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Digital to physical: shopping gets social on your mobile

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The presentation by SalesGossip used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

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Digital to physical: shopping gets social on your mobile

  1. 1. Digital to PhysicalShopping gets social on your mobile Zabetta Camilleri CoFounder & CEO @ZabettaC
  2. 2. Social ShoppingPhysical - Digital
  3. 3. Phone – Remote Control to Shopping Awareness Evangelism Consideration Support Selection Loyalty Purchase
  4. 4. Awareness Consideration Selection Purchase Loyalty Support Evangelism FriendsPhysical Walk & Watch Traditional Advertising Email - Mobile Digital Social Media – ASOS Apps – Web/Native – Net a Porter Disruptors – SalesGossip
  5. 5. Awareness Consideration Selection Purchase Loyalty Support Evangelism Check it outPhysical What have others bought What do friends think? Full access to stock – Shopstyle Digital Social Media – scan & upload - ask Mobile Gamification – Shopcade Augmented reality – Tommy Hilfiger
  6. 6. Awareness Consideration Selection Purchase Loyalty Support Evangelism Try it onPhysical Ask your boyfriend Sales Girl Recommendation Local Search Digital Find Favourite SalesGirl – Neiman Marcus Crowd Sourced Interest - Fancy
  7. 7. Awareness Consideration Selection Purchase Loyalty Support Evangelism CashPhysical Credit Card Gift vouchers Shop App – Apple / Starbucks Digital Live Fashion Shows – FB – order on the spot Web App – Asos Social Shop - FCUK
  8. 8. Awareness Consideration Selection Purchase Loyalty Support EvangelismPhysical Repeat Customer - Recognition A loyalty card? Digital Check in – foursquare Reward when you return – Shopkick
  9. 9. Awareness Consideration Selection Purchase Loyalty Support EvangelismPhysical Back to the shop Call and wait Digital Social Media – Twitter PoqStudio
  10. 10. Awareness Consideration Selection Purchase Loyalty Support EvangelismPhysical Tell a few friends Tweet/FB Digital Rate – mobile app Bazaarvoice Shopcade
  11. 11. We have seen nothing yet
  12. 12. Any questions? Elizabetta Camilleri SalesGossip CoFounder & CEO zabetta@salesgossip.co.uk @ZabettaC

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