend to draw a lot of links). • It’s good to link ‚deep‛ into your site to these posts from other sites.
5 Ways to Build Links • Link-building usually comes in the form of purposeful link building and ‚attracting‛ links via content. • Here are easy 5 ways to do this.
1.) Guest Post for Others• Guest posting is talked about a lot, but it’s an amazing link-building strategy. The key is to link deep into your articles (not just your homepage)
2.) Interview Influencers• Influential people in your niche have a lot more clout than you.• If you interview them, they will often link to the post & attract other links
3.) Create Widgets• Creating on-site widgets (such as WordPress plugins) can be really useful for getting backlinks. You can also create things like badges for people to embed on their site.
4.) MassiveRound-Ups• Compiling a huge round-up on a specific topic (like the Entrepreneur’s Handbook) will attract interest from the community, who presumably are your target audience.
5.) Crowdsource / Ego Bait • A crowdsourced/ego-bait post is creating an article featuring the opinions of multiple influencers. Either get short quotes from them, or short statements & put them all in one post.
On Contextual Linking• Contextual linking (linking to places on your site with the exact keyphrase) should only be done from authority sites, and shouldn’t be over-utilized. Link contextually sparingly.