Driving Innovation through Serious Games by Laura Richardson of Innovation Games

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Companies know that their employees and customers have ideas that could drive the next big innovation. But surfacing these ideas–and providing fertile ground for the ideas to grow into breakthrough products and services–is no small task. Crowd sourcing, ideation platforms and social graph initiatives have promise, but miss the mark in delivering engaging, collaborative experiences. It sounds crazy, but research shows that human beings are hard-wired to express themselves and interact with each other through play. Engaging your customers, employees and stakeholders through games delivers deeper, more actionable insight than is available through stodgy brainstorming sessions, online surveys, focus groups or other tools. In this talk, you will learn through case studies and hands-on play how the power of games can help you harness the creativity of your biggest fans – your customers and your employees.

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Driving Innovation through Serious Games by Laura Richardson of Innovation Games

  1. 1. Driving Innovation Through Serious Games Laura Richardson lrichardson@innovationgames.com 1
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  9. 9. Serious Games What are they? Why do they work?Why are they a huge opportunity? 9
  10. 10. What are they? 10
  11. 11. What are they? 11
  12. 12. Why do they work? 12
  13. 13. Why are they a huge opportunity? 13
  14. 14. How can we improve ourOEM customer relationships? 14
  15. 15. How can we get our team tothink differently? Innovate? 15
  16. 16. Innovation: From Ideas into Action 16
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  25. 25. Want To Learn More?• Email me: lrichardson@innovationgames.com• Call me at (415) 265-2200• Visit us at: www.innovationgames.com. 25

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