10 Quotes on Building a Thriving Audience

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10 Quotes on Building a Thriving Audience

  1. 1. 10 of the Smartest Things SaidAbout Building a Thriving Audience Gregory Ciotti (SparringMind.com)
  2. 2. -1- On Your Content Platform “The secret is to spend most of your time and creative energy building assets that you control.” - Sonia Simone, CMO of Copyblogger MediaGregory Ciotti | © 2012 SparringMind.com 2
  3. 3. -2- On Standing Out “Dig down deep and provide something really different and exciting… Fight ‘sameness’ with your every breath.” - Mark Schaefer, founder of Business GrowGregory Ciotti | © 2012 SparringMind.com 3
  4. 4. -3- On Finding Your USP “You don’t need unique ingredients. You need a unique recipe.” - Derek Halpern, founder of SocialTriggersGregory Ciotti | © 2012 SparringMind.com 4
  5. 5. -4- On Laying the Foundation “You can only build something massive by starting with something small to effectively close the distance.” - Danny Iny, founder of Firepole MarketingGregory Ciotti | © 2012 SparringMind.com 5
  6. 6. -5- On Gaining Trust “When you dole out information it helps establish you as a crediblesource. More importantly, it creates a trust factor.” - Brian Gardner, founder of StudioPressGregory Ciotti | © 2012 SparringMind.com 6
  7. 7. -6- On the Company You Keep “One of the bad things that can happen to open minded people is getting mixed up with the wrong crowd.” - Kristi Hines, founder of KikolaniGregory Ciotti | © 2012 SparringMind.com 7
  8. 8. -7- On Storytelling“When you’re telling a story… don’t address a mass of “readers”, but rather treat your reader as an individual.” - Sean Platt, founder of The Digital WriterGregory Ciotti | © 2012 SparringMind.com 8
  9. 9. -8- On Criticism “Eventually you’ll learn that if youtry to please everyone, your content won’t be worth reading.” - Corbett Barr, founder of Think TrafficGregory Ciotti | © 2012 SparringMind.com 9
  10. 10. -9- On Community Endorsement “If you give people an opportunity to be apart of something, they’re going to be proud of what they’ve helped create.” - Steve Kamb, founder of NerdFitnessGregory Ciotti | © 2012 SparringMind.com 10
  11. 11. - 10 - On Content Creation“Make sure your content or product is helping people become happier, or don’t even bother.” - Ramsay, founder of The Blog TyrantGregory Ciotti | © 2012 SparringMind.com 11
  12. 12. And Always Remember… Put People First! Gregory Ciotti | © 2012 SparringMind.com 12
  13. 13. Thanks For Reading! Gregory Ciotti is the founder of multiple blogs, and has been audience building for some years now. He currently blogs at Sparring Mind and is the content strategist for quite a few fine startups, as well as being a regular contributor to ThinkTraffic and the BufferApp blog.Gregory Ciotti SparringMind.com Gregory Ciotti | © 2012 SparringMind.com 13

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