Where to?19-Oct-12   ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved.   2
Welcome            We founded Marmalade based on a simple premise,            that more platforms equals more possibilitie...
Company overview•     Headquarters in London•     Offices in Sunnyvale, CA and Ukraine•     Funded by private and venture ...
Ideaworks timeline            2008                         2009                    2010                                   ...
19-Oct-12   ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved.   6
Marmalade SDKOverview
What is the Marmalade SDK?Marmalade SDK is a powerful cross-platform SDK for the efficientdevelopment of richer games and ...
Developer               TV   HTML5               Desktop    C++               Mobile Java script
Marmalade partner eco-system                 click logo for link to partner website
Open and standards based• Marmalade SDK  – standards-based cross-platform framework  – allowing maximum re-use of existing...
Marmalade developers like sharing                 http://github.com/marmalade
Top developer benefits Highly responsive apps and games Accelerated time to market for cross platform releases Open and...
Why use Marmalade?
Key benefitsPerformance          Marmalade provides speed, power and unerring reliabilityFlexibility        Marmalade enab...
Key benefits: Performance                         Our history is creating games, we understand why raw                    ...
Key benefits: Flexibility                         We believe in open standards and making things work to                  ...
Key benefits: Complex made simple                         We work directly with the hardware manufacturers to             ...
Key benefits: Accessible                       Through our work with world-leading publishers we have                     ...
Key benefits: New platforms                          Our relationships with ARM, Samsung, LG, RIM and more                ...
Roadmap Marmalade 6.1           Marmalade 6.2          Marmalade 6.3     available now         coming Q4 2012         comi...
Marmalade Apps Program     Overview19-Oct-12       ©2012 Marmalade. Trademarks belong to their respective owners. All righ...
Marmalade Apps Program• The Marmalade SDK allows  apps to target more platforms• Marmalade connects apps to  new global di...
Richer apps areMarmalade31 St Petersburgh PlaceLondon W12 4LAt: +44 8456 434 969e: bizdev@marmalademail.comwww.madewithmar...
Marmalade: more platforms, more possibilities
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Marmalade: more platforms, more possibilities

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The presentation by Marmalade used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

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  • More possibilities to release great software.More possibilities to create great experiences.More possibilities to reach more people.
  • Just some of the hit games currently using Marmalade
  • It needs a high level description of what is Marmalade and what we provide at the beginning as this is missing (many people don’t have this basic understanding)
  •    -   Ecosystem slide should include desktop OSes and perhaps professional services partners
  • The inclusion of the EDK with the Marmalade tools allows third parties to produce extensions to Marmalade themselves, that can then be provided to end users to extend the capabilities of the Marmalade SDK to include their specific services and tools.Leading middleware, tools and service providers are choosing to join forces with Marmalade to get more developers using their products and services. Middleware solutions from the PC/console space such as morpheme (Natural Motion), and ShiVa3D (Stonetrip), together with service providers from the mobile space such as Tapjoy and inneractive, all see the value in making their products available to the growing number of Marmalade games developers.By providing Marmalade enabled versions of their tools and technologies, these companies enable you, the game developer, to leverage their services without losing the cross platform advantage Marmalade offers.
  • In addition to supporting the core development community, we leverage our unique experience in x-platform native code and open that up to web developers
  • Marmalade is the only SDK that allows standard C/C+ code to be shared easily across platforms.We have a very active Code Community powered by GitHub where developers come together to discover, share and create code that works with Marmalade. Extensions are being added all the time and some of these are really opening up new opportunities for developers to make money.Old picture, now 58 public repositories! This has created an incrediblyrich and open developer environment.
  • The inclusion of the EDK with the Marmalade tools allows third parties to produce extensions to Marmalade themselves, that can then be provided to end users to extend the capabilities of the Marmalade SDK to include their specific services and tools.Leading middleware, tools and service providers are choosing to join forces with Marmalade to get more developers using their products and services. Middleware solutions from the PC/console space such as morpheme (Natural Motion), and ShiVa3D (Stonetrip), together with service providers from the mobile space such as Tapjoy and inneractive, all see the value in making their products available to the growing number of Marmalade games developers.By providing Marmalade enabled versions of their tools and technologies, these companies enable you, the game developer, to leverage their services without losing the cross platform advantage Marmalade offers.
  • Desktop Deployment to Windows + OSXSmart TV platformsMore platforms we can’t talk about!Souped-up graphics pipelineLoads more native power unlocked to JavaScript
  • To change the image:- Right-click the image and select ‘Format Picture’ Under Fill, select ‘Picture or Texture Fill’ click, insert from ‘File…’ Browse to your chosen image and click ‘Insert’- To amend the positioning of the image inside the rectangle, check the ‘Tile Picture as Texture’ option and use the Scale and Offset options to achieve the desired style
  • Marmalade: more platforms, more possibilities

