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15. Uk Camel Tarka Trail Richard Weston


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comunicação realizada na Conferência ‘(Planear) O Lazer e o Turismo Ciclável em Portugal’ (6NOV09, Auditório da Reitoria da Universidade de Aveiro) – link

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15. Uk Camel Tarka Trail Richard Weston

  1. 1. The Camel and Tarka Trails Evidence from the UK of the economic benefits of cycle tourism Richard Weston Institute of Transport and Tourism – UCLAN - UK
  2. 2. Institute of Transport & Tourism, 2 UCLan, UK
  3. 3. Tourism impacts • Cornwall – resident population of approx 500,000 – 5m tourism visits annually – supporting 63,000 jobs – 29% of total employment • Devon – resident population of approx 1,000,000 – 8m tourism visits annually – supporting 81,000 – 16% of total employment Institute of Transport & Tourism, 3 UCLan, UK
  4. 4. Institute of Transport & Tourism, 4 UCLan, UK
  5. 5. Camel Trail • Original railway built in early 1830s • Opened in the 1970s by local authority as a footpath (Wadebridge to Padstow – 8km) • Unauthorised use by cyclists in early 1980s • Extensions to Bodmin and Poley’s Bridge/ Wenford Bridge • Now approximately 28km in length • Around 250,000 users (cyclists) each year Institute of Transport & Tourism, 5 UCLan, UK
  6. 6. Institute of Transport & Tourism, 6 UCLan, UK
  7. 7. Institute of Transport & Tourism, 7 UCLan, UK
  8. 8. Tarka Trail • Began life as the Taw/Torridge Country Park, again predominantly as a footpath • Became the Tarka Trail in 1994 • A 48km stretch, between Braunton and Meeth, finally opened to cyclists in 1997 • Around 120,000 users each year Institute of Transport & Tourism, 8 UCLan, UK
  9. 9. Where does the demand come from From analysis of the case studies and other evidence the primary factors that determine recreational and tourism demand are: • The proximity of population near to the route; • The extent to which the route is traffic free; • The imagery or appeal of the route; • The ease of access to the route or network; • The quality of trail: upgraded facilities, lack of steep gradients and good surfaces. Institute of Transport & Tourism, 9 UCLan, UK
  10. 10. Cycle tourism demand • The proportion of recreation and tourism users averages 59% of all trips in the UK. • However, there is greater use by cyclists for recreation and tourism purposes in rural locations, typically around 70% on rural tourist trails. • A survey on the Camel Trail estimated this to be as high as 97%. Institute of Transport & Tourism, 10 UCLan, UK
  11. 11. Where does the spending go? • Food and drink - Cafés/Public houses/Restaurants • Accommodation - Bed & Breakfast/Hotels/Camping/Bunk-barns • Cycle hire - Less successful in the UK • Transport • Gifts Institute of Transport & Tourism, 11 UCLan, UK
  12. 12. Economic impact • On the Camel Trail the local authority estimate the direct spending to be €3m • This may be a significant under-estimate ( could as much as three times this) • Direct spending support over 60 local jobs + others from indirect and induced effects • Anecdotal evidence of higher local multiplier from cycle tourism Institute of Transport & Tourism, 12 UCLan, UK
  13. 13. Conclusions The Camel and Tarka Trails both have: • Large holiday populations near to the route; • Predominantly traffic free; • Pass through pristine countryside with changing landscapes; • Access directly from local towns; • The gentle gradients and good levels of maintenance. Institute of Transport & Tourism, 13 UCLan, UK