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UnitedHealth Group (UHG), a leader in the health benefits and health services industries, was awarded PDMA’s prestigious Outstanding Corporate Innovator Award in 2011 for its sustained innovation success. In her presentation Ms. Baratz will describe how UHG created an innovation ecosystem to address the transformation occurring in the health care system today. She will share the disciplined innovation best practices employed by UHG in areas such as problem identification, solution development and open innovation. She will use a case study to demonstrate the application of these best practices. Meredith will also discuss how UHG measures innovation ROI and how the company structures platforms for future innovation.