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Beige Notes
- 1. Team Product Managers: Cindy Tong & Zach Leitner Developers: Doug Tsui, Colbert Tse & Caleb Chen UX Designer: Linden Rock
- 2. If you could change dating… • “I wish people were more truthful and also more open to hearing the truth.” • “More honesty and less ghosting” • “There is a lack of communication between people regarding what they want and value.”
- 3. There is poor communication in dating and this causes ghosting, lack of closure and insufficient feedback Problem
- 4. Problem Validation • Surveys & Interviews • Social Media • Dating Apps • Landing Page • Guerilla Marketing
- 5. If a person you dated was no longer interested, would you want to know why? *280 Respondents Yes!
- 6. What would you want them to tell you? Yes!
- 7. Dating Apps & Social Media 80% response rate
- 10. Solution: Beige Notes When dating isn’t black or white, we’ll help provide clarity
- 11. Solution Validation • Eating the Dog Food • Wizard of Oz • Clickable Prototype • Usability Tests of Web App
- 12. Dog Fooding 25% Participation Rate
- 13. Wizard of Oz: Anna + Deryk
- 14. Anna’s Response He could always make me laugh. His hair and aviator sunglasses were so dreamy. I was crushing on him for a year before we actually started talking. She was beautiful and fun and we seemed to get along right from the beginning. She laughed at my dumb jokes and had a personality that intrigued me. Deryk’s Response What did you like the most about the person you dated?
- 15. Demo of App Led by Doug Tsui & Colbert Tse
- 16. Market Landscape • $2.4 billion dollar market • 22 million Tinder matches per day - CNN • Over 35 million Americans use online dating * • No direct competition *Pew Research 2015
- 17. 1st Year Projected Financials COSTS: Developers: 150k Marketing: 40k UX Designers: 25k Legal: 15k Product Managers/CEO: 0 Customer Support: 0 Rent: 0 Total: $230,000 Revenue Model: Freemium model for 1st year with goal to sell to existing dating app
- 18. Future Plans & Next Steps
Editor's Notes
- Introduce the team
- Zach and Cindy both actively use online dating and we’ve both had similar pain points. We wanted to see what others felt so we interviewed and surveyed various people and asked them if they could change dating what would they change, and these were some of the responses we got. As we can see there is a repeating theme of wanting more open communication
- Which leads us to the problem: There is poor communication in dating and this causes ghosting, lack of closure and insufficient feedback
- To validate that this was a problem, we tried various methods including surveys, using social media, engaging people via dating apps and guerrilla marketing.
- For the survey we wanted to understand dating pain points regarding closure and feedback so we placed a link to the survey on Reddit and received over 280 respondents primarily from the 18-30 year old, heterosexual demographic And from all over the country and world (i.e. Toronto, Australia, Amsterdam, UK, Singapore) Over 82% of people would want to know why someone was not interested in them
- Over 70% would want to know the truth And from this survey, 56 people provided emails for additional information and to beta test
- We then we used Tinder and OKC to individually reach out to users. We engaged 100 Tinder users and 50 OKC users to ask them about their thoughts on ghosting and feedback. 80% of these users responded. We also used social media such as Facebook and Instagram to gauge interest.
- Next we created a landing page on Squarespace with a short description of the problem to gauge and track interest and followed the analytics. In total, we have had nearly 300 visitors.
- Lastly, to advertise our landing page and further validate the problem we used guerrilla marketing by handing out flyers personally in the Embarcadero and near GA posting flyers surrounding GA with our web page and email address From this we received emails from a tech reporter at the SF Chronicle and a reporter of PhillyVoice expressing their interest
- http://www.beigenotes.com/ WHAT IS BEIGE NOTES We'll ask the hard questions about your date so you don't have to. With these answers you will better understand your date's motives, receive feedback, learn tips for future dates and gain closure. HOW DO WE DO THIS. 1. We provide you & your date with questions 2. You both answer the questions. 3. when we've heard from both sides, we’ll share answers
- To validate the solution, we used various methods including dog fooding, wizard of ozing, making a clickable prototype and testing out our web app by offering starbucks gift cards to people on the street
- Cindy reached out and experimented with her own dates and was able to get 25% of her dates to fill out reviews on her. Of these people, she then reached out to do a follow up interview. One of her dates participated and said that he was curious to learn more about the app. Another date which did not go well asked if we needed help.
- We built a landing page on square space and created the surveys on Typeform. We then emailed the ~60 people from our Reddit surveyed who asked for additional information to see who would be willing to participate. 2 couples successfully completed the feedback loop - one of these couples was Anna & Deryk
- Here is a snapshot of their answers to one of the questions From our perspective we really enjoyed their sweet answers
- 4 mins
- Competition People Lulu Binder What Went Wrong
- Developers: 150k (1 developer full time , 1 developer part time—Average software engineer makes 100k annual salary) UX Designers: 25k ( 1 consulting ux designer— 90k average annual salary) Product Managers/CEO: 0 (2 founders are CEO’s—assume no pay for 1st year) Customer Support: 0 (PM’s also focus on customer support to start) Marketing: 40k (Using the general rules of thumb, calculate your company’s ideal marketing budget below: Total Revenue x 5% = Marketing budget required to maintain current awareness and visibility Total Revenue x 10% = Marketing budget required to grow and gain market share) Legal: 15k (representation retainer) Rent: 0 (founders apartment) Food & Drink: 0 (BYOF&D)
- 1) Tinder integration - we built clickable prototype for this but we can target dating apps to integrate this feature into them 2) Dating Coach/ Mediator - for couples in relationships and giving advice when someone doesn’t respond 3) Build out a dating app where users are required to give feedback on dates 4) Build out platform for people to browse stories and reach out to people whose stories they like for a date