An Introduction to Network Monetization

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This slide deck provides an introduction to how network service providers can better monetize their network resources in today's increasingly cloud-centric environment.

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An Introduction to Network Monetization

  1. 1. GeoAnalytics Service Training, marketing Analytics powered go-Simplified SLA collateral, demand to-market plans definitions generation Redefine Position Target
  2. 2. CONNECT USERS CONNECT CONTENT TO CONTENT TO CONTENT
  3. 3. AVAILABILITY / PROTECTIONSIMPLIFY, DIFFERENTIATE, INNOVATE
  4. 4. RESEARCH & EDUCATION FINANCE HEALTHCARE GOVT MEDIA WHOLESALE Generic Cloud Computing, SaaS, LAN-to-LAN, Disaster Recovery / Business Continuity, Video Conferencing, Internet Access, Data Center/ITBUSINESS Infrastructure Consolidation, Virtualization, Business Process Automation (BI, ERP, CRM, etc.)ISSUES VARYWITH Connectivity Trading &VERTICAL Distance Market Tele- between fed, Streaming video VoIP medecine local Learning Info institutions archiving By Vertical Financial Content simulation Electronic Production, Emerg. Distrib. VOD + complex Medical post and services Networks modeling Records distrib. Video (CDN) Research hearings & Collaboration Imaging & Medical bookings Social Wireless & Networks video apps Imaging networking backhaul (PACS) Remote training
  5. 5. Financial By Role Focus Managing Services Partner Effectively manage risk for the firm Increase new sales and profitability Expand globallyBUSINESS Sector Structure CIO Accelerate automated tradingCONCERNS  Investment banking Manage growing volume of data without lossVARY WITH  Corporate banking Increase speed to marketTHE ROLE  Consumer banking CTO Drive innovation to directly benefit business  Capital markets Company VP Increase efficiency of the business  Hedge funds Increase trader productivity Sales Manager Improve customer satisfaction  Stock exchanges Utilize trade monitoring instrumentation  Investment funds IT Director (e.g. low-latency, packet loss, jitter)  Credit card companies Ensure ideal trading infrastructure  Insurance companies Develop/publish emergency procedures
  6. 6. Customer Targeting
  7. 7. Network Monetization on ciena.com (link)Read our 4-part blog series on Network Monetization (link)White paper: Monetizing Networks in the Cloud Era (link)White paper: Growing Ethernet Business Services with GeoAnalytics (link)

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