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BookExpo America 2011 Digital Marketing Panel

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Digital Marketing Panel presentation at BookExpo America 2011 by Cindy Ratzlaff.

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BookExpo America 2011 Digital Marketing Panel

  1. 1. Bestselling AuthorsBest Practices in Digital Marketing Presented  By:  Cindy  Ratzlaff   Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  2. 2. Authors Are Using Digital Tools to: By-pass the network TV gatekeepers and turnthemselves into “TV” and video celebrities Develop digital materials that create viral wordof mouth marketing Connect to book buyers WHEREVER they are Use “free” as their best sales tool Capture a fan base the reads EVERYTHING ontheir mobile devices 2
  3. 3. Tim Ferris Taking the Book Trailer to New Heights Created buzzpre-publication witha movie qualitybook trailer thatpositioned him andhis book as ablockbuster 3
  4. 4. Guy Kawasaki Creating DigitalContent for his Tribe 4
  5. 5. Gary VaynerchukEverywhere there’s a digital connection 5
  6. 6. Jillian Michaels Free Chapter 6
  7. 7. Hungry GirlFree Tips and Recipes 7
  8. 8. Suze OrmanAdditional Free Content with Purchase 8
  9. 9. Brian SolisMobile Apps 9
  10. 10. Digital Best Practices of Super Authors1.  Create digital touch points for readers on all the major platforms2.  Use video and make sure it’s rendered to play on all devices3.  Create digital playthings fans will want to share4.  Add live links to all the authors social sites and website5.  Add your Opt-In box website and Facebook and invite readers to your mailing list6.  Add social share buttons to your website7.  Add a “Buy Now” option everywhere8.  Offer Free Stuff 10

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