Cielo's 2016 Talent Rising Summit - Diversity in Succession Planning

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Diversity in the workplace has gone from being an initiative to a business imperative. Companies are spending more resources than ever to attract, cultivate and retain top diverse talent.

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Cielo's 2016 Talent Rising Summit - Diversity in Succession Planning

  1. 1. APPLE ON DIVERSITY IN THE WORKPLACE Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship, or who they love. Tim Cook CEO of Apple Inc.
  2. 2. The face of diversity has changed: Previously: - Race/Ethnicity - Gender (Male/Female)
  3. 3. The face of diversity has changed: Now: - Race/Ethnicity - Gender (Male/Female/Transg ender) - Sexual Orientation - Age - Military Veterans - Disabled - Religion
  4. 4. GLASSDOOR DIVERSITY STUDY • 67% of active and passive job seekers said that a diverse workforce is an important factor when evaluating companies and job offers • 57% of people think their company should be doing more to increase diversity among its workforce • Only one-third of people polled said they knew of any diversity initiatives where they work. An additional 21% said they are uncertain.
  5. 5. Before recruiting, make sure the boat isn’t leaking.
  6. 6. I like to think of it as, inclusion is diversity sustained. It means nothing for companies to bring in a group of diverse new hires if those people turn around and leave when confronted with an unwelcoming culture. Candace Morgan Head of Diversity at Pinterest
  7. 7. TO GET EMPLOYEES TO STAY, DIVERSITY LEADERS ARE FOCUSING ON INCLUSION • Employee resource groups • Unconscious bias training • Ally outreach • Internal marketing
  8. 8. When I was young I thought that money was the most important thing in life; now that I am old I know that it is. Oscar Wilde
  9. 9. 30% of executive bonus compensation is based on diversity results at Time Warner Jeff Bewkes Chairman and CEO of Time Warner Inc.
  10. 10. CHECKING THE BOX, NO LONGER ADEQUATE
  11. 11. CONFERENCES AREN’T CHEAP
  12. 12. $1.5M amount several companies spent at a single diversity conference Satya Nadella CEO of Microsoft 2015 Grace Hopper Conference
  13. 13. Candidate capture is
  14. 14. CANDIDATE CAPTURE IMPORTANCE • Compliance • Candidate experience • Ability to schedule quickly • Ties candidates to an event • EEO information • Ultimately enables tracking of ROI
  15. 15. • Capturing source enables affinity marketing • Content creation is key • Recruitment marketing strategy and content calendar AFFINITY MARKETING
  16. 16. IBM AT SWE • Every candidate received an email thanking them for stopping by the booth • Several action items available including a link to job listings • Key focus was on the female leadership at IBM
  17. 17. ROI CASE STUDY - EFFICIENCY • Large financial institution attended 4 major MBA diversity conferences in 2014 • National Black MBA • National Society of Hispanic MBAs • Asian MBA • Reaching Out MBA • They collected 100% of candidate information, including EEO details, via Yello mobile apps • Average spend per event was $100K
  18. 18. ROI CASE STUDY - EFFICIENCY: FINANCIAL INSTITUTION REGISTRATIONS AT NBMBAA Observation: 30% of registrants were African American Actions/Questions: - Is 59 African American MBAs enough to meet goals? - If yes, great. If no, is this the right event for us and where else do we need to source? Observation: Almost half of registrants were Asian Actions/Questions: - Is this normal/expected? - If yes, can we cut the Asian MBA conference?
  19. 19. CASE STUDY: PERFORMANCE YEAR-OVER-YEAR EVENT METRICS 0 100 200 300 400 500 600 700 800 900 1000 CANDIDATES MET AY 2015/16 AY 2014/15 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% EVALUATION PERCENTAGE AY 2015/16 AY 2014/15 7,141 Candidates Met Total 3,496 Candidates Evaluated 5,756 Resumes Collected KEY INSIGHT: COMPANY met 489 more candidates while evaluating 299 more candidates during the 2015/16 academic year
  20. 20. CASE STUDY: PERFORMANCE NSBE CONFERENCE SUCCESS 43% 57% 2015 2016 NSBE YOY COMPARISON • 1,212 candidates were sourced at the National Society of Black Engineers diversity events, ranking 3rd for the number of candidates COMPANY sourced per diversity organization • COMPANY met 30% more candidates in 2016 than in 2015 0 100 200 300 400 500 600 700 800 IBM A B C D NSBE BENCHMARKING • Of the 25 Yello customers that attended the annual NSBE conferences in both 2015 & 2016, each customer met an average of 43% more candidates or about 126 candidates You met the MOST candidates at NSBE 2016 out the 5 tech industry client using mobile apps at the event YOU
  21. 21. How do you stop attending a diversity conference without causing concern with that affinity group?

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