1
Launch Your Book Through
Social Media
Must Have Platforms, Tools and
Tips for Book Launches
Your books
are you
brand
extensions
Social Goals
Gather your tribe
Grow your authority
Identify evangelizers
Garner reviews and features
Acquaint people with ...
Social Platforms for Authors
Facebook
Twitter
YouTube
Pinterest
LinkedIn
Tumblr
Instagram
Facebook Fan Page
Cover Photo to promote
Keyword rich bio for search
Apps to build a mailing list, engage
and sell
6
Cover Photo as Billboard
7
Free App Tabs - Woobox
8
Cover Photo as
Advertisement
9
Cover Photo as Event Promotion
What and When
80% value to the reader
20% promoting your book
Post at least once a day – 7 days a
week
Respond to every co...
Join Author Communities
Twitter
Find and follow press, reviewers and
book lovers
Instagram for higher visibility
Pre-schedule with Hootsuite
How t...
Google and YouTube
Create video messages from your
webcam, smart phone or camera
Animoto for video from digital pictures
R...
Pinterest
15
16
17
18
Creating Graphics
PicMonkey
Powerpoint
ReciteThis
PinWords
20
21
Questions?
Facebook.com/BrandNewBrandY
ou
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Launch Your Book Throughh Social Media | BookExpo America's UPublishU 2013

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Writing your book is only the first part of your job as an author. Cindy Ratzlaff shares best practices, tips, strategies and free tools every author can use to bring their book to the attention of readers online. Cindy created the campaigns for more than 150 New York Times bestselling books during her publishing career. Her articles have appeared in Business Insider, on CNN.com and Oprah.com among others.

Published in: Education, Technology, Business
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Launch Your Book Throughh Social Media | BookExpo America's UPublishU 2013

  1. 1. 1 Launch Your Book Through Social Media Must Have Platforms, Tools and Tips for Book Launches
  2. 2. Your books are you brand extensions
  3. 3. Social Goals Gather your tribe Grow your authority Identify evangelizers Garner reviews and features Acquaint people with your work Sell books
  4. 4. Social Platforms for Authors Facebook Twitter YouTube Pinterest LinkedIn Tumblr Instagram
  5. 5. Facebook Fan Page Cover Photo to promote Keyword rich bio for search Apps to build a mailing list, engage and sell
  6. 6. 6 Cover Photo as Billboard
  7. 7. 7 Free App Tabs - Woobox
  8. 8. 8 Cover Photo as Advertisement
  9. 9. 9 Cover Photo as Event Promotion
  10. 10. What and When 80% value to the reader 20% promoting your book Post at least once a day – 7 days a week Respond to every comment
  11. 11. Join Author Communities
  12. 12. Twitter Find and follow press, reviewers and book lovers Instagram for higher visibility Pre-schedule with Hootsuite How to Use Twitter Lists to Supercharge Your Visibility
  13. 13. Google and YouTube Create video messages from your webcam, smart phone or camera Animoto for video from digital pictures Record powerpoint presentations and voice over’s with Camtasia or ScreenFlow
  14. 14. Pinterest
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. Creating Graphics PicMonkey Powerpoint ReciteThis PinWords
  20. 20. 20
  21. 21. 21 Questions? Facebook.com/BrandNewBrandY ou

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