    1. 1. Where to?19-Oct-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 2
    2. 2. Welcome We founded Marmalade based on a simple premise, that more platforms equals more possibilities. In using the powerful Marmalade SDK, developers rapidly deploy games and apps that enjoy native performance on every device. At Marmalade we enable you to discover more possibilities; to create great experiences; and to reach more people. We take care of the detail so that you can focus on what matters to your customers. Welcome to our SDK Team Marmalade19-Oct-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 3
    3. 3. Company overview• Headquarters in London• Offices in Sunnyvale, CA and Ukraine• Funded by private and venture capital (ARM)• SDK launched in Q4’09• 1,000s developers & 1,000s apps on app stores• We don’t see fragmentation as a problem, we see it as the opposite19-Oct-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 4
    4. 4. Ideaworks timeline 2008 2009 2010 2011 2012 2013SDK SDK 4 SDK 5 SDK 6 JavaScript & C C++ & Open GL HTML5Corp. ARM CEO MD & COO Investment Niall Murphy Harvey ElliottKey CustomersTechnology 19-Oct-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 5
    5. 5. 19-Oct-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 6
    6. 6. Marmalade SDKOverview
    7. 7. What is the Marmalade SDK?Marmalade SDK is a powerful cross-platform SDK for the efficientdevelopment of richer games and apps for mobile, desktop and SmartTV platforms. Marmalade is highly CROSS-PLATFORM Marmalade is also FAST, FLEXIBLE and OPEN
    8. 8. Developer TV HTML5 Desktop C++ Mobile Java script
    9. 9. Marmalade partner eco-system click logo for link to partner website
    10. 10. Open and standards based• Marmalade SDK – standards-based cross-platform framework – allowing maximum re-use of existing skills and code• Marmalade workflows – C++, OpenGL ES, Visual Studio, Xcode – HTML5, PhoneGap
    11. 11. Marmalade developers like sharing http://github.com/marmalade
    12. 12. Top developer benefits Highly responsive apps and games Accelerated time to market for cross platform releases Open and extensible C / C++ and OpenGL development using standard IDEs = no lock-in High performance even on low-end hardware Broad native platform & simulator coverage Partner technology components available for easy integration Reduced development costs and simplified QA
    13. 13. Why use Marmalade?
    14. 14. Key benefitsPerformance Marmalade provides speed, power and unerring reliabilityFlexibility Marmalade enables an open environment to give developers choice and freedom to createComplex Marmalade takes care of each platforms’ complexitiesmade simple to enable focus on creatingAccessible Marmalade is approachable and easy to use, in any environmentNew Platforms Marmalade enables future technologies and platforms, today
    15. 15. Key benefits: Performance Our history is creating games, we understand why raw performance matters Marmalade enables direct access to the hardware, providing native performance on every devicePerformance Marmalade provides And because our native technology talks directly to the speed, power and hardware, it provides a solid foundation to build on unerring reliability
    16. 16. Key benefits: Flexibility We believe in open standards and making things work to meet our customers’ needs and wishes Marmalade gives developers an open environment Flexibility providing choice over the technologies they useMarmalade enables anopen environment - to We enable the art of developing, celebrating thegive developers choice individuality and skill of our developer community and the freedom to create
    17. 17. Key benefits: Complex made simple We work directly with the hardware manufacturers to deliver native implementation through Marmalade Target all platforms from a single tool and language, Complex meaning you code once and deploy to any devicemade Simple Marmalade takes care of the complexities, freeing up timeMarmalade takes care to focus on the art of creating richer apps of each platforms’complexities to enable focus on creating
    18. 18. Key benefits: Accessible Through our work with world-leading publishers we have refined our SDK to make it accessible to all Marmalade is designed for a broad audience from hobbyists Accessible through to professional developers Marmalade is With a tailored support network and an active community, approachable and developers are supported at every step easy to use, in any environment Developer Forum
    19. 19. Key benefits: New platforms Our relationships with ARM, Samsung, LG, RIM and more gets early access to new technology as it matters Marmalade works directly with the hardware manufacturers New to ensure maximum platform support Platforms Marmalade gives developers opportunities to reach new Marmalade enables platforms, creating new commercial opportunitiesfuture technologies and platforms, today
    20. 20. Roadmap Marmalade 6.1 Marmalade 6.2 Marmalade 6.3 available now coming Q4 2012 coming Q1 2013Spread further with New platforms enabled Beyond Mobile Marmalade Windows 8 Desktop Windows RT devices iPhone 5 Roku STB
    21. 21. Marmalade Apps Program Overview19-Oct-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 22
    22. 22. Marmalade Apps Program• The Marmalade SDK allows apps to target more platforms• Marmalade connects apps to new global distribution opportunities• Developers get incentives plus additional revenues from increased distribution
    23. 23. Richer apps areMarmalade31 St Petersburgh PlaceLondon W12 4LAt: +44 8456 434 969e: bizdev@marmalademail.comwww.madewithmarmalade.com

